Katie Gudeman Email & Phone Number

Seattle, Washington, United States

Indianapolis, Indiana, United States

Anti-Obesity Medicine Launch StrategyUndertook coordination of establishing Lilly’s corporate strategy for its Anti-Obesity medicine launch.• Identified need for a focused field team to engage with a new customer group. • Defined roles and responsibilities for the novel team, drafted onboarding plan, identified top talent for the open roles, and created strong marketing materials.• Navigated risks in close partnership with Legal and Ethics and Compliance.

Demand Realization OncologyLed 9 teams in cross-functional initiative to improve consumer onboarding experience and belief in product efficacy. Formed vision, roadmap, and timeline for demand realization.• Developed dashboard with key metrics to analyze market trends and salesforce effectiveness.• Enabled data driven decision making by providing insights and prioritizing actions for 20 oncology account managers, increasing sales and focused execution. Supported expansion of the process to 2 additional field teams and 4 brands.• Found $12.5M in savings by identifying accounts with underutilization of patient affordability programs and executing a targeted play with field and internal teams during a critical product launch.

Indianapolis, Indiana Area

Patient Affordability Strategy• Led Diabetes and Oncology Business Unit patient affordability strategy• Owned cross functional and vendor relationships to ensure effective operations to deliver a seamless patient experience• Delivered brand specific financial analyses and performed frequent measurement that played a critical role in making key business decisions• Identified optimization opportunities to improve patient affordability programs to increase patient trial and adherence while lowering patient abandonment

Indianapolis, Indiana Area

Patient Affordability - Data & AnalyticsImproved patient affordability performance analysis for business case development and data-driven decision making. Provided senior leadership weekly performance updates and trend analysis.• Delivered significant savings by creating a new data infrastructure that provided more accurate forecasting and enhanced performance analysis and design.• Developed and launched interactive dashboards to improve program measurement. Led dashboard release plan, training strategy, leadership communication, and post-launch analysis, resulting in 7k views in first year, far surpassing goal of 500 views.• Promoted to Senior Associate after exemplary 2019 review.

Indianapolis, Indiana Area

Integrative Health Account Manager Operations Supported all 90 senior sales managers across the nation. Facilitated onboarding, measured performance, owned incentive structure, and served as liaison between internal and field teams. • Designed tool to track sales targets and customer interactions, reducing data loss by 100% and increasing communication of qualitative and quantitative data to the brand team.

Indianapolis, Indiana Area

As a peer mentor, I advise first-year business students on how to navigate Butler. This can include topics of major selection, interview techniques, professor selection, study abroad, internships, networking, and more. Through service leadership, I aim to guide and support first-year business students as they progress through a pivotal moment in life.

Indianapolis, Indiana Area

• Developed an approach to rank and prioritize a target customer across all therapeutic areas so that the company's resources could be used more effectively, resulting in stronger customer relationships

Indianapolis, Indiana

The Butler Business Consulting Group is a consulting business designed to serve Indiana companies by offering innovative strategies that support profitable growth. Part of Butler University’s Lacy School of Business, our experienced professionals leverage the University’s resources to help solve business challenges. From strategy to marketing, sales, operations, and financial management, our professional team and subject matter experts work alongside clients to build solutions that have immediate and long term results.

Greater Chicago Area

• Evaluated the DCIO retirement industry to identify ways to differentiate the company’s new brand following an acquisition• Improved the video training system for the sales team, ensuring more effective knowledge absorption on various topics• Developed value-add content to improve the abilities of financial advisors, creating a better overall return for investors• Restructured broker database used by the sales team to efficiently and effectively communicate with financial advisors

Butler University

Distinct Ink, formerly known as BU Tattoos, is a student run sales and marketing company that helps its clients promote their organizations with customized temporary tattoos. Each client can personalize its tattoos with any company logo, design, or event name. • Re-branded the company by renaming it to Distinct Ink and created a new slogan "You think it. We ink it."• Managed all sales operations, social media accounts, and promotional ideas • Analyzed key metric conversion rates and implented new sales strategies depending on the results• Sold 71% of the sales sold in Spring 2016 of the business• Generated $3,552 in revenue over a 13 week time period by selling over 12,300 units• Awarded 1st Place prize of $9,000 in Zotec student competition

Butler University

• Developed a student run business that designed and sold Butler University customized 2-in-1 snack and drink containers for on the go• Created a fully functioning marketing strategy, including promotional designs, sales techniques, and vendor relations• Designed and managed the company website using HTML in Adobe Dreamweaver to give the company an online presence• Sold out of inventory within the first three hours of sales with a total revenue of $600

Vernon Hills, Il

• Supervised up to 150 children through engaging games and activities, helping to create a family friendly atmosphere• Operated the front desk, including troubleshooting various computer issues, to promote a welcoming environment

Mba Candidate

Core Credential Of Readiness, Business, Pass With High Honors

CORe (Credential of Readiness) is a 150-hour certificate program on the fundamentals of business from Harvard Business School. CORe is.

Marketing And Finance

Activities and Societies: Butler University Student Foundation President, Alpha Chi Omega Alpha Chi Chapter Vice President of Finance.

Education record