Katie Grassby, Mba Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

2024 Guild President and Board Member; Co-Chair, L'Esprit de Noël (2020-2022) - Central City Opera.2024 Honorary Board Member; 2023 Guild President; Co-Chair, Run for the Ring (2017-2024) - Children's Diabetes FoundationVP Marketing (2022-Present) and Co-Chair, Showcase of Dance (2025)- Denver Ballet GuildVP Membership (2022-2024) - Denver Center Alliance in support of Denver Center for the Performing Arts

Greater Denver Area

- Contracted to rebuild website and market launch for meal prep service. Overhauled website functionality and design, implemented go-to-market strategies in multiple marketing channels including paid search/SEM, social, and SEO. - Contracted to develop a go-to-market strategy for a partnership between an investment firm and legal practice, connecting private investment capital to business owners through SEC Rule 506(c). Directing the development of website/investment portal, as well as all advertising, content, SEO, and social strategies. - Redesigned the website for Central City Opera Guild's premier fundraiser. (https://www.lespritdenoel.org/)

Greater Denver Area

Contracted to implement SEO, content, and brand strategies for executive services firm. Doubled site traffic in six months. Developed content/blogging strategy, increasing site size from 18 to 40+ pages in four months. Created client success email campaign including, design, content, and cadence to provide ongoing support and value to existing client base.

Greater Denver Area

• Led all marketing efforts for online Bachelor’s and Master’s degrees for two non-profit universities including SEO, social, PPC, display, affiliate (aka PPI), conferences, email campaigns, and referral programs• Developed and implemented social strategy to build new markets through “liker” campaigns and dark post advertising• Directed growth strategy for online Master’s program, resulting in fastest ROI and profitability in company history• Designed and implemented strategic content plan, including programmatic pages, blogs, and video content• Redesigned website and landing pages, increasing unique traffic over 50% YoY and site conversion 65% YoY• Launched six new academic programs, from market strategy to in-market live dates and post-launch optimization• Turned around underperforming program, increasing applications 57% YoY• Held $1M+ budget oversight • Developed and executed annual marketing plans• Applied insights from market research, Google Analytics data, internal analytics and metrics reports, and channel manager feedback to drive relevant, targeted messaging that produced qualified leads

Greater Denver Area

• Promoted (twice in 2½ years) to lead a team of four Marketing Directors in the creation and implementation of personal marketing campaigns for executives in transition• Maintained a 99% customer satisfaction rating• Jumped from managing ~35 accounts to ~160 accounts during company downsizing• Trained new Marketing Directors• Created content and copy for company's marketing/training materials and website• Developed all creative materials and personal executive 'brands'• Maintained and nurtured 100+ accounts at any given time• Guided clients through robust company technologies

• Designed and implemented B2B TV, Radio, Newspaper and Direct Mail advertising campaigns• Designed sales and marketing collateral• Designed and maintained company website content• Developed and tracked yearly advertising co-op budgets for customers• Designed, maintained and distributed company price catalogue with thousands of products• Oversaw vendor-to-dealer incentive programs• Developed and processed bi-annual consumer rebate and dealer incentive packages• Assisted in coordination of large office move to a new 100,000 sq ft facility• Assisted in developing internal company policies and procedures manual• Reconciled A/R, A/P and warranty claims

Directed B2B and B2C accounts for this high-end fashion house.

Ba, Communication

Activities and Societies: Kappa Alpha Theta

Master Of Business Administration - Mba, Marketing Management

Education record