Katie Deflorio Email & Phone Number

New Canaan, Connecticut, United States

Photo and Video Producer, Media Production Group Lead.

Norwalk, Connecticut, United States

Westport, Connecticut, United States

• Created visual identities for all art exhibitions, concert series, educational programs, and membership initiatives. These designs were applied across all communication channels: website, email blasts, social media, and digital advertisements.• Produced all social content for the museum including social posts, graphics and reels.• Organically grew MoCA Westport’s Social Media reach, instagram 415%, facebook 194%.• Responsible for social strategy, manage scheduling, advertising, and data analytics. • Created print assets: exhibition guides, sponsorship decks, capital campaign package and more.

Westport, Connecticut

• I collaborated closely with the artist/owner on all aspects of the brand, including art, lifestyle, fashion, and interiors. My focus was marketing all audience channels including retail, wholesale, and social media.• I used Shopify, the brand's web platform, and was responsible for the visual design of the site. I also worked closely with the web developer on functionality.• Art directed and produced concepts for each seasonal campaign. Hired photographers and videographers in which I collaborated with to deliver imagery and videography that told the story of the season’s art focus, lifestyle focus, and product focus. Concepts and designs adapted to web, eblast, social media campaigns and social media advertising.• Used shopify, the brands web platform and was responsible for the visual design of the site, worked closely with web developer on functionality.• Designed all print collateral including lookbooks, event invitations, indoor + outdoor signage, packaging, bio cards, etc.

Westport, Ct

• Art directed and designed luxury bi-monthly regional publication, Westport Magazine + New Canaan, Darien and Rowayton Magazine.• Collaborated with editors and conceptualized, designed and coordinated all cover, featureand front-of-book packages.• Managed brand/design consistency across various platforms, including social media.• Art director on company’s custom division. Art directed and produced custom magazinesfor Betteridge & Lillian August.• Commissioned and negotiated fees with photographers and illustrators.• Hired, managed, and mentored freelance designers and interns.• Art directed, styled and produced photoshoots for: celebrity personalities, lifestyle, product,clothing and restaurant shoots.• Art directed and produced branding/collateral for special events and sponsorships.• Continuously improved production procedures and maintained art budgets.

Norwalk, Connecticut

• Worked closely with owners of company & SVP of Marketing on all aspects of the brandfrom concepting stage of ad campaigns, website, and TV commercials to production ofcollateral materials in print, and multi-media.• Responsibilities included: creative manager, maintain production schedules and budgets,manage vendors, and media buying.• Supervised and provided art direction for freelancers, copywriters, collaborating design, and printing companies. Managed multiple, concurrent projects in different stages.

Bfa, Communication Design + Art Direction

Education record