Katie H. Gray Email & Phone Number

United States

I provide PR, communications, social media, and influencer marketing support to brands, agencies and influencers in the worlds of beauty, fashion, men's grooming, wellness, design and hospitality. I provide on the ground event support for out-of-state brands and businesses looking to host events in the Miami Metro Area. I infuse creativity, passion, and innovation into all of my collaborations shining a light on my clients' success.

Dublin 2, Ie

I directly supported the North American Marketing + Communications team developing best-in-class marketing and communications strategies for Accenture, the world’s 3rd largest employer, across North America. I was the team lead for the Inclusion & Diversity division as well as the Accenture Federal Services division. I lead I&D campaigns for Mental Health Awareness Month, Hispanic Heritage Month, Black History Month, Pride Month, Holocaust Remembrance Day, Indigenous Peoples Day, World Refugee Day, and International Women’s Day just to name a few. Communicating our corporate ethos, partnerships and objectives was a passion. My work amplified Accenture's executives and their thought-leadership, their services, their client partnerships and large-scale events, as well as its philanthropic efforts across platforms including LinkedIn, Instagram, Facebook, and X, while monitoring platforms like TikTok and Fishbowl. I helped significantly increase Accenture's social media presence and grew their social footprint by over 60% boosting their social engagement rate by more than 15% in FY 22/23. Additionally, I provided on-going social and communications support to senior executives, marketing teams, and clients by giving tailored social media trainings and personalized coaching that taught the importance of using social media for business and how to do it successfully to amplify Accenture's social presence.

New York, Ny, Us

In my role as the Director of Global Communications and Influencer Marketing for Lab Series Skincare for Men, I was responsible for all aspects of consumer engagement for Global and North America (PR, influencer marketing and social media) as well as corporate communications and crisis communications. Globally, I developed and executed communication strategies spanning public relations, influencer marketing, and social media. At the North America level, I spearheaded public relations efforts, strategically securing press coverage, developing influencer programs, and executing influencer campaigns. From ideation to execution, I identified, scoped, contracted, and project-managed all influencer campaigns, transforming them into robust paid media initiatives. I took pride in fostering collaborative brand partnerships with leading publications, influencers, designers, and other brands, significantly elevating the brand's image and brand awareness. Additionally, I played a pivotal role in ensuring consistency across global executions by overseeing International PR/Influencer Marketing teams in APAC, EMEA, and LATAM. Crafting marketing communication assets, including press releases and press materials for new products, was a key part of my role. I actively engaged with agencies, influencers, content creators, makeup artists, groomers, and photographers to create compelling social media content across all platforms. Utilizing data analytics from select social listening tools such as Tribe Dynamics, Sprinklr, and Popular Chips, I meticulously tracked metrics and reported results for all campaigns, ensuring a data-driven approach to measure campaign ROI.

New York, Ny, Us

As the Account Director at RPR Communications, I represented the iconic CND nail brand and its visionary founder, Jan Arnold. My role was multifaceted, encompassing various responsibilities within the realm of public relations and brand elevation. From crafting compelling press materials to securing impactful press coverage, I was dedicated to amplifying the brand's message and presence in the market. Event production and fashion week strategy were also integral components of my role, where I orchestrated memorable experiences and ensured strategic brand placements within the fashion industry. Spearheading influencer seeding initiatives, I leveraged key partnerships to enhance brand visibility and engagement, while also driving impactful social media strategies to connect with our audience on digital platforms. It was a dynamic role that demanded creativity, strategic thinking, and a deep understanding of both the brand and the industry landscape.

Paris, Fr

As the head of global communications for the ESSIE nail polish brand, I was responsible for developing global communication strategies and global launch strategies for the brand's mass market debut after brand aquisition.I partnered closely with senior leadership, and with the brand’s founder, Essie Weingarten, to oversee all regional PR managers globally. I was responsible for creating essential PR assets including digital press kits and press releases, event guidelines and collateral. I developed the ESSIE brand voice so that it resonated with a broader consumer audience allowing me to generate significant global press coverage for the brand with influential publications and online outlets in the consumer and trade media.My innovative Fashion Week strategy solidified ESSIE's presence in the fashion industry in thanks to the influential partnerships that I developed with industry influencers, celebrity manicurists, and fashion designers. Additionally, I was the sole brand liaison for ESSIE's founder, securing personal appearances, speaking engagements, and press interviews, contributing significantly to ESSIE's global success.

Us

At MAC, I worked on the global artistry and global communications teams. Fashion Weeks were at the epicenter of everything we did and on the global artistry team, I worked to support these efforts on an ongoing basis - planning, writing designer contracts, liaising with agencies, contract negotiation, building artistry teams, producing backstage environments, managing teams of artists and models, and orchestrating media interviews for our top makeup artists, and producing fashion week events. I later moved into global communications focusing on supporting global markets, generating global press coverage, organizing large scale international events, working closely with the media, pitching press for product collections and fashion week efforts.

Digital Marketing

Digital Marketing

Bachelor Of Arts - Ba, Advertising, Marketing And Communications

Ba In Advertising & Communications