Katie Moon Email and Phone Number

The leader in artificial intelligence solutions that reduce losses in Auto and Mortgage Lending. I was responsible for project management, lead generation, content and account-based marketing. > Built content marketing strategy to drive lead generation and nurturing; grew audience and awareness with social media and email campaigns; event logistics and management.> Established go-to-market strategy for product suite; produced sales enablement resources. > Q1 Results Average 3.5 campaign activations delivered per week, including 20 email campaigns (24k sends, 2.8k opens, 19% click rate), 41 LinkedIn posts (496k impressions), 8 blog posts (1,980 views). Added 151 LinkedIn followers (8% growth to 1,420 followers), 1,115 new contacts to email database. Produced e-book that generated 59 of 132 MQLs.

I provide project-based marketing and operations consulting, either as a resource for clients’ marketing teams or as the sole operator of their marketing program. Clients include Informa Markets and the International Roofing Expo.

When the top implementer of Oracle Commerce Cloud wanted to hire their first marketing employee, they reached out to me to fill this foundational position. As the marketing team grew, I took the lead in developing a new branch of the marketing strategy to target specific companies with custom messaging to match their industry, digital maturity, and buyer journey.> Developed content marketing strategy and marketing plan. Executed 1:1 and 1:few targeted campaigns; personally developed all campaign content, assets, and digital advertising.

> Build content strategy that drives lead generation and thought leadership > Perform lead nurturing through permission marketing techniques > Leