Katie Guillory Email and Phone Number

I am a seasoned qualitative researcher and strategic thinker with more than 20 years of experience and expertise, running every aspect of my qualitative research business from start to finish in a research cycle. I also love pinch hitting with companies that need an extra brain. What I love most about my moderating work is connecting with consumers to access their thoughts, beliefs, feelings, and behavior - and then translating those conversations into insight and action for clients. I have boundless energy and approach each group/interview with a fresh set of eyes and ears.Industry and segment experience run the gamut, including Medical/Pharmaceutical, Financial, Media, Consumer Packaged Goods, Publishing, B2B, AAA and Casual Game Development, Entertainment, Travel/Hospitality.Experience with a wide range of targets, from teens and stay-at-home moms to C-Levels and small business owners.Experience with a range of methodologies, including focus groups, IDIs, ethnographies, panels, online qualitative research.Specialties: Qualitative Research - focus groups, IDIs, ethnography, shopalongs Brand and Advertising DevelopmentUser Experience ResearchUsability Testing - interactive products, games, websitesExploratory ResearchConsumer InsightsPositioning ResearchProduct DevelopmentI also have a coaching practice that utilizes many of the above skillsets, along with training in NLP coaching and group training in Psychotherapy/Modern Analysis. Mining for insights about YOU is just as exciting (if not more) as mining for insights about brands. I offer a free 30-minute session.Most recently I have started an Insight Group practice. I facilitate sharing circles where you sit with people (in person or online) and reflect, share, and listen. There is no fixing or advice giving. People who participate in Insight Groups have described it as a way to connect with yourself and with others. I would love to talk with anyone who is curious!