Katie Doble-Birch Email & Phone Number

Bath, Gb

Responsible for the preparation, planning and coordination of marketing for product launches and product change requests across EMEA. Research and development of marketing strategy for new products or repositioning existing ones, to include competitor product positioning, targeting, development of customer proposition and evidence, plus suggested marketing activity. Prioritisation of workload for the wider marketing team and monitoring and reporting on progress, KPIs and successes against a demanding schedule of activity.

Bath And London

Over the last few years I have provided digital marketing, social media consultancy and project management to a number of clients across financial services, engineering, retail, healthcare, government, charity and small business sectors. The assignments I've worked on have been varied and include: • Leading a review of the leading UK Building Society's social media strategy and approach and measuring their performance against the competitor landscape. Informing an appropriate content strategy and metrics for measuring success. Evaluating their SEO performance and helping assess a new media agency.• A review of a small private asset management company to improve their digital presence, social media and link building. This included identifying areas for improvement and training a new digital team. • Responsible for planning the social media strategy for a global FTSE 250 electronics company across UK, France and Germany; doubling the number of followers and engagement across their social media profiles as well as owning the conversation at key events. • Running digital training and reviews for a finance lender and a global workwear company. • Setting up and project managing a video contest to run on digital and social media across 48 countries and 12 languages in EMEA for a global print company. • Working with companies active in sectors such as healthcare and the government to define their social media strategy and advising on their content strategy. • A number of charity clients where I have provided advice and support with social media pro bono.

London, United Kingdom

Acting Director of Global Digital Engagement.Responsible for global social media strategy with focus on UK, US and Europe and covering both B2B and B2C.Delivered growth in engagement KPI's for key social media profiles using an 'always on' approach to content and promoting content.Created social media crisis management strategy across Barclays Group and implemented recommendations.Ensured compliance to regulations and a key member of Barclays Social Media Council.

London, United Kingdom

Pioneered the use of Social Media within the Retail Bank.Wrote the strategy, roadmap and governance for Social Media. Developed Twitter profiles, YouTube Channels, Facebook Groups and Applications for Retail to support campaigns and customer service. Initiated and chaired the Social Media Council that sits across LBG.

Initiated Social Media Buzz reports and alerts from December 2009. Responsible for SEO for Lloyds TSB and (following HBOS merger) Halifax brands.Chair of the digital marketing forum across the bank; sharing best digital practice.Responsible for email marketing and SMS.

Designing and delivering acquisition, reactivation and retention strategies. Developing integrated marketing campaigns across online and offline media.Coaching and development of marketing campaign managers.

Delivered projects and campaigns for clients such as Apple Computers Europe, Barclays, Hewlett Packard, Fiat and Alfa Romeo UK.

Organised national training events.