Katie Gray Email and Phone Number
As a seasoned, award-winning marketer, I have established a career blending leadership and results to satisfy multiple stakeholders of renowned brands, including Fortune 100 companies. Since 2007, I have worked for some of the top branding and marketing firms in Houston and have been on the Executive Leadership Teams of three, overseeing account service, PR, media, finance, and digital teams. Whether it’s bringing a new product to market, building a brand, a change management initiative, or developing your in-house marketing team, I have your back. My approach is objective, holistic, collaborative, and highly versatile. I create multi-faceted marcom strategies and manage cross-functional teams to deliver effective outcomes that drive revenue. Being well-versed in the most recent digital marketing strategies, I understand how best to leverage and blend digital with traditional media, PR, and social media tactics to achieve the best results. With my depth of expertise in both B2C and B2B marketing and communications, I am uniquely positioned to propel businesses of different types to the forefront of their industries and markets. Notable brands I’ve consulted for include SLB, MD Anderson Cancer Center, Discover Debit, CAT, BP, Gexa Energy, Energy Ogre, Weir Oil & Gas, KelseyCare Advantage, Nine Energy Service, and Belmont Village Senior Living.If you require an experienced marketer to champion you and support your efforts drive revenue, build brand awareness, spearhead product launches, lead marketing communications initiatives, or develop and strengthen your in-house marketing talent, let’s connect.What People Are Saying:‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾🗣️ “A true leader and an absolute joy.”🗣️ Katie is a “communications powerhouse” and “master of all things operational.”🗣️ “Results-oriented, fiscally-focused marketer – Katie Gray knows how to win.”🗣️ “A strategic thinker with a brass-tacks attitude, Katie Gray gets to the heart of the issue.”Expertise at-a-Glance:‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾► Integrated, Multi-channel Marketing Communications Strategies ► Brand Strategy and Positioning ► Product Launches | Brand Awareness► Digital Marketing | Content Marketing | Offline Media► Voice of Customer Research► M&A Marketing Communications Plans | Internal & External Marcom► Large Corporate Setting | Entertainment | Healthcare | Energy | Financial Services | Real Estate
Kinetic Marketing Communications, Llc
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Principal, Fractional Marketing LeaderKinetic Marketing Communications, Llc Aug 2023 - PresentKinetic Marketing Communications, LLC supports mid- to enterprise-level businesses in achieving their growth goals through effective, revenue-generating marketing communications strategies. Our depth of expertise in both B2B and B2C marketing strategies and tactics makes Kinetic uniquely qualified to propel businesses of different types to the forefront of their industries and markets.Whether it’s bringing a new product to market, building a brand, launching a new campaign, or developing your in-house marketing team, we have your back. Our approach is objective, holistic, collaborative, and highly versatile. We are well-versed in the most recent digital strategies and understand how best to leverage and blend them with traditional media, PR, and social media tactics to achieve the best results.
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Principal, Fractional CmoBluebyrd Strategic Sales & Marketing Mar 2021 - Jul 2023As a partner and member of the executive leadership team at BlueByrd Strategic Sales & Marketing, LLC, I led Finance and Agency Services and played a vital role in the growth of the business. In addition to instituting key foundational components for developing the company’s infrastructure, I was Fractional CMO/account lead for SLB Commerce, Energy Ogre, and Belmont Village Senior Living. ► Developed and led cross-functional teams to implement an award-winning, integrated marketing communications campaign that yielded a 200% increase in sales and 180% increase in registrations YoY► Introduced new digital media strategies, marketing insights and analytics best practices for tracking and measuring performance, and cultivated in-house marketing teams► Successfully positioned new technology offerings for two Fortune 500 companies and revitalized the positioning, logo, and visual identity for a regional consumer brand► Helped to establish and execute short- and long-term strategic growth goals for the company, utilizing the Entrepreneurial Operating System (EOS)► Led multidisciplinary teams to execute more than 800 ads, three websites, six content marketing campaigns, eight sponsorships, and two communications and reputation management initiatives -
