Katie Broussard

Katie Broussard Email and Phone Number

Senior Manager of Performance Marketing @ Simpli.fi
Texas, United States
Katie Broussard's Location
Dallas-Fort Worth Metroplex, United States, United States
Katie Broussard's Contact Details

Katie Broussard personal email

n/a
About Katie Broussard

Katie Broussard is a Senior Manager of Performance Marketing at Simpli.fi. She possess expertise in social media marketing, social media, facebook, public relations, wordpress and 51 more skills. She is proficient in Sign Languages. Colleagues describe her as "I worked with Katie at Standing Dog, which was later acquired and became Wpromote. In her role as Client Services and Account Management, Katie always demonstrated a passion for driving client success. She really took the time to immerse herself in various client industries (hospitality, ecomm and more) to best understand objectives that aligned to media and digital deliverables. She has strong communication skills with C-Suite individuals and frequently shared actionable insights relevant to multiple POCs of varying levels. I was also constantly impressed by Katie's ongoing hunger to learn and further her skills, which is a must in a world full of company mergers, new tech, changing compliance laws and AI-based resources. I'd work with Katie again in a heartbeat and any team would be lucky to have her as a part of it.", "Katie was brought on as our first Strategy Department hire. With being the first she jumped in fast to develop a department that would lead to record revenue results through RFP wins. Katie built out the complete strategy team processes from start to finish. Developed our go to market RFP strategy, rate cards, presentations, custom recommendation. Influenced and worked closely with third part vendors from measurement, data and attribution. Implemented tracking and measurement for senior management to increase win rates and understand market demands for innovation. The department grew under her into a management role with a team that she trained and guided. She is the Sales Organization best friend. Understanding customer needs and seller personalities. Katie has an innovative and incredible work ethic that any organization would be lucky to have. I hope to work alongside her again in the future.", and "Katie and I worked closely as she was my Account Manager during our time at Brand Networks. I really appreciated her being so proactive, strategic and consultative with many of my clients and prospects, meanwhile building strong rapport and trust. I'd recommend her to any company who is in search for an employee with similar characteristics and skillsets ."

Katie Broussard's Current Company Details
Simpli.fi

Simpli.Fi

View
Senior Manager of Performance Marketing
Texas, United States
Website:
simpli.fi
Employees:
662
Katie Broussard Work Experience Details
  • Simpli.Fi
    Senior Manager Of Performance Marketing
    Simpli.Fi
    Texas, United States
  • Simpli.Fi
    Customer Strategy And Activation Lead - Growth Marketing
    Simpli.Fi Oct 2023 - Present
    Fort Worth, Texas, Us
  • Simpli.Fi
    Media Planner
    Simpli.Fi May 2023 - Oct 2023
    Fort Worth, Texas, Us
  • Bidtellect
    Director Of Account Strategy
    Bidtellect Mar 2022 - May 2023
    Built the Media Strategy and Planning department at Bidtellect alongside the SVP of Sales, resulting in an increased win rate for the Sales team.Led a team of media planners in creating compelling media plans and RFP’s for an agency and direct clients. My role required coordination and collaboration with sales, account management, delivery, operations, marketing, and finance in order to strategically develop, plan, sell and operationalize campaigns. -Led the pre-sales process, media planning and strategy recommendations. -Managed third-party partner relationships - Create custom proposals, presentations and other sales materials- Assist with development of strategic advertising proposals and answering RFPs- Utilize various databases to research active and potential advertisers to identify opportunities to generate incremental spend
  • Bidtellect
    Senior Account Strategist
    Bidtellect Oct 2021 - Mar 2022
  • Bidtellect
    Sales Strategist
    Bidtellect Aug 2019 - Oct 2021
  • Brand Networks
    Senior Manager, Media Solutions
    Brand Networks May 2018 - Aug 2019
    Rochester, Ny, Us
    As a leading technology partner in the social media and programmatic space, BN builds strategic, cross device media buys to promote efficiency and success for agency partners. - Team lead on Amazon Programmatic media buys; providing feedback to Amazon any they launched this platform, additional education to internal teams, audience strategies and executing successful display, preroll and OTT campaigns - Managed and grew a $4M book of business; responsible for leading incremental growth and cross channel expansion + testing - Strategic planning partner to clients and brands across the central and southeast regions - Project management and planning campaign execution HIGHLIGHTS- Featured campaign in upcoming Amazon published white paper for success on their programmatic platform in the travel vertical - BN vertical expert for travel + programmatic marketing
  • Wpromote
    Account Strategist
    Wpromote Dec 2013 - May 2018
    El Segundo, Ca, Us
    Building strong relationships as a trusted partner while creating successfully crafting campaigns. Responsible for building multi-channel initiatives and leading successful digital efforts to meet the unique business needs of each client. Also developed successful media campaigns that drove sales and grew the online presence of my clients.Company Growth: Client Success Manager (Dec 2015 - July 2017)Client Services Specialist (Oct 2014 - Dec 2015)Social Media Specialist (Dec 2013 - Oct 2014)*Company previously called Standing Dog Interactive. Standing Dog was acquired by Wpromote August 1, 2016.
  • Dallas Cowboys
    Social Media Assistant
    Dallas Cowboys Aug 2015 - May 2016
    Frisco, Texas, Us
    Responsible for managing the social media channels and website maintenance for the Dallas Cowboys Cheerleaders and assisting with pregame coverage and content generation for the Dallas Cowboys channels during the 2015 season. • Content generation and in-game coverage on Twitter, Instagram Facebook for the Dallas Cowboys Cheerleaders• Website updates and photo gallery creation following each game• Fan interaction through in-platform engagement

Katie Broussard Skills

Social Media Marketing Social Media Facebook Public Relations Wordpress Fundraising Seo Marketing Digital Media Event Planning Copy Editing Digital Strategy Social Media Consulting Google Anayltics Reporting And Analysis Project Management Client Relations Google Tag Manager Programmatic Media Buying Client Education Online Advertising Google Analytics Integrated Marketing Media Planning Amazon Media Buying Ad Tech Strategic Planning Marketing Strategy Team Management Management Strategy Advertising Digital Marketing Amazon S3 Customer Relationship Management Client Rapport Customer Retention Data Driven Marketing Presentation Skills Media Strategy Sports Media Relations Newsletters Social Networking Social Media Measurement Blogging Powerpoint Drupal Facebook Marketing Display Advertising E Commerce Competitive Analysis Account Management Analytical Skills Program Development

Katie Broussard Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Digital Communication And Media/Multimedia

Frequently Asked Questions about Katie Broussard

What company does Katie Broussard work for?

Katie Broussard works for Simpli.fi

What is Katie Broussard's role at the current company?

Katie Broussard's current role is Senior Manager of Performance Marketing.

What is Katie Broussard's email address?

Katie Broussard's email address is ka****@****ngs.com

What schools did Katie Broussard attend?

Katie Broussard attended The University Of Texas At Austin.

What skills is Katie Broussard known for?

Katie Broussard has skills like Social Media Marketing, Social Media, Facebook, Public Relations, Wordpress, Fundraising, Seo, Marketing, Digital Media, Event Planning, Copy Editing, Digital Strategy.

Who are Katie Broussard's colleagues?

Katie Broussard's colleagues are Taylor Hayes, Joshua Luna, Nils Olsen, Kirsten Cooper Kirkconnell, Taylor Vanhaecke, Emily Schuette, Lauren Williamson Jerome.

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