Katie Covington Email & Phone Number

New York, New York, Us

Brooklyn, Ny, Us

Brooklyn, Ny, Us

My scope has grown to include organic traffic sitewide as a member of the company's GMV Squad while integrating Maisonette's distinct brand point-of-view across all channels. Currently manage: campaigns, copy, editorial, SEO, social, customer insights, and site marketing functions

New York, New York, Us

Sitting on the brand team of an early literacy ed-tech startup, I created an integrated communications calendar that centered parents and wove in thought leadership, brand campaigns, and product launches.- Worked with lifecycle team on new email flows and a triggered SMS for new customers packed with free resources that outperformed a coupon code, leading to increased CTR and monthly savings for the organization.- Created new social franchises and worked with creative team on the look and feel, driving increased engagement.- When our CMS became obsolete, I migrated it to a new one and project-managed the process, defining tech requirements and taxonomy, sourced an external dev to build it on time and under budget.

New York, Ny, Us

Integrated marketing and creative strategy for brand marketing team:- Crafted campaigns and shepherded their execution across brand, lifecycle, creative, and partnerships. - Shifted brand perception: From a focus on art & design (what the company does) to all things party(what the company empowers users to do), which grew Instagram engagement by over 400% YoY.- Worked with major brands as varied as Schumacher and Meri Meri, to launch buzzy partnership - Launched an SEO strategy, grew e-commerce browsers by 150% by increasing blog pageviews to 1M

Des Moines, Ia, Us

Research, ideate, produce, and style stories that live across print, web and social channels for both magazines, including Living's infamous Good Things column each month. - I collaborated with PR, digital and social to ensure that these surprisingly simple and timely ideas translate beyond print.- Partnered with art directors, photographers, fabricators, producers and food stylists to execute the vision.

New York, Ny, Us

Founded an early subscription e-commerce platform – raising funds and building out a team to grow GMV to seven figures with earned media, influencers, and distribution partnerships with West Elm andAnthrologie. Handled P&L, fundraising, digital strategy, acquisition and site merchandising.

Clients include specialty retailers like Anthropologie and Banana Republic- Stay on top of trends to produce a trend and color analysis each season- Present concept boards to client design and merchandising teams based on past sales data- Design collections, manage and mentor a team of sample makers and model makers- Partner with sales, production, and factories to ensure product is on time and on budget- Travel overseas to source supplies and materials, create relationships with manufacturers, and ensure delivery of time-sensitive deliveries

Raleigh, North Carolina, Us

Work to develop vision for award-winning restaurants and historic redevelopment to revitalize downtown Raleigh, North Carolina. - Event planning including large restaurant openings- Manage brand development for new properties and restaurants-Execute interior and graphic design plans for restaurants and other new properties- Manage the company's website redesign, acting as the liaison for freelance designers, developers, photographers, and executives

Education record

Bachelors Of Art And Design, Bachelor Of Art + Design

Jewelry Design