🌱 Let’s grow gardens, not landfills.As the CMO of Lomi, I'm passionate about transforming food waste into nutrient-rich plant food, helping to create thriving lawns, gardens, and greener landscapes. With Lomi, we’re building a future where waste reduction and environmental stewardship go hand-in-hand, lowering CO₂ emissions and reducing landfill impact.I lead the e-commerce, trade marketing (retail, B2B), growth, brand, creative, and customer experience (CX) teams to drive sustainable growth and innovation, empowering consumers and businesses to make impactful, eco-conscious choices.

🚀 Driving global brand and growth for a transformative swim experience.As VP of Marketing, eCommerce, and Growth, I led initiatives to elevate brand awareness and expand our global swim community. I oversaw eCommerce, digital marketing, partnerships, and creative teams, focused on increasing revenue quality and diversifying our global revenue mix. Through strategic brand and growth initiatives, I helped shape a unique, game-changing swim experience and connected with a passionate audience worldwide.

Led the strategy, development, and execution of Retail and Digital Marketing, scaling our team from 3 to over 30 talented individuals to support a mission-driven brand with bold growth goals. As a member of the executive team, I guided corporate strategy to drive expansion and revenue growth, owning eCommerce P&L and marketing budgets.During my tenure, Saje grew from 14 retail stores to 85 immersive, education-focused locations across North America, and our eCommerce revenue surged by over 2000%. Our growth earned a spot on Canada’s PROFIT 500 list each year, moving from No. 154 in 2015 to No. 48 with 1488% five-year growth.Key Focus Areas:- eCommerce: Managed P&L, led technology, distribution, and marketing for rapid digital growth.Brand: Built an authentic brand that resonated deeply with a passionate, wellness-focused community.- Digital: Defined the future of our digital presence, spanning eCommerce, email, and social media.- Customer Engagement: Crafted educational, delightful, and interactive experiences for our community.- Leadership & Talent: Attracted top talent and fostered a culture of growth and purpose.- Innovation: Drove initiatives as part of the IT steering committee to scale our digital capabilities.Led North American expansion and long-term strategy across Digital Marketing, Brand Positioning, CSR, Influencer Strategy, Partnerships, Product Collaborations, eCommerce, Customer Experience, Email, Community Engagement, Experiential Retail, PR, Social Media, Content, and Ambassador Programs to position Saje as an industry leader.

Led the strategy and execution for all digital and brand experiences at Vega, spanning website, mobile, eCommerce (owned and third-party), email, social media, online advertising, SEO, content strategy, and user experience. Established Vega’s Digital Centre of Excellence, managing a team of 9, and drove digital initiatives through agile processes, prioritized goals, and cross-functional alignment.Developed and scaled Vega's social media strategy (paid and earned) to support Marketing, Customer Experience, HR, PR, Experiential, and Education teams. Managed all eCommerce channels, including owned sites and key e-tailers (Amazon, Bodybuilding.com, Drugstore.com), to drive new customer acquisition, enhance basket-building, and support retail growth.Pioneered an omnichannel approach, blurring online and offline engagement to deliver an integrated brand experience. Oversaw digital commerce and marketing technology solutions to align with strategic business goals, ensuring brand integrity and consistency in a high-growth environment. Acted as Vega’s in-house expert on digital, social, and mobile, and developed a world-class team equipped with functional and leadership skills to thrive in our 3P strategy.

Responsible for: social media strategy, corporate reputation management, governance, leveraging digital media for corporate communications including creating engaging & meaningful conversations as well as issues management. Drive strategic priorities and ensure that online, in-store & out-of-store experience is consistent & emotionally relevant for the customer experience. Executing plans for earned media initiatives & education opportunities. Developed and leads online influencer strategy to improve awareness of TELUS' strategic initiatives and amplify our reach. Embeds social within the organization to push innovation, content creation, engagement, online customer service & more. Since joining I have helped grow @TELUS from 12,000 followers to then more 50,000 followers. @TELUSsupport has grown from 3,500 followers to more then 25,000. Our LinkedIn page has grown from 10,000 followers to more then 48,000. Have managed three corporate websites and launched the TELUS blog. Provide consistent listening & reporting on social media coverage. Lead vendor relationships, internal training/education on existing & emerging social media monitoring & engagement tools. Lead team to a cost reduction of over 50% on SM engagement/monitoring tools in 2013.2013 Emerging Leader Award - TELUS Chloe AwardsChloe awards profile and celebrate exceptional women who have made a profound difference at TELUS. TELUS Passion for Growth Award - 2012Prestigious recognition for exceptional leadership from Darren Entwistle, President & CEO.

The British Columbia Association of Integrated Marketers (BCAIM) is the only association in British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. It is the BC Chapter of the Canadian Marketing Association.

WXN's mentoring programs connect you with talented, ambitious and intelligent women to give you counsel on your personal and professional objectives. They create a supportive environment where you can exchange new ideas and gain experience from a wide range of professional women with both shared experiences and different perspectives. The mentoring programs promote and facilitate networking and provide ongoing learning and professional development.

Responsible for SoloMobile.ca rebuild and redesign to improve usability, navigation, streamlining online purchasing process and enhance self serve for current clients. Utilizing a deep understanding of the traditional media mix and a solid knowledge of emerging social media trends I work to launch integrated campaigns for online + social media + in-store + traditional media. Experience includes; interactive and online marketing, website development and launch, building mircosites, streamlining buy flow process, promotions, online communities, email campaign management, implementation of CRM systems, ppc/cpc advertising, blog strategy, web analytics, digital media and online client experience. Produce sales brochures, posters, packaging, merchandising displays, sales center design, signage, and POS.Daily life included copy writing, new product launches, PR, and event planning to support instore and e-commerce sales, and corporate objectives. Extensive experience managing partnerships and relationships, leveraging these to obtain funding and exposure for the organization.

Marketing and events for SLS Lighting and Light Resource