- Viewed by external and internal clients as the go-to expert in program marketing. Known for exemplary client relationship services. Seen as a positive, honest and trusted team member, providing direction and expertise.- Provides best-practice leadership in the marketing department including cross-departmental process improvements and client communication practices. Known for project management skills, including use of the stage gate process.- Possesses a solid understanding of program delivery models and the evolution toward demand response. Coordinates with program teams to identify participation barriers and develop solutions-oriented marketing tactics. Leads development of over 10 annual marketing plans.- Delivers results-oriented, innovative and forward-focused thought leadership. Known for strategic execution of new tactics including program incentive catalogs, trade ally quarterly performance summaries, online virtual walk-throughs and email nurture campaigns. Drives clients toward adoption of new marketing approaches.- Supports business development through marketing expertise for over 20 different proposals, in-person finalist presentations and scope of work execution. Launched and developed strategies for several new programs including Focus on Energy, DTE, NYSEG/RG&E, Xcel CO and Alliant Energy.- Promotes first-class marketing department through industry tradeshows and organizations, including Franklin Energy Summits. Over 10 abstracts accepted to national industry events including ACEEE, AESP and Esource. Nationally-recognized speaker.- Collaborates with other internal departments including the Creative team, Product Management, Finance and Quality. Develops budgets and conducts semi-annual labor and spending forecasts. Identifies new best-practices and coordinates strategic budget allocation to protect intellectual property. Known for identification and problem-solving within program operations to ensure quality program delivery.

- Presented sales information and future strategies for retail customers including Walmart, Kmart, Toys R Us, Meijer, and Target. - Developed creative new consumer sales strategies including 25% off license promotions resulting in 300% sales lift, and post-seasonal product markdowns generating up to $2 million increase in annual sales and a half million less unit returns. - Demonstrated an outstanding ability to manage multiple detail-oriented, customer-specific projects while working with various departments and staff to ensure execution at all levels. - Developed high levels of social capital, and leveraged strong relationships with vendors to negotiate product placement fees, corrugate contributions, and inventory demands.- Used understanding of organizational goals and perspective to help develop new promotional system database, working with various departments on the system and business segments of the company.

- Administered all external and internal marketing communications including product information, website, newsletters, customer mailings, promotional materials, and email. - Managed the process of the first major product change in company history while maintaining a consistent brand image to customers. - Monitored sales trends to anticipate customer demand. Chose successful mix of product to optimize company growth and customer satisfaction, resulting in record sales.- Budgeted and organized major company events and developed creative internal programs to promote company unity and morale.

Worked with Middle School and High School students to improve and educate in the areas of public speaking and logical argumentation.