Katie Denis Email & Phone Number

Washington, Dc

Take on new function in a 130-year-old organization to build awareness and understanding of the importance of standards to a safer, more sustainable world. Set strategy and narrative to serve as foundational communications for media relations, social media content, and thought leadership efforts. Plan and execute campaigns to drive action on organizational priorities with corporate leaders, industry associations, policymakers, and consumer advocates. Manage agency partners for strategy… Show more Take on new function in a 130-year-old organization to build awareness and understanding of the importance of standards to a safer, more sustainable world. Set strategy and narrative to serve as foundational communications for media relations, social media content, and thought leadership efforts. Plan and execute campaigns to drive action on organizational priorities with corporate leaders, industry associations, policymakers, and consumer advocates. Manage agency partners for strategy, digital, andoverall communications.Lead a team of 10 talented professionals to develop content, create owned events and design presence at external events, promote efforts in the digital space, including through the design of a new website and additional social channels. Work with engagement colleagues leading partnerships and research insights to deliver impact on the ULSE mission. Show less

Joined the organization to be part of the leadership team reimagining the association, spearheading a rebrand and helping to overhaul an agenda defined by what the industry stands for, not against. To deliver on the agenda, established the research function that included building an economics function and regular development of original opinion research on cutting-edge topics like recycling and CBD usage.Craft narratives on industry priorities and its economic impact, social good, and… Show more Joined the organization to be part of the leadership team reimagining the association, spearheading a rebrand and helping to overhaul an agenda defined by what the industry stands for, not against. To deliver on the agenda, established the research function that included building an economics function and regular development of original opinion research on cutting-edge topics like recycling and CBD usage.Craft narratives on industry priorities and its economic impact, social good, and people who make it possible. Serve as a strategic leader in the organization, a primary spokesperson in the media, and a creative thought partner on brand and events. Lead a team of talented professionals responsible for media relations, digital communications and content development. Show less

Washington, District Of Columbia

• Lead the "Project: Time Off" initiative, U.S. Travel Association's behavior change campaign aimed at getting Americans to use their vacation time. Through cutting-edge research and targeted communications outreach, Project: Time Off helped drive increased vacation usage that generated $33 billion economic impact last year alone and $81 billion in three years.• Managed a highly capable and successful team, which includes full-time staff members, agency partners, and research… Show more • Lead the "Project: Time Off" initiative, U.S. Travel Association's behavior change campaign aimed at getting Americans to use their vacation time. Through cutting-edge research and targeted communications outreach, Project: Time Off helped drive increased vacation usage that generated $33 billion economic impact last year alone and $81 billion in three years.• Managed a highly capable and successful team, which includes full-time staff members, agency partners, and research firms.• Set the research agenda for the year and develop surveys and economic impact data to advance the initiative.• Authored Project: Time Off’s research reports and white papers that examine vacation trends and workplace culture.• Built executive relationships with U.S. Travel’s Board of Directors, through regular presentations at organization events, and advise the CEO on strategic issues.• Served as lead spokesperson with the media and oversee press outreach that has driven 900 million media impressions to date, including hits on TODAY, CBS This Morning, New York Times, Washington Post, NPR, CNBC, and a TIME cover story.• Advanced Project: Time Off’s mission by speaking at conferences and events, contributing content to Arianna Huffington’s Thrive and Harvard Business Review.• Oversaw the budget and lead fundraising efforts for the Project: Time Off Coalition, a group of 40 organizations that include Fortune 500 companies, destination marketing organizations, and trade associations that financially support the initiative.• Managed "National Plan for Vacation Day," a day designed for the travel industry to take action on a unified message. Most recently, the observance saw 2,500 companies and influencers engage, driving 100 million impressions on Twitter, media coverage in 83 of the top 100 markets, and custom campaigns from brands like Disney, Alamo Rent A Car, and Expedia. Show less

