Experience Engine for IBM Z and IBM Power offerings

• Manage the Watson Customer Engagement social media profiles and presence, including Facebook, Twitter, LinkedIn, and YouTube with a combined following of 90k• Align with digital campaign managers to streamline and optimize the conversion funnels for each campaign with a social-first approach and goal of driving high quality leads• Own paid social strategy including launch, optimization and budget for Worldwide and North America audience targeting to ensure the creative and ad copy align with key campaign messaging• Oversee social influencer program across portfolio for events, webinars and content creation• Strategically perform A/B/n testing campaigns, identifies hypothesis, measures, reports, and advices on future implementation of those learnings• Builds audiences, leveraging first party and third party data• Drive social campaigns and track the success including Twitter chats, Facebook Live webinars, as well as the content and links posted through these and other channels• Execute campaign editorial calendar to manage content and plan specific, timely social drive alongside launches and events utilizing Sprinklr

• Manage the new offering marketing launch of Customer Experience Analytics designed for eCommerce and Digital Marketing practitioners• Oversee beta and sponsor user program for journey and mindset analysis to progress use case scenarios forward and solicit feedback on the offering prior to launch• Direct and collaborate with IBM influencers representing Customer Experience Analytics brand to amplify new content and thought leadership assets• Apply deep portfolio, buyer and routes-to-market expertise to the marketing strategy and the standards for client experience for net new client base• Partner across marketing, Offering Management and sales ecosystem to optimize execution• Accountable for delivering compelling value propositions and strategic messages to improve the portfolio’s market position, competitive advantage and business results• Led the launch of IBM Social Audiences in delivering the messaging, competitive strategy, user content and sales guidance

• Designed training programs for new hires, product acquisition and technology with defined deadlines and milestones for individual and self-paced learning• Creative lead for narrative build used by sales team to highlight key functionality and differentiators of IBM solutions utilizing HTML and JSON• Gatekeeper to internal wiki at worldwide access for over 200+ colleagues that hosts enablement collateral, client-facing materials and continuously updated content• Operationalized technical activity reporting to validate progression of sales cycle• Provided insight and metrics to executive teams around technical sales activity and roadmap strategy including demo assets, headcount and cross-brand initiatives