Wiredrive is now under the umbrella of SHIFT. SHIFT and its products and services empower creators at all levels to develop and deliver exceptional work, providing an environment that is safe, scalable, inspiring, empowering and efficient. More than 3 million users in agency, brand and post-production work with our portfolio of solutions:· MediaSilo delivers secure video collaboration tools and pre-release content delivery to the post-production market, including many of the largest media companies in the world.· Wiredrive is the industry standard for agencies, brands and creative professionals looking to review, curate, present and share creative work.· SafeStream is the first on-demand and real-time visible and forensic watermarking service providing turnkey tools for securing video content online.· Screeners.com provides a singular, secure, hassle-free destination for previewing pre-release content.Our clients include BBC Worldwide, Viacom, Hulu, J Walter Thompson, Nike, Vice, Turner, Netflix, Wieden+Kennedy and many more companies, agencies and brands engaged with creative content.

Define the overall marketing strategy, messaging and positioning for degree programs and portfolios within the College of Professional StudiesDevelop and manage execution of marketing plans through effective project management skillsEffectively track and measure campaign success and ROI through regular monitoring and reporting of data through the entire enrollment funnel; from lead generation and nurturing through enrollmentWork collaboratively with Marketing and Communications team to ensure that all marketing reflects consistent and timely on-brand messages Build and maintain relationships with internal and external university partners and manage marketing vendors (creative agencies, print production etc.) Utilize marketing automation tool (Marketo) and CRM (Salesforce) to attract and nurture prospective students through the enrollment processCollaborate with marketing team to effectively manage the budget for degree program portfolios

Successfully launched new programs and grew student enrollment in existing programsSurpassed lead goals year over year with a lower cost per lead than budgetedLed the development and implementation of the marketing strategyEstablished marketing campaign reporting for managementCollaborated with cross-functional team to develop customized communications

Event Project Management: Planned and hosted successful trade shows, increased quantity of leads by 75% and quality leads by 50% within one year.Marketing Management: Responsible for creating and justifying the yearly marketing budget, product launch plans, and marketing communications plans for our target markets. Designed and executed marketing campaigns through all medias.Marketing Research: Performed extensive research through surveys, in depth competitor analysis, and market reports. Created business plans from research to determine target markets and which tradeshows were best to exhibit our product. Account Management: Distributed leads to sales team and worked directly with our channel partner (rep), managing $100,000 to $1 million accounts, worked directly with vendors and negotiated pricing for giveaways.Website Management: Managing SEO, creating website content, updating content into CMS, updating Google Adwords and tracking analytics, increased our organic listing from 3rd page of search to 1st page.Public Relations: Created magazine, online, and e-newsletter advertisements. Wrote press releases, product announcements, brochures and leaflets. Worked directly with editors to get articles published.Database Management: Updated and maintained our CRM system daily, created local databases to track vital company information.

Created PowerPoint presentations and designed tables in Excel and Word in order to present information for multiple company consultationsComposed assessment surveys in survey applications such as AssessComputed statistics based on feedback collected from various assessments

Conducted primary and secondary market researchCompiled data into databases in order to perform data analysis