Katie Guild Email & Phone Number

New York, Ny, Us

Amityville, New York, Us

Vista, Ca, Us

Vista, Ca, Us

Paris, Fr

• Drive marketing strategy, significantly increasing brand growth and market share by elevating brand awareness, consumer acquisition, retention, and loyalty for a $152M US Women’s Fragrance House. • Established an incremental second pillar with the launch of Idôle, the #1 Women’s Fragrance launch of 2019, becoming the #2 ranked Women’s Fragrance House, +3 spots. Received the IFF Prestige Fragrance of the Year Award. • Transformed the traditional based brick & mortar business to shift towards an ecommerce first model in response to COVID, moving quickly to keep up with changing industry requirements.• Conceive and implement a comprehensive and innovative $25M media strategy including out-of-the-box digital tactics, maximizing ROI and maintaining the #2 SOV.

Paris, Fr

Paris, Fr

• Developed the 3-year strategic vision for the #3 US mascara brand and $223M makeup business.• Developed innovative omni-marketing strategy across all channels to enhance brand awareness, increase revenue and profitability capitalizing on market leading mascara primer Cils Booster XL. • Conceptualized and developed a new merchandising solution to strategically focus on key pillar products, leveraging the travel size format as an acquisition tool for new customers.

Paris, Fr

• Led the marketing strategy and $4M media execution for the Hairstyling Category.• Developed and executed a competitive go-to-market campaign for Advanced Hairstyle, surpassing industry standards and beating category leaders. Focused on comprehensive promotional optimization, category innovation, and new light-hearted digital content to differentiate the brand.• Conceptualized and produced trend focused digital content and partnerships to drive customer awareness and loyalty.

Paris, Fr

• Hired by company based on in-depth knowledge of the medical industry developed from working with pharmaceutical company and liaising with doctors and specialists. • Drove the marketing strategy and implementation of a 3-year strategic vision for $37M annual shipments for multiple categories: Antioxidant, Correct, Professional, and Gift Sets. • Single-handedly directed the launch of Metacell Renewal B3, including marketing operations, public relations, medical affairs, consumer research and pricing strategy. • Spearheaded the launch of Resveratrol B E, and simultaneously launched a defense plan to protect existing antioxidant business against cannibalization. Helped roll out the strategy globally.

Paris, Fr

New York, New York, Us

• Proven track record finishing in the top 20% of representatives nationally for 6 of 8 years. Two-time recipient of Vice President’s Cabinet Award.

New York, New York, Us

• Competitively selected for an opportunity to generate, train, and implement a communication strategy.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (Bs), Marketing