Katie Williams Email & Phone Number

Wrexham

Leading the commercial activity for the organisation including sponsorship, marketing and front of house activity including an on-site shop and cafe.

Wrexham

Developing strong strategic partnerships with businesses and communities to drive income generation, contributing to the longer term sustainability of the organisation.

Oswestry

London, United Kingdom

Working with strategic partners, developing the digital payments business by increasing the company profile with prospective clients, end users and industry partners.Key Responsibilities and Achievements Liaising daily with key stakeholders in a collaborative effort to share information and align expectations across the supply chain. Organising industry events with key experts, including planning, budgeting and promotion. Post launch account management; driving day to day tasks as well as creating strategic marketing plans and delivering marketing consultancy to help grow revenue from all channels. Creating and delivering tender presentations leading to a major blue-chip contract win with easyJet. Design agency management; briefing designers for branding, corporate folders, event display stands, debit card design, website and promotional materials. Copywriting with a specific emphasis on compliance due to the financial nature of the brands. Writing press releases and award-winning entries for industry awards. Creating social media promotions; increasing exposure of PCT and customer brands. Line managing two members of the marketing team reporting into myself.

Wrexham

Marketing Manager, Pro-Ex Event Management Agency. Aug 2005 – Jul 2007 Increasing market exposure and successfully developing new business leads.Key Responsibilities and Achievements: Identifying new business opportunities, using creative mailings and e-campaigns to open dialogue. Researching and evaluating competitor and market information to help maintain a strong brand identity and unique business proposition within the market place. Identifying added value opportunities within the existing client base. Budget compilation, completing successful tenders and presenting to prospective clients leading to new business wins. Promoting the company internally and externally via newsletters, adverts, magazines, directory listings, press releases, and company website, to achieve increased brand exposure. Managing agencies, including the print and production process.Account Executive, Pro-Ex ltd Event Management Agency. Nov 2003 – Aug 2005Creating and delivering exciting events for automotive clients alongside the wider event management team.Key Responsibilities and Achievements: Creating the concepts and pitching ideas to clients for live events for motor manufacturers and dealer marketing. Developing initiatives to increase national/local awareness and to drive sales. Organising events including briefing and management of event staff, design agencies and suppliers. Managing budgets, sales forecasting, invoicing and reporting.

Chester

A Knowledge Transfer Partnership role to develop the trading company to achieve increased profit for the Vision Support Charity.Key Responsibilities and Achievements: Identifying and marketing of core competencies to create a sustainable competitive advantage i.e unique 48-hour turnaround rather than the industry standard 7-day lead time. Communicating the marketing strategy and plans to stakeholders including the Board of Directors. Raising the brand awareness through project management of promotional materials, exhibition attendance and hosting of industry seminars.  Developing and managing the company website. Successfully development new accounts and ultimately reducing the business risk from having 90% of turnover from one account, to less than 50%, in 2 years. Increased turnover from £280,000 to £985,000 in 2 years  Development of a customer and competitor database to drive and retain new business.