Katie Eales Email & Phone Number

Fremantle, Western Australia

Perth, Australia

- Coordinated ChemCentre’s biennial Open Day featuring more than 50 stalls, shows and actives and welcoming 5000 attendees on the day.- Managed website, social media, and online accounts - regularly updating social channels with news and promoting upcoming events, online tools such as survey monkey for annual client feedback and more.- Managed the Outreach program, an educational program aimed at engaging students with chemistry. Ran laboratory tours, presentations, demonstrations, participated in community events and collaborated with universities and other scientific organisations. Sat on the organising committee the WA National Science Week.- Supported staff in the running of internal events, conferences, seminars providing marketing collateral such as flyers, programs, advertising and promotions, and event management. Assisted staff in requirements for attending external events including presentations and scientific posters.- Other responsibilities including coordinating internal communications, producing publications such as external newsletter and annual report, creating marketing resources such as flyers, handbooks and banners, taking photos and videos at events.- Liaised with media and conducted media outreach for various high-profile stories, event promotion and crisis communications, worked closely with WA State Government to ensure messaging was clear.

Perth, Australia

Have successfully acquired and run campaigns for a number of clients from both the B2B and B2C sectors, drawing on my industry experience as well as natural aptitude for marketing strategy. Self-taught use of Adobe Creative Suite as well as online tools such as Canva, Wordpress, Squarespace, and Unbounce have allowed me to deliver industry-standard work.Campaigns: • Rebrand and marketing strategy for yoga studio, from Allegro Dance and Yoga to Nerida Yoga – better targeting and less confusion as to the service offering. Rebranded Dance portion to Allegro Dance.• Ran business development telesales campaign selling small business solutions, calling hundreds of targets segmented by industry, achieved 50% call to action.• Ran telesales campaign for promotion of app-based startup, reached >60% conversion.• Front-end website development using Squarespace, redesign of advertising materials, and brand development plan for mining-industry B2B SME.

Perth, Australia

Unearthed is a startup and "innovation accelerator" for the resources industry. They host 8 hackathons around Australia and internationally every year, along with online competitions and a major annual demo day event showcasing up-and-coming startups to industry leaders.Achievements: • Devised short- and long-term brand development strategy and delegated tasks using Trello board.• Refined HTML framework and design of website using Wordpress, monitored for changes in traffic using Google Analytics.• Led Linkedin campaign, optimized landing page using A/B testing software Unbounce pages, which helped to successfully sell-out major annual event.• Collaborated on Mailchimp campaigns, social media updates, & eventbrite.

Perth, Australia

PMA is a boutique full-service marketing agency based in Subiaco, WA.Responsibilities:• Content creation for SEO using Wordpress and Yoast, designs for blogposts using Canva.• Advised clients on best-practice for using Google Adwords.• Collaborated on brand development strategy and active participant in major client meetings.• Contributed to marketing research analysis of survey monkey data and industry statistics using IBIS World and Passport.

Kalgoorlie

Logichem is a processing chemicals supplier for the mining industry across Australia.Responsibilities• CRM, production of documents and spreadsheets, assisting with running of daily operations. • Advising on marketing strategy and production of marketing materials.

Master Of Commerce (Advanced) (Mcomm), Majoring In Marketing, Minors In Management & Organisational Development, Economics, Wam: Distinction 79.750, Gpa: 6.250

Activities and Societies: MARKAM: Marketing and Management Association, ECOMS UWA, UWA Consulting Society• Theoretical framework.

Master Of Science (M.Sc.), Marketing

Activities and Societies: Exchange Buddy Network• One year studying and living abroad: firsthand experience of vastly different culturally.

Bachelor Of Science (B.Sc.), Majoring In Chemistry & Linguistics, Minors In Advanced Physics, Calculus & Psychology, Wam: Distinction 70.731; Gpa: 5.432

Activities and Societies: Science Union, ChemnBio UWA• Linguistics Major and Psychology minor contextualised the role of perception.