Dedicated to building awareness for The Think Shop and Red Hot Promotions, our full range marketing services, efficiency, personalized relationships and communication with our clients to identify new opportunities and develop strategic partnerships.

After some company restructuring, my role as Senior Account Manager expanded to include more media and event planning for active proposals, public relations and pre-sales business development responsibilities. Accomplishments achieved and tasks I regularly perform in this area include:Planned and managed all details for event sampling for Metamucil MultiHealth Wellness line at 6 different locations across the country within 2 months for 275k+ brand impressions, 50k+ distributed samples and 70k+ point to point brand interactionsLead proposal deck development including creative concepts, strategy, target analysis and requesting mockups to visualize ideas for the clientManage campaign pacing to ensure full delivery and monitoring performance to recommend optimizations if neededAnalyze campaign performance to compile detailed wrap reports for massive 6 month, $1MM+ campaignsEfficiently and effectively communicate all campaign details to internal teams, client and sales directorsSupport sales team to win new business and secure renewals through in depth brand and industry analysis to provide data insights and compelling presentations that differentiates SparkPeople in a competitive marketEnergize the sales and marketing team with ideas to broaden and enhance our offerings

After being at SparkPeople for 4 months, I was asked to transition onto the Sales & Marketing team to help fit a larger, stronger need for the company. The Account Manager role performs an essential function for the Sales and Marketing Team. Some of my key responsibilities and accomplishments were:Research brands and perform competitive and industry analysis to provide members of the sales team with data and info to secure meetings with target brands and agenciesDevelop powerful and creative presentations with compelling data to help move potential clients through the sales funnelManage post-sale campaigns from implementation through final performance analysis to provide clients with accurate, timely reporting and optimization recommendations to boost performance and exceed client KPIsBuild and maintain strong client relationships to secure RFPs in the future along with renewal businessBecame critical asset to Sales & Marketing Team creating more streamlined and efficient processes including introducing touch base weekly meetings for Account Managers with their Sales DirectorsManaged B2B email list and assisted with strategyAfter a year in this role, I was promoted to Senior Account Manager.

I started with SparkPeople as a Marketing Coordinator, focusing on direct consumer marketing of products and services to our current and potential members. Obtaining new members and retaining current ones was a large area of focus and required analysis of current practices to reinvent new strategies for improved results. I was responsible for managing multi-channel direct response campaigns, leading the process from creative production and execution through performance analysis and recommended next steps. Campaigns managed and supported include PPC, SEO, social media, email and other paid marketing tests in which I was responsible for the creative development, copy writing, email lists, timelines and budget. I executed direct response marketing campaigns to test targeting, design and copy to measure results and optimize for optimal performance.

Worked with clients and internal teams to coordinate complex research projects of various types including phone and Web to measure metrics such as customer satisfaction and loyaltyPlanned and managed end-to-end project development including cost estimation, preparation, schedule, implementation, execution and analysis to ensure completion within specified time frame and budgetCreated and managed project timelines communicating deadlines, project status and needs to both internal teams and clientDeveloped project plans including schedule, task assignments and priorities to ensure timely completion Wrote, tested and evaluated research questionnaires and provide feedback for enhancement and improved results Built and maintained relationships with clients as the main point of contact through daily interactions and project coachingMonitored and communicated financial performance/profitability of each projectReviewed, analyzed and checked data, reports, files and client deliverables to ensure quality and 100% accuracy

Supported Strategist and collaborated with creative department to build and implement direct response marketing campaigns from start to finish to achieve goals of increased revenue and profitabilityPlanned costs to meet budget, coordinated execution and tracked results for client print and digital sales programsCreated and managed nearly one hundred project timelines and details simultaneously specifying priorities and developing schedules to meet tight deadlinesCommunicated effectively with vendor and USPS to reduce campaign costs, meet legal and postal regulations and ensure accurate and timely production fulfillmentCreated and deployed email marketing campaigns and tracked results to create and share response reports with team and clients identifying campaign strengths and weaknesses to develop future strategyDemonstrated attention to detail in proof-reading and editing campaign collateral to ensure accuracy and effectiveness Played strategic role in company-wide print consolidation and data management, creating and managing new processes and procedures to develop overall time and cost efficienciesOrganized meetings to communicate project status to all parties, create streamlined processes, share results and offer creative new ideas and suggestions to exceed targeted goals within approved budget

Developed NoMachine brand through strategic research, planning and execution of PR, marketing and advertising campaignsDiscovered new digital and print media outlets and resources for PR and marketing opportunitiesManaged budget and all details of online PPC advertising campaignsWrote and distributed press releases to the media achieving publication of articles online and in major trade publications like Linux Magazine and Linux JournalPrepared marketing materials for online and print including case studies, press releases, partner spotlights, newsletters, brochures and press kitsCommunicated effectively between clients, media and internal teams to manage multiple projects simultaneouslyDeveloped and implemented customer surveys and new social media strategy to build awareness and customer engagement Coordinated trade show and event attendance

Assisted in planning details and creating promotional materials for upcoming annual fundraiser event Monitored budget, spending and fundraising to ensure goals were metCreated informational packets and managed routine correspondence with supporters to gain sponsorship and event prizes

Wrote web content and created various materials including newsletter articles, brochures, press releases and fact sheets Assisted with coordination and communication for trade shows, media spots, news tapings and events