Lead the global content teams for Forbes Advisor US, Forbes Advisor UK, Forbes Advisor India, Forbes Advisor Germany, Forbes Advisor Italy, Forbes Advisor Australia, Forbes Advisor Canada, Forbes Health, Forbes Home, Forbes SMB and Forbes WheelsDefine, lead and execute on Forbes Marketplace's content strategy initiatives across a global team of verticals: Personal finance, Health, Home Improvement, Automotive and Small BusinessCreate well-researched, objective content meant to drive engaged audiences to the site Hire, train and lead editors and staff in creating content, using Google Analytics to set goals and measure resultsWork directly with SEO, social media and email teams to drive engaged traffic growth and acquisition of in-market consumersEstablish flagship verticals across international verticals and industriesCreate and execute content guidelines and strategies for editorial content teamsTest and iterate new ways of storytellingEngage and inform more millions of unique visitors per month, while growing that audienceUtilize data insights to develop new growth strategies and initiativesCreate and maintain project plans for strategic content initiativesSet out vision and strategic planning initiatives for new sites and international brands

Define, lead, and execute on HerMoney’s user acquisition, marketing and user growth initiativesLead the charge for revenue creation through affiliate and display advertising campaigns on the site and in newslettersManage the profitable investment of HerMoney Media’s user acquisition budget to hit KPI targets and achieve user and revenue growthDevelop and manage content relationships and partnerships, both through affiliate marketing and content exchangesTest business development opportunities, increasing brand awarenessServe as a thought leader in the company and set out best practices and performance standards for all user acquisition and growth initiatives across editorial, newsletter and socialOversee and provide guidance for all reporting and analytics related to user acquisition and marketing. Utilize data insights to develop new growth strategies and initiativesLead the team in designing and developing internal performance marketing platform tools and processesCreate and maintain project plans for strategic brand building initiativesExponentially increase revenue through affiliate and content sponsorship revenue opportunitiesApply business strategy to data analysis and recommendationsSet out vision and strategic planning initiatives

- Form editorial brand guide with a working editorial calendar and brand voice, CMS and tagging structure.- Build content team.- Using SEO and social media best practices, create IA and assign all content for HerMoney.com for launch.- Build SERP for core site.- Edit and shape newsletter strategy for new and existing subscribers.- Create site RFP requirements for new site. - Manage site build with development agency.

• Execute editorial content strategy for growing incremental revenue and building the brand. • Drive revenue through sponsorships, lead conversion and display using targeted editorial content.• Lead editors and staff in driving lead conversion using Google Analytics to set goals and measure results.• Work directly with SEO, social media and email teams to drive traffic growth and acquisition of in-market consumers.• Create objective content meant to drive traffic and lead conversions.• Brainstorm and encourage ideas and new ways of storytelling.• Engage and inform more than 15 million unique visitors per month and grow that audience.

• Developed and implemented national, multi-channel editorial projects designed with user experience in mind.• Collaborated with internal marketing services and business development teams to promote content.• Extensively researched to keep focus on click-through rates, pv/v and engagement -- using analytics to drive better results• Created custom special features for advertiser sponsorships.• Provided strategic business solutions to the sales team through high-performance, lead-generating, engaging content for advertisers to sponsor.• Created and managed workflows.• Assigned, planned and edited content targeted for maximum reach on content partner sites. • Managed team of editors, reporters and freelancers publishing hundreds of stories and blogs each week utilizing SEO, social media and mobile best practices.• Created, wrote and assigned content for a targeted, in-market, cultivated audience.• Wrote weekly galleries, "Celebrity house of the week," and “Sold! Celebrity houses” that resulted in hundreds of millions of pageviews.• Pushed to keep our content ethically and journalistically sound. • Connected the world to personal finance.

• Pitched and implemented a social media campaign for Bankrate with a team, achieving a 97% lift in social media traffic in one year.• Implemented a plan for better communication with the company’s audience through creative expansion and blogs, resulting in greater average time spent and improved engagement metrics.• Assigned and scheduled content. Curated an internal editorial process.• Using Omniture, managed analytics reports, tracked results and provided analysis to guide editorial, marketing, SEO and partnership departments.

• Built story pages, channel pages and home pages every day for Bankrate.com using .html/DreamWeaver.• Edited stories and blogs using AP style. Copy edited newsletters and wrote story headlines and teases daily. • Managed and supervised other copy editors, ensuring that each story was error-free and optimized for SEO.

• Edited publications, including newsletters and yearbooks, using house and AP style. • Wrote headlines, posted stories to websites, and sent out e-dailies to subscribers.

• Laid out agate pages using DTI; copy edited pages.• Wrote stories for Neighborhood Post section on local sports; wrote briefs on local games for daily editions.

Extensively researched ratings data to help with future programming.