Senior Vice President, Marketing CommunicationsBelmont Village Senior Living Jul 2020 - Mar 2021Prominent senior housing company, Belmont Village Senior Living, brought me on board as SVP of Marketing Communications to lead its seasoned marcom team and to develop and execute an aggressive and ambitious marketing communications strategy that would help restore the portfolio’s occupancy to pre-pandemic levels. ► Engineered a new advertising, content, and media channel strategy that yielded unprecedented move-ins for 20 consecutive months and more than two million new users to the website► Led a multidisciplinary in-house team and collaborated with media, PR, creative, and technical partners to implement the marketing strategy and meet the business objectives► Created and managed annual budgets and ad campaigns for more than 30 communities nationwide and enhanced marketing performance reporting capabilities to more accurately measure ROI -
Vice President, Marketing Communications & OperationsPennebaker Feb 2018 - Jan 2020Serving on the Executive Leadership Team alongside the CEO, President, and Creative Director, I oversaw the digital services, media, account management, and PR teams and led all integrated marketing communication strategies for the agency. ► Managed annual marcom budget for largest agency account and led cross-functional teams to develop award-winning campaign resulting in 160% increase market share► Developed successful Day 1 and internal communications strategies for an oilfield services company following a multi-million acquisition► Analyzed, forecasted, and monitored agency gross and net revenue, P&L and expenses, and provided recommendations to enhance profitability and efficiency► Helped to establish and execute short- and long-term strategic growth goals for the company, utilizing the Entrepreneurial Operating System (EOS) -
Director Of Account ServicesPennebaker Jul 2012 - Jan 2018In 2012, B2B branding and marketing firm, Pennebaker, Inc. recruited me to develop its Account Service department. During this time, I hired, coached, and led a team of brand strategists and project managers to develop and implement brand strategies, multi-channel internal and external marketing communications campaigns, Day 1 communications plans, and change management initiatives. ► Helped a private equity firm successfully brand and market a new oilfield services company, formed from a merger of four different brands, and prepare it for IPO► Developed a variety of impactful strategies and campaigns for dozens of clients including SLB, Discover Debit, Baptist Emergency Health, Nine Energy Service, Weir Oil & Gas, and NALCO, an Ecolab Company► Orchestrated a global event in Abu Dhabi to successfully launch a groundbreaking technology for a Fortune 500 company
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Senior Marketing ManagerMmi Agency May 2007 - Jul 2012Houston, TexasMy time at MMI, now Crispin, is one of the most treasured of my career. It was my graduate school in marketing. I worked alongside the CEO and the VP of Account Services on two of the agency’s largest accounts, collaborated with cross-functional teams on new business pitches and strategies, and contributed to campaigns and projects for healthcare, energy, real estate, restaurant, and travel industry clientele.► Helped to bring awareness of MD Anderson Regional Care Centers throughout Greater Houston and increase patient volume by 200% through a strategic, integrated marcom campaign► Managed the team, budgets, and marcom strategies for MDACC’s Regional Care Centers, MD Anderson Proton Therapy Center, MD Anderson Children’s Cancer Hospital, and MD Anderson Brain and Spine Center► Developed an effective direct-response strategy for a top-tier Medicare Advantage plan, helping it to meet its open enrollment goals -
Director, Meetings And ProgramsGreater Houston Dental Society Jul 2001 - May 2007Houston, TexasAs Director of Meetings & Programs for the largest component society of the ADA, I produced the annual Star of the South Dental Meeting, consisting of 250 exhibitors and 7,000 attendees, and 12 events a year, as well as increased sponsorships by 650%.
Katie Gray Education Details
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Journalism With An Advertising/Public Relations Emphasis
Frequently Asked Questions about Katie Gray
What company does Katie Gray work for?
Katie Gray works for Kinetic Marketing Communications, Llc
What is Katie Gray's role at the current company?
Katie Gray's current role is Award-Winning Marketer | Brand Leader | Growth Partner | Multi-Channel Strategist | B2B & B2C Marcom Strategies.
What schools did Katie Gray attend?
Katie Gray attended Stephen F. Austin State University.
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Katie Gray
Making Hr And Recruiting Simple! Fractional, Outsourced Hr And Recruiting Consulting Solutions, Customized For Every Business - Serving Kansas City And Beyond.Kansas City Metropolitan Area2atwork.com, atwork.com -
Katie Gray
Seattle, Wa -
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Katie Gray
Jersey City, Nj3gmail.com, advisory.com, eab.com1 (202) 6XXXXXXX
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Katie Gray
Professor Of Instruction At The University Of Texas At Austin - Red Mccombs School Of BusinessAustin, Tx2alumni.utexas.net, mccombs.utexas.edu
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