Advertising - DRTV, press, OOH, radio. Brand management, magazine content, in-hospital marketing, copywriting.

• Reported to Head of Marketing.• Responsible for all creative across all channels – Point of Sale, Publications, Advertising and Online.• Managed the end to end design, production, print and implementation for point of sale, signage and in-store marketing communications.• Developed processes, ensuring any resources and costs were utilised / saved upon.• Ensured that all Point of Sale was on brand and had a consistent tone of voice.• Liaised closely with Buying, Visual Merchandising, District Managers, Operations and Communications to ensure POS was delivered on time and with great impact.• Launched all ranges in-store, working closely with the buying teams.• Adhoc brand projects.• Budget management.Direct reports: Instore Assistant Marketing ManagerKey Achievements• Simplified the whole Point of Sale production, creating critical paths and streamlining processes.• Saved at least £50k by putting new processes and checks in place meaning that less Point of Sale production was required.

• Reported to Marketing Director.• Responsible for creative across all channels, from briefing in to signing off.• Responsible for Robert Dyas brand guidelines, rulebook, tone of voice and online style guides.• Built and managed the content calendar for the web side of the business introducing “how to” and “buying” guides and activity for social media campaigns, ensuring that where relevant this was integrated with the rest of the marketing activity.• Responsible for all copy for the Robert Dyas blog, online guides and online editorial magazines.• Managed email campaigns on an adhoc basis, introducing an testing new styles, subject lines etc.• Relaunched own brand packaging from agency pitch to production in Far East liaising with the Trading Director and Senior Buying teams.• Oversaw briefing and production of all TV, press, radio, outdoor and digital advertising.• Brand champion for all channels including stores, publications, web and social media, ensuring the customer journey is consistent at all touch points through all channels.• Event management – from charity to supplier events to PR launches and new business opportunities.• Budget management.Direct reports: 8 (Across design, brand, advertising, social and copy)Key Achievements• Produced comprehensive content calendar for the web and social media, where none existed previously.• Launched brand TV advert pre-Christmas 2014 which was successful in increasing Robert Dyas brand awareness amongst desired target audience.

• Assisted with the launch of national catalogue to take the company forward as a true multi-channel business. Produced guidelines/learnings which were implemented for the second catalogue.• Developed brand guidelines and an internal rule book to ensure that the brand was presented consistently across all communications.• Produced tactical and customer facing leaflets.• Created deal and tactical POS for all stores working with buying teams.Key Achievements• Removed inconsistencies across marketing materials by creating a comprehensive rule book and set of brand guidelines which included new templates and standardised icons..

• Ensured that the Currys and PC World brands were represented consistently across all communication through-the-line working closely with the ATL and BTL marketing teams.• Brand guardian producing comprehensive brand guidelines and reviewing each period.• Worked closely with commercial and marketing teams to launch all in-store merchandise initiatives utilising supplier and in-house research findings to make informed decisions.• Developed and launched all promotional campaign creative ensuring that each campaign delivers against its objectives and supports the brand values through-the-line, including launching the most successful Christmas campaigns for years.• Successfully managed all key product launches providing maximum in-store support to generate additional revenue for the business.• Developed and executed customer propositions, ensuring these were easily communicated, within brand guidelines and consistent through-the-line.• Vetted all customer facing literature – buyers guides, direct mail, leaflets, demo dvds etc. to ensure they were on-brand and to promotion.• Created on-brand ‘customer journeys’ to ensure a simple shopping experience for customers.• Worked closely with third party partners to ensure that both parties branding was true and cohesive across the campaigns and in-store shop in shops.• Wrote all copy for gift guides across the group to ensure these were on-brand with our tone of voice.• Management of in-house studio, POS account team and external design agencies.Responsible for budget: Circa. £12mDirect reports: Assistant Brand Manager

Responsible for the management of the entire Marketing function including all advertising including media schedules, print production – catalogues, leaflets, POS, including photography needed. Supported all new product launches liaising with the NPD team and was brand guardian, carrying out a full brand audit.

Management of all day-to-day communications with third party partners for all activity across magazines, newspapers and new media channels from planning to execution stage.Liaised with third party partners on agreeing promotions, timings, offers and additional activity.Presented results of activity, recommending improvements for future promotions.Managed production of all third party co-branded catalogues and promotional advertising from brief to sign off.Responsible for sourcing new promotions in the media and identifying appropriate brands/companies to target for joint promotions.

Worked with business leaders to translate business strategy into external communications strategy. Responsible for all advertising, CRM and PR (worked in a team of 3 so massive opportunity to get involved in it all!)Managed all Advertising activity from strategy to sign-off – press, TV, radio, outdoor, inserts.Managed all CRM activity (direct mail, door drops and email) and reported back on redemptions, incremental spend and ROI.Managed all PR activity (consumer, trade, corporate, charity) for the store and online based businesses, liaising with the US team where necessary to ensure communication synergies across the brand.Managed all trial-based and local marketing activity with through-the-line support including POS and managed all joint marketing activity with film studios and games suppliers, negiotiating additional investment where needed.Acted as brand guardian for all marketing creative – incorporating brand values and visual identity into all communication deliverables. Campaign and competitor analysis - monitored effectiveness of each marketing campaign, producing learnings for future campaigns.

Responsible for the production process of all national advertising - TV, National and Consumer Press.Managed the in-store radio 'Homebase FM' from brief through to execution.Worked across all areas of consumer PR from idea generation, organisation of press shows, producing press books/brochures, writing releases, attending shoots, collating coverage and liaising with the corporate PR team.

Responsible for the production of all Tie Rack and Frangi customer communication specifically in-store Point-of-Sale, flyers, brochures and catalogues.Responsible for any adhoc advertising (consumer press and outdoor).Maintained database of customers who were on mailing list for bi-yearly catalogue.Managed relationships with leading newspapers/magazines journalists to gain maximum PR coverage.