•Develop strategic communications plans that leverage the Chamber’s resources to communicate key messages to target audiences through online and social media platforms, advertising campaigns, video production, and media engagement. •Lead the founding and continued development and growth of the Chamber’s signature digital platform, FreeEnterprise.com, and associated projects like the site’s mobile application that exceeded download goals for the first six months in the first… Show more •Develop strategic communications plans that leverage the Chamber’s resources to communicate key messages to target audiences through online and social media platforms, advertising campaigns, video production, and media engagement. •Lead the founding and continued development and growth of the Chamber’s signature digital platform, FreeEnterprise.com, and associated projects like the site’s mobile application that exceeded download goals for the first six months in the first month.• Created and executed the Free Enterprise Tour, a two-month cross-country road trip detailed in articles, videos, and social media posts that were syndicated on Huffington Post, Forbes, Inc., and Mashable; organic traffic spiked to the highest levels in the site’s history, Twitter followers quadrupled, and geotargeted Facebook engagement led to more viral posts. •Serve as the communications lead for multiple Chamber divisions, including capital markets, legal reform, health care, regulatory reform, entrepreneurship, and intellectual property and technology.•Named one of PR News’ 2012 Rising Stars in PR; spearheaded application for the PR Week awards, resulting in 2012 nomination for Best In-House PR Team. Show less

•Manage client relationships and lead internal teams.•Develop and execute strategic communications plans that incorporate messaging, research, online and social media strategies and event planning.•Work on crisis communication planning and response for a variety of clients in the financial, real estate and public sectors. •Led Cincinnati Museum Center’s 2009 ballot issue campaign, securing the widest victory margin in the levy’s history.

Writing committee releases and newsletters, crafting talking points and speeches, coordinating congressional hearing schedule with relevant media, working with witnesses wishing to speak with the press, composing opinion editorials on behalf of the Ranking Member, providing position papers on legislation affecting small businesses to Member media offices, created new committee web site adding features like a blog and news feed.

Responsible for media strategy, crafted speeches and prepared the Congressman for debates, served as the principal contact for press inquiries, gave live interviews to local television and radio news stations, led the development and production of a $300,000 print advertising campaign, coordinated image and language messaging on a $2 million television advertisement campaign, managed online presence including blog posts and networking sites, ran telephone town hall meetings.

Crafted talking points on policy issues, drafted three weekly newsletters detailing the Senator’s campaign travels and accomplishments, assisted with the development of speech themes and principles, verified communications materials are consistent with the Senator’s policy history, researched background materials, helped coordinate policy conferences and logistics *Transitioned from John McCain's Straight Talk America PAC to his 2008 campaign at the conclusion of the 2006 election cycle.

Drafted all outgoing materials ranging from press releases and newsletters to opinion editorials and position letters, worked with national and local media outlets, dictated web site content and direction, coordinated press availability schedules with relevant media, tracked the Senator’s news placements; crafted email campaign language

Assisted the Chief of Staff with scheduling and day-to-day tasks, drafted correspondence to constituents, monitored national media, wrote debate scripts for Face Off radio program, reviewed the Senator’s endorsement opportunities, composed book forewords, edited press materials, facilitated communication between the Senator and his PAC

Press Assistant: January 2005 to June 2005Drafted press advisories, helped write speeches and opinion editorials, tracked media placementsStaff Assistant: May 2004 to June 2005Handled constituent requests, tracked legislation, worked on policy issues, writing tasks

Conducted issue-related research, built targeted media lists, assisted with logistics for special events, drafted press materials; orchestrated contact between Susan Davis International, Procter and Gamble, and Giant Food stores that resulted in a promotion and event for the Ringling Brothers’ Circus

Bs, Journalism

Activities and Societies: Delta Gamma, Women's Lacrosse, Club Sports Allocation Committee, Service for Sight

Washington Semester Exchange - Journalism

Activities and Societies: Washington Semester Exchange Program, Journalism, Spring 2003

Education record

Education record