Katie Gotzen Email & Phone Number

Brussels, Brussels Region, Belgium

360° management of Lotto campaigns. Delivery of brand and commercial campaigns, working with internal teams (touchpoints, brand, social, digital, retail, sponsoring) as well as external agencies (brand, media, digital).

Brussels Area, Belgium

Managing the National Lottery's Facebook social media touchpoints for two of its flagship brands: Lotto and Euro Millions.. Project management from A to Z for campaigns and activations: link between brand managers, sponsoring team, e-commerce, digital content teams; and creative, media and social agencies. Overseeing the production of brand content.

Brussels Area, Belgium

Translating marketing and communication objectives for all National Lottery brands to social: brand objectives, product launches, marketing campaigns.Turning consumer feedback into insight for the business.Community management of corporate brand “Nationale Loterij” Facebook page.Content production for corporate brand and co-ordination of content across all.

Ghent, Belgium

. Helped the company review its marketing activity and team.. Successfully implemented a set of communication guidelines we needed to comply with on all communication touchpoints (packaging, literature, digital touchpoints) in the US.

Luton, United Kingdom

• Scapa is a manufacturer of specialist adhesive tapes for global B2B and B2C markets. As Head of Marketing for Scapa Group, oversaw all marketing and communications activities in the business units and regions. Reported.
• Set up a central marketing team… Show more Scapa is a manufacturer of specialist adhesive tapes for global B2B and B2C markets. As Head of Marketing for Scapa Group, oversaw all marketing and communications activities.
• Set up a central marketing team for Scapa, covering all business units and corporate marketing.
• Delivered market attractiveness and product portfolio analysis, which informed Scapa Group’s redefined target markets and brand positioning.
• Led the creation of a new, customer centric brand communications in response to new global, end-user led strategy: redefined value propositions; introduced a new house style for communications.
• Redefined creative agency spending and developed skills in house.

Slough, United Kingdom/ Dusseldorf, Germany

• Henkel is global market leader in industrial adhesives used in FMCG markets (food packaging, bottle labelling, hygiene products), as well as in technical industries (electronics, medical, DIY). I joined Henkel through.
• Set up a marketing intelligence function at National Adhesives, to improve data driven and customer centric decision making.
• Led and delivered different market research projects to prepare entry into… Show more Henkel is global market leader in industrial adhesives used in FMCG markets (food packaging, bottle labelling, hygiene products), as.
• Led and delivered different market research projects to prepare entry into emerging markets (Russia, Africa, Middle East).
• Continued marketing intelligence work at Henkel and took first steps towards integrating with Henkel's business analysis function in a joint market research/business analysis team, within Henkel’s Industrial Adhesives.

London, United Kingdom

• Frost & Sullivan is a global management consulting and market research enterprise. I worked as an industry analyst, covering global IT security markets.
• Wrote and published several research studies and articles about the cybersecurity market, on the basis of interviews with senior executives and deskresearch
• Contributed to consulting assignments.
• Marketing activity which created significant publicity for Frost& Sullivan: organising and presenting webinars, writing press… Show more Frost & Sullivan is a global management consulting and market research.
• Marketing activity which created significant publicity for Frost& Sullivan: organising and presenting webinars, writing press releases, giving interviews, writing white papers about cybercrime, mobile malware and other.

Brussels Area, Belgium

• Brussels Airlines was the successor of Belgium’s flagship carrier Sabena (now a subsidiary of Lufthansa).
• Managed a marketing research project for the loyalty marketing team and wrote a product strategy recommendation in the context of my masters degree at Leeds University Business School.
• Recommendations were implemented: Brussels Airlines segmented Economy class into two distinct price and service levels: “light” and “flex”.

Sweden

One of the largest producers of business conferences for senior executives. Sold delegate places to conferences about strategic business topics to EMEA senior executives, mostly blue chip firms in the telecoms industry.

Sweden

Taught English, Spanish, German and Media

Antwerp, Belgium

Wrote the Belgian part of a multi-country study about poverty for the European Commission.

Msc International Marketing Management, Business

Ma In Applied Ethics (All Courses Were In Cultural Studies, Anthropology And Philosophy Of Culture), Cultural Studies, Anthropology And Philosophy Of Culture

Master, Sociology

Erasmus exchange six months University Complutense Madrid

Kandidaat, Psychology (Plus One Year Social Science)

Latijn Grieks, Belgian High School Diploma Latin And Languages