Marketing Director for the National Women’s Hockey League.

• Commissioner of the year-long Women’s ‘Draft League’; responsibilities include: securing rink time, player recruitment, staffing, player compliance, compiling player stats, and managing league finances • Responsible for league outreach and securing sponsorship for two annual tournaments • Create blog posts and news articles for website and manage social media channels • Attend monthly board meetings and help identify opportunities and way to initiate interest to grow the sport

• Crafts messaging and positioning that differentiates and accelerates Customer Portfolios brand and products’ position in the market• Manages Marketer Roundtable events; from inception to execution• Works closely with sales, product marketing, and public relations to create collateral and to support our overall go-to-market strategy • Development of an integrated sales plan focused on lead generation• Uses owned channels to position Customer Portfolios as a thought leader and innovation company• Manages social media to ensure alignment across social channels • Works with industry peers and partners to develop content related to key strategic partnerships

• Go-to-market planning and strategy. Experience includes mapping out strategy, content creation, and distribution via inbound and outbound channels • Development of content that's aligned with the organizational goals and core messaging. Specifically, creation of collateral includes: white papers, case studies, use cases, emails, blog posts, and various forms of outbound and inbound communication• Working with industry peers and partners to develop content related to key strategic partnerships • Curates social content to be deployed across channels via a third party vendor• Development of a content distribution plan that takes into account owned, earned, and paid channels• Management and creation of weekly blog content; ghostwrites posts on behalf of company subject matter experts and thought leaders • Creation of sales enablement collateral • Marketing/PR and sales team assistance as needed; i.e., developing one-off pieces of content, reviewing speaking and award submissions

• Brand development, working with qualitative and quantitative research to develop brand messaging and positioning• Strategic Consulting, including social media execution and strategy development• Go-to-market planning and strategy. Experience includes mapping out strategy and working along side creative to see fulfillment of brand strategy in creative executions • Creating a partnership between clients and internal departments and acting as an extension of clients' internal marketing teams• Daily project management in support of fostering client relationships

• Executed social media campaigns and digital strategies for various marketing clients• Managed speaking and award programs • Maintained strong client relations by participating in client conference calls, attending client meetings and adhering to inbound client requests

• Researched and monitored information on social media platforms for various clients• Reported and provided insight and feedback regarding issues that needed to be addressed by clients• Other responsibilities included: blogger outreach, working with search, Google analytics and CMS systems

• Performed data entry and updated confidential alumni information• Made photocopies of Alumni donation checks • Additional administrative duties included mailings, telephone contact with donors, sort and distribute daily mail

• Assisted the senior brand planners on various accounts and researched consumer needs and drives • Worked with consumer focus groups and intercept interviews

• Assisted with various tasks for the offices of Holland-Mark and HM studios• Tasks included updating data entry, editing, research, brainstorming and creative development.