Katie Covington Email and Phone Number

My scope has grown to include organic traffic sitewide as a member of the company's GMV Squad while integrating Maisonette's distinct brand point-of-view across all channels. Currently manage: campaigns, copy, editorial, SEO, social, customer insights, and site marketing functions

Sitting on the brand team of an early literacy ed-tech startup, I created an integrated communications calendar that centered parents and wove in thought leadership, brand campaigns, and product launches.- Worked with lifecycle team on new email flows and a triggered SMS for new customers packed with free resources that outperformed a coupon code, leading to increased CTR and monthly savings for the organization.- Created new social franchises and worked with creative team on the look and feel, driving increased engagement.- When our CMS became obsolete, I migrated it to a new one and project-managed the process, defining tech requirements and taxonomy, sourced an external dev to build it on time and under budget.

Integrated marketing and creative strategy for brand marketing team:- Crafted campaigns and shepherded their execution across brand, lifecycle, creative, and partnerships. - Shifted brand perception: From a focus on art & design (what the company does) to all things party(what the company empowers users to do), which grew Instagram engagement by over 400% YoY.- Worked with major brands as varied as Schumacher and Meri Meri, to launch buzzy partnership - Launched an SEO strategy, grew e-commerce browsers by 150% by increasing blog pageviews to 1M

Research, ideate, produce, and style stories that live across print, web and social channels for both magazines, including Living's infamous Good Things column each month. - I collaborated with PR, digital and social to ensure that these surprisingly simple and timely ideas translate beyond print.- Partnered with art directors, photographers, fabricators, producers and food stylists to execute the vision.

Founded an early subscription e-commerce platform – raising funds and building out a team to grow GMV to seven figures with earned media, influencers, and distribution partnerships with West Elm andAnthrologie. Handled P&L, fundraising, digital strategy, acquisition and site merchandising.

Clients include specialty retailers like Anthropologie and Banana Republic- Stay on top of trends to produce a trend and color analysis each season- Present concept boards to client design and merchandising teams based on past sales data- Design collections, manage and mentor a team of sample makers and model makers- Partner with sales, production, and factories to ensure product is on time and on budget- Travel overseas to source supplies and materials, create relationships with manufacturers, and ensure delivery of time-sensitive deliveries

Work to develop vision for award-winning restaurants and historic redevelopment to revitalize downtown Raleigh, North Carolina. - Event planning including large restaurant openings- Manage brand development for new properties and restaurants-Execute interior and graphic design plans for restaurants and other new properties- Manage the company's website redesign, acting as the liaison for freelance designers, developers, photographers, and executives