Katie (Gorga) Olsen Email & Phone Number

Farmingdale, Ny, Us

Melville, New York, United States

Greater New York City Area

• Led all social media efforts and grew social community to approximately 300,000 fans/followers in under one year• Managed paid social media ads including creative assets and optimizing for performance• Developed and executed promotions including company kick-off campaign Win Free Vacations For Life• Assisted PR team with national initiatives including The Ellen Show, Steve Harvey, Meredith Vieira & The Price is Right • Measured success of campaigns through Google Analytics, Hootsuite, Chartio and native tools in social media platforms.

Bethpage, Ny

• Led inside sales team to ensure Business Development Managers were successful in the field• Was primary sales representative at OSSN Travel Agent Forum in Chicago, IL• Conducted sales presentations to one of company’s top 4 accounts in Houston, TX• Served as Corporate Trainer and led training classes for new employees. Created syllabi and evaluations for all classes• Handled all post-travel customer serivce issues while working with suppliers for resolution

Farmingdale, Ny

Responsible for the management of all social platforms for company as well as ambassador program development and execution. Core responsibilities included brand development, customer support, lead generation, reputation management and B2B social media marketing training.• Doubled number of 2012 base Facebook fans within first 5 months in position.• Increased average Facebook engagement rate from <2% to 8%.• Developed and successfully conducted social media webinar series providing workshop training to over 5,000 travel agents.• Streamlined social media internal processes resulting in an efficiency boost.• Effectively managed social media outlets as a primary means of communication during Hurricane Sandy crisis.

Farmingdale, Ny

Responsible for management and execution of digital marketing campaigns, editing print marketing content, creation of internal employee weekly newsletter, social media posts and blog management. • Created and disbursed TI Friday, the internal company newsletter distributed to 600+ employees weekly. • Assisted Sr. Directors of Marketing and Social Media with multiple digital marketing projects.• Assisted in creation of American Express Vacations’ print and on-line brochures, which were distributed to over 600 travel agencies nationwide.

Farmingdale, Ny

Responsible for partner marketing campaign fulfillment, copywriting and development of B2B monthly newsletter, website content maintenance, running the company-wide travel blog and reviewing marketing pieces for compliance with the American Express brand standards. • Created American Express Vacations’ monthly newsletter, Expressly Yours, distributed to over 3,500 travel agents throughout the country. • Selected as core member of the Social Media Committee by Executive Vice President.• Assisted destination marketing teams with the fulfillment of over 400 partnership marketing plans.

Bachelor Of Arts (B.A.), Education/Teaching Of Individuals In Early Childhood Special Education Programs

Second Major: Speech Communication Minor: Business Administration

Certificate In Digital Media Marketing, Marketing And Public Relations

Master Of Business Administration (M.B.A.), Management And Leadership