Katie Gilmour Email & Phone Number

The Haven, West Sussex

Providing freelance senior editor services, including team management, content strategies, copywriting, editing, web and social media management. Also available to produce and direct VTs and web shorts and to write magazine and PR copy.

My company, Acropolis Media Solutions, works to:Provide solutions in production planning to assist clients in streamlining processesProvide end-to-end web solutions and manage content on existing sites for clientsProvide social media strategies and supportRecruit talented staff to fill specific positions according to client's briefCreate and implement editorial strategies according to client needsAdvise and implement intelligent solutions for SEO, web marketing and PRProvide training in writing for online media, production processes and editorial planningDraw on extensive global experience of managing multiple sites in excess of 14 languages.Recent clients include:Horse & Country TV (http://www.horseandcountry.tv)Discovery Channel (http://www.discoveryuk.com/)British Heart Foundation (http://www.bhf.org.uk)Procam Television (http://www.procam.tv/)Arcitran Ltd (http://www.arcitran.co.uk/about-us/)

Editorial lead for Horse & Country TV’s website.Three month contract was continually extended since inception in March 2009, and ran until I was due to have a baby in 2011.Led and delivered web coverage of major equestrian and countryside events. Recruited a team of celebrity bloggers to contribute to the site and managed and maintained these relationships. Created and maintained H&C’s social media presence, with a Facebook page of 61,000+ fans and an ever increasing Twitter followership. Experimented successfully with providing Twitter commentary at events and increased traffic accordingly. Directed, produced and drove VT edits of web series ‘How to Succeed at Prelim’, and subsequently edited the shorts in a 60minute TV show, shown on Sky 280. Won the 2011 Equestrian Social Media Award for Best Use of Twitter.

Remit:Liaise with third parties, including agents, industry PRs, freelancers, TV programme producers and Channel 4 Liaise with Channel4.com to ensure SEO is maximised.Write daily news reports.Recent achievements: Created schedule of work to ensure deadlines are met.Wrote and implemented a cross-linking strategy with C4’s 4Homes, promoting them to second biggest referrer.Formed relationships with key personnel at C4 and Freeform.Created site conventions guide to ensure consistency.Established network of PRs to ensure a stream of content.Commissioned and edited copy.Wrote a steady stream of news, comment pieces and features to deadline.Generated press releases to publicise the launch of the site.Created newsletters and brainstormed quick-win marketing ideas to boost traffic due to unforeseen problems with Google’s indexing. Investigated and wrote recommendations for affiliate deals to provide extra income.

Managed the global production schedule and team from concept creation to project delivery. Acted as brand guardian for Discovery Channel and Animal Planet online and responsible for all interactive content on Discovery’s international websites. Responsible for 56 websites in 14+ languages. Achievements:Control of budget totalling US$1.1m. All content planned and delivered to budget, business needs and deadline globally for 2005, 2006 and 2007. This content was well received and of a high standard. UK page impressions rose by 13% from April 05. Animal Planet UK PIs increased by 235% from April 2005 and UUs by 180%. Worked with AdSales and Account Managers to maximise sponsorship opportunities and ensure these were delivered. Managed and developed relationships with third party suppliers and partners, negotiated prices and provided ‘quality control’ to ensure the right product was delivered. Style guide delivered and rolled out to facilitate consistency across all sites and new production processes developed to streamline existing processes and provide ‘check points’.May 2008: Won the People’s Voice (TV) Webby Award for I, Videogame (http://www.discoverychannel.co.uk/ivideogame) and was awarded two additional honorary awards for the same project.

Produced and edited the bbc.co.uk/lifestyle portal areas. Managed a core team and several budgets.Achievements: Improved traffic to the portal homepage from 265,000 (Apr-June 02) to 4.5m (Aug-Oct 04) PIs.Produced a 50-minute live celebrity-filled programme that was streamed online for Children in Need. Scoped, developed and executed the online proposition for the first BBC 360 campaign, Fat Nation: the Big Challenge. Exceeded targets with 25% of unique users signing up to take part, and more than 725,000 unique users and 3 million page impressions over nine weeks. Created sites to support What Not To Wear, Living The Dream, Money Spinners and developed seasonal microsites to encourage a cross-portal user base, boosting traffic by 150%. Courses completed: Project Management for Complex Projects, Sept 2002; Fair Selection, Sept 2003; New Media Accessibility, Jan 2004: Developing Creative Content for New Media, March 2004; Editorial Compliance for the Web, March 2004.

As Deputy Editor, worked closely with the Editor to develop an editorial strategy that would boost page impressions to one million by March 2002.Cultivated relationships between the website and the offline magazine.Promoted to Acting Editor in March 2002 and was fully responsible for the site and the team.Boosted traffic to an average of 1.5 million page impressions ahead of target (December 2001). Maintained and managed the editorial schedule, ensuring all features were published to deadline.Commissioned, wrote, edited and produced content on a number of subjects from general women’s issues and daily news to specific content on travel, fashion and beauty and cash and careers.Received recognition from the industry by gaining finalist places in three top awards, including the PPA awards.

During my degree, I worked as a freelance reporter for BBC Radio One (CASP), BBC Radio Four, the Bournemouth Echo, LWT, and the Young Telegraph and spent ten years producing and presenting programmes for my local hospital radio station.