Katie Fly Email & Phone Number

Washington Dc

Proactively recruited by this digital marketing company to direct all aspects of content development, publishing, and placement for the company’s portfolio of clients. Areas of oversight encompass SEO, content marketing, SEM, public relations, social media, email campaigns, brand management, and other internet marketing strategies. Manage a team of 12 writers and 5 copy editors/publishers and administer the departmental budget of $XXXK. Senior Leadership Engagement ▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔Meet with clients weekly to ensure we are in alignment with their goals, progress and initiatives, as well as to report our results, ranking, and new initiatives.✔Cultivate and nurture the overall digital vision and strategy for brands, driving top-line and bottom-line business results. ✔Collaborate with in-house creative and technical teams to assist in high-quality digital content development. Focus on building compelling narratives and products, as well as advising on strategy, format, messaging, and tone.✔Create and manage editorial calendar, detailed content briefs including title, subheadings, keywords, notes, reference articles, and timelines for writing, and SOPs for UX and SEO for publishers.✔Track performance and strategize new content in weekly team meetings with the SEO Director and VP of Operations.✔Implement creative ideas and strategic goals into production and oversee content through its full life cycle.✔Respond quickly to large changes in direction of content strategy when we identify the need to pivot.✔Create and regularly update brand guidelines for each client to ensure we are staying on the cutting edge of innovative ideas.✔Use project management software to manage writing, editorial and publishing timelines.✔Successfully produce and publish 100+ blogs/week, 10+ press releases/week, 10-80 web pages/week, and up to 8 email campaigns/month. Continually meet very high targets of # of content produced while maintaining quality.* continued below *

* continued from above *✔We successfully implemented a change from measuring our results primarily based on search engine rankings to primarily based on the number of calls and admits received by clients. This shift has helped us measure how our content is actually connecting with people and motivating them to reach out and take action.✔Collaborated in the implementation of new project management software to streamline our processes, create a digital trail, track our progress and make our processes more transparent.Select Accomplishments ▬▬▬▬▬▬▬▬▬▬▬✔Top Performing client has seen the following YOY organic traffic results: XXX.XX% increase in new site users; and XXX% increase in sessions.✔Average YOY organic traffic for all clients increased by XXX% from July 2021 to July 2022.✔Attained an average organic growth month over month of 26% increase in overall traffic; XX% increase in new users; X% decrease in bounce rate; and XX% increase in site visit duration including competitive markets such as LA, NY, and Miami.✔Shifted to focus on the quality of content versus solely on quantity resulting in an increase in calls to clients by XX% and an increase in search engine rankings by an average of 3 positions. ✔During my tenure our clients have achieved their lowest ever CPA, decreasing by as much as XX%.Scaled the content department as the agency has grown attaining the following results: grew clients from 3 to 20; increased blogs produced per week from 10 to 100+; improved press releases produced from 1 per month to 10+ per week, and increased managed SEO initiatives per client from 2 to 7. ✔Built a library of SOPs/training materials for new team members including how-to videos, step-by-step guides, and checklists.✔Produced the written content for 5 brand new websites (20-28 pages per site).

Oversaw all aspects of company marketing, communications and public relations for this boutique acupuncture and wellness practice with emphasis on driving revenues, championing the company brand and expanding the customer base. Accountable for integrated marketing plans, brand management, communications, advertising, online/social media marketing, content development, market research/analysis, customer engagement strategy, loyalty programs, vendor relations, partnerships/alliances, and budgets. ✔Designed all aspects of ad campaigns including print and online media working within an extremely tight budget. ✔Conceptualized ideas and formulated cutting-edge solutions that ensured results in both profitability and creative quality. ✔Created the company’s website, managed the Google My Business account, and championed all SEO initiatives. ✔Defined, managed and executed innovative marketing, sales and business development campaigns that directly resulted in rapid and profitable revenue growth. ✔Maintained partnerships with doctor's offices, therapists, and other holistic healthcare providers to drive referrals and new business to the practice.✔Created and executed break-through marketing strategies and best-in-class brand strategies that shaped client attitudes toward our services that created customer loyalty. Instituted a rewards program to retain and grow customer base. ✔Conceived and implemented marketing plans that maintained brand consistency, maximized effectiveness, and met objectives. ✔Developed company collateral materials and presentation materials. Represented the practice at industry events, trade shows and the Greater Fort Lauderdale Chamber of Commerce.

Hired on a contract basis to assist the school in preparing for accreditation with a complex list of requirements to be completed.✔Compiled each requirement and gathered supporting documentation to show hard evidence of how the school fulfilled those specific requirements. ✔Created a series of binders with color-coded tabs that walked the accreditation official clearly through the process from start to finish. Recognized by accreditation official for making his job much easier than it normally was at other schools.✔Successfully prepared the presentation and the school received its accreditation without issue. ✔Delivered on commitments and shared best practices with teammates to enhance performance.✔Recognized for quality work, attention to detail and follow-up. Highly regarded among management and co-workers.

🎓 Bachelor Of Arts Degree In Interdisciplinary Studies

Concentration in International Studies and Third World Minor in Teaching English as a Second Language/Applied Linguistics

🎓Master’S Degree In Acupuncture And Oriental Medicine