Katie Gallagher Email & Phone Number

Boca Raton, Florida, Us

Bethesda, Maryland, Us

- Led go-to-market strategies for an early childhood educational technology company spurring 200%+ ARR growth over 3.5 years.- Built the product marketing function from the ground up and led the successful launch of 20+ new products, 60+ major enhancements, and 4 acquisitions fueling ARR growth, including $12M in new ARR via a single product launch. - Architected and executed a cohesive content strategy across marketing channels, including social media and blog, significantly boosting engagement and brand visibility. - Designed and executed cross-sell, upsell, and targeted account-based marketing (ABM) campaigns resulting in countless wins, including one MM$ contract. - Led customer engagement initiatives including overseeing the development and launch of an online customer community that grew to over 77K active users within the first year.- Developed sales playbooks enabling customer-facing employees and data dashboards to organize and analyze 2,000+ tools and resources across the buyer's journey.

Boca Raton, Florida, Us

- Led global portfolio marketing team and strategy for a $700M ARR business, overseeing content strategy, development, brand messaging, and cross-functional execution.- Managed a $1M+ budget and resources leading a global team responsible for creative design, website, localization, translation, and success story development. - Spearheaded corporate rebranding efforts, including orchestrating the development and launch of Blackboard’s new multiregional, multilanguage website, ensuring alignment with strategic goals and differentiated market positioning across 20+ geographies. - Engineered a strategic content gap analysis system to optimize marketing resource strategy and allocation across buyer journeys globally for the entire product portfolio (30+ products). - Developed a thematic global calendar to drive a unified voice across all global marketing teams and channels (blog, social media, web, marketing content and campaigns) for 20+ geographies. - Played a key due diligence role in 1 private equity transaction as Blackboard transitioned from a public to a private company and helped integrate 18 acquisitions within my Blackboard tenure.

Boca Raton, Florida, Us

- Led product marketing initiatives for global teaching and learning $400M+ ARR business, overseeing content strategy, development, brand messaging, and cross-functional execution.- Managed a $300K+ budget and resources leading a global Bogota, Colombia-based team, responsible for publishing eLearn digital magazine and success story development.

Boca Raton, Florida, Us

- Proposed and spearheaded the creation, launch, and cross-functional alignment around a radical, new strategy and solution to address the needs of the K-12 market with Blackboard Classroom, resulting in a 556% increase in closed deals within the first quarter of launch.- Led demand generation campaigns that generated a significant pipeline (growing pipeline from $0 to $1.5M in 3 months), driving first-time wins within six weeks of launch.- Led K-12 teaching & learning product marketing strategy, planning, and execution for a $20M+ ARR business.

Boca Raton, Florida, Us

Product marketer focused on understanding client needs, market opportunities, and the competitive landscape applying this knowledge to build excitement and tools that drive new sales and client retention effectively positioning Blackboard's K-12 teaching and learning solutions.| Blackboard Learn | Moodlerooms | Blackboard Learn ANGEL Edition | Blackboard Collaborate | xpLor | Bb Student | Bb Grader |

Boca Raton, Florida, Us

- Created and delivered persuasive sales presentations demonstrating how the solution met client needs resulting in a high win rate.- Created compelling product positioning, demo environments and scripts, and high-impact sales enablement for K-12 sales team.- Led K-12 RFP process including technical writing and product demonstrations collaborating closely with sales, marketing, product, and senior leadership driving wins.

Boca Raton, Florida, Us

Indianapolis, Indiana, Us

Us

Indianapolis, In, Us

Baltimore, Md, Us

B.A., Psychology

Master Of Science, Educational Technology

Valedictorian