Katie Hegarty Email & Phone Number

Washington, District Of Columbia, United States

• Lead a team of strategists to deliver high-quality, data-driven, full-service digital programs for a select group of clients• Clients include Maxwell Frost, Mary Peltola, Voters of Tomorrow• Establish – and coach team to push the boundaries of – best practices across clients and the industry• Leverage GA’s world-class database to supercharge client list growth and targeting• Oversee data analysis and KPI tracking to guide creative innovation• Optimize systems, processes, and trackers to streamline success

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

• Managed, coached, and facilitated the growth of junior copywriters, guiding them to apply their unique creativity to a strong foundation of best practices • Crafted digital campaigns from concept to completion, writing email, advertising, website, direct-to-camera, and social media copy • Clients included Warnock for Georgia, Gates Foundation, Oxfam America, DSCC, GirlTrek, three 2020 presidential campaigns (incl. consulting on Biden)• Analyzed and tracked KPIs to set testing proposals and strategic plans• Navigated content strategy conversations with clients possessing a wide range of familiarity with digital, fundraising, and copywriting • Innovated, with client team, content strategy behind new tactic that has since become industry practice • Raised more than $90 million over email alone

Washington D.C. Metro Area

Washington D.C. Metro Area

• Developed email and petition messages across issue areas for email list of over 250,000• Wrote custom content for NWLC channels as well as coalition partners and Hill champions• Managed live digital communications coverage of policy briefings, report and white paperreleases, SCOTUS decisions, rallies, etc.• Coordinated NWLC's blog presence, working with staff writers on content and format• Independently managed social media, growing Facebook audience by 59% and Twitter by51% over two-year tenure• Hired, supervised, and managed the work and growth of three seasonal interns

Washington D.C. Metro Area

• Coordinated daily and long-term strategy for social media communities of 120,000 combined followers • Grew Facebook community by 30% and Twitter community by 23% in first year• Liaised with both internal and external partners to ensure greatest possible audience engagement and message saturation• Original content featured in New York Times roundup of 2015 State of the Union digital coverage and Mic.com feature [links below].

Washington D.C. Metro Area

• Community manager for award-nominated "This Is Personal" campaign• Managed Facebook community of over 320,000 fans• Tracked, analyzed, and reported on metrics for social media, email, and web, including innovation of a new reporting structure• Used Adobe Dreamweaver/HTML and Convio to format and send email blasts to over 195,000 subscribers • Provided support for fellow Online Team staff, including posting blogs through Drupal

Washington, Dc

• Communications Fellow June-August, promoted to Senior Communications Fellow August-September• Researched, wrote, and published weekly online news brief, MsRepresentation, with email and website readership of over 300,000• Developed and grew social media presence (Facebook, Twitter) including live-tweeting and weekly hashtag campaigns - grew Twitter following by 14% and Facebook by 5% in three months• Partnered with sister organization Name It. Change It. to write timely blog posts about media sexism. • Crafted written communications for national fundraising events, political summits, and other campaigns • Produced and updated website content using Convio Luminate CMS, often working in HTML • Engaged in graphic design, including website banners, fundraising materials, and campaign manual, using the Adobe Creative Suite

• Spearheaded two-year sex education campaign, beginning with campus-wide survey and culminating in a two-part short film series, engaging nearly 2,000 individuals • Created campus-wide programming pertaining to current events in LGBT culture such as Don't Ask Don't Tell• Dialogued with university administration to facilitate improvement of LGBT-inclusive policies and facilities such as gender-neutral bathrooms and sexual assault awareness• Managed student resource files, greeted visitors, and performed other administrative duties within the office

Contributed opinion pieces on social justice issues, controversial events, and campus debate. October 2010, September 2012, December 2012

• Envisioned, planned, and implemented multiple programming events for over 300 families at Family Week, week-long national event held in Provincetown, MA• Coordinated fundraising efforts with local and national businesses to support Family Equality Council events• Produced original written and multimedia content for website, including brand new Book Nook feature• After internship, stayed on to help select books for Book Nook suggestion lists, reading and evaluating best fit for FEC partner families

• Devised and implemented age-appropriate lesson plans for campers ages 3-12• Inspired creative participation in daily lessons, as well as end-of-session camp-wide performance• Collaborated with fellow counselors to support camper morale and growth

• Partnered with one child ten hours per week to foster literary, social, and cognitive development in preparation for kindergarten• Supported individual work of fellow CMs through work with partner children• Engaged and encouraged other preschool children in larger classroom six hours per week• Prepared extensions to weekly lesson plans and attended regular training events

Bachelor Of Arts (B.A.), Child Development And Women'S Studies

Activities and Societies: Honos Civicus Society; Team Q - LGBT speakers and education bureau; Queer Straight Alliance; VOX: Voices.

Education record

Sexual assault & domestic violence crisis advocate certificate, earned after 35-hour training at Tufts University

Education record

Certification of French language ability for non-native speakers

Education record

Activities and Societies: Managing editor and contributor to Impulse Literary Magazine (2005-2009), manager of varsity and JV volleyball.

Education record

Two-day graphic design training covering Adobe Photoshop and Illustrator