Providing organic social media strategy and management to brands under The Kennel Club including Crufts & Petlog as the company undergoes significant repositioning work.

∙ Responsible for planning and managing 360 marketing campaigns across digital, events and out of home advertising.∙ Generating monthly reports, monitoring campaign performance, and identifying opportunities.∙ Spearheading the organic social media strategy, increasing engagement by 185.3% on key platforms from Q1 to Q2 of 2023.∙ Identifying opportunities for content creation across our social media channels and YouTube channel.∙ Working with the digital content manager to create a website strategy.∙ Liaising with the graphic designers to ensure social media content is within brand guidelines.∙ Working with our PR agency to identify opportunities for press engagement.∙ Building a newsletter strategy that reaches our three key audiences: designers, Design Council Experts and ambassadors.

The Stanley Gibbons Group are a global leader in philatelic and numismatic trading. The group consists of Stanley Gibbons and A.H. Baldwin & Sons.∙ Assisting the Marketing Manager in the planning and execution of the digital marketing calendar and wider strategy.∙ Creating high-quality content cross websites and social media in-line with the Stanley Gibbons/A.H Baldwin's tone of voice.∙ Spearheading the social media strategy for the Stanley Gibbons Group, including organic social and working with paid media agencies - increasing A.H Baldwins Instagram followers by 200%. (Instagram, Facebook, Twitter, YouTube)∙ Tripling Instagram engagement organically within my first 3 months and maintaining that growth rate.∙ Implementing a video strategy - growing the Stanley Gibbons YouTube channel to become one of the industry’s leading channels.∙ Managing the email marketing calendar and creating campaigns for the group - increasing e-commerce engagement to over 32% (Open rate and CTR) for both brands.∙ Working with the Baldwin’s team to relaunch their auction house and accompanying website, including video editing, targeted social campaigns and working with the specialist team on press releases.∙ Working with a paid-media agency to launch a third YouTube channel that grows Baldwin’s presence within the area of Militaria (the channel was hosted by Antiques Roadshow presenter Mark Smith).∙ Events assistance - build and breakdown of stand, capturing content for social media.

Athena Care Homes operate six award-winning homes across East Anglia focusing on specialised care with dignity.∙ Launching a new website to showcase the homes with a focus on user journey and lead generation.∙ Creating SEO optimised copy for the website in a sensitive and caring tone of voice.∙ Organising 360 degree virtual tours of each home during Covid-19.∙ Working with all five homes to create new brochures for the Athena group.∙ The introduction of email marketing to the group and growing their subscriber list from scratch.∙ Managing the internal employee community engagement platform.∙ Chairing weekly meetings to provide strategy to care home staff to develop each home’s social media presence and tone of voice.∙ Project management of the rebranding of Athena Care Homes.

Operating since 1840, Angels Costumes are a BAFTA winning costume supplier for major movie and TV productions. The company owns fiveB2C retail websites selling fancy dress to the UK. • Creating and managing the marketing calendar for fancydress.com and joke.co.uk for campaigns across social, web and email.• Responsible for content management, planning and scheduling for all 16 social media channels within the Angels Costumes umbrella.• Creating a UGC organic social media strategy for fancydress.com that maintained a steady growth rate.• Relaunching fancydress.com's Pinterest account to create a hub for fancy dress lovers and costume-enthusiasts that generated over 1.7m monthly views.• Crafting SEO optimised blogs, product descriptions and landing pages.• Designing the graphics for website banners, blogs and social media.• Managing the influencer outreach program and maintaining the influencer catalogue including SophDoesNails & Roxxsaurus.• Managing and planning for each website according to season, e.g. homepage changeovers and working with the dev team to develop user-journey focussed landing pages.• Brief and creation of all email marketing communications in line with the wider marketing calendar.

• Manage product information, keywords, new copy and imagery through the CMS.• Monitor and check the websites across multi-channels (mobile/desktop) to ensure that all content is correctly displaying, up-to-date and relevant at all times.• Liaising with Merchandising and external suppliers to add new products online.• Ensuring that the websites are up to date and relevant based on our calendar.• Update and optimise site content on a day to day basis.• Perfecting all content to ensure the correct tone of voice for each of the sub-brands.• Suggesting ideas and solutions to help improve the customer journey and increase revenue.• Running two of the brand's 12 social media websites.• Organising (and occasionally featuring) photoshoots around key times in our calendar (Halloween, World Book Day, etc.).

During my time at university I had the opportunity to work at Wonderland Magazine as an editorial assistant. Wonderland magazine is an independent art, fashion and culture monthly magazine that entertains, challenges and informs young men and women.• Writing articles for both print and online• Building a database of artists, influencers and designers for the brand• Transcribing interviews• Assisting on photoshoots• Scouting locations• Brainstorming content for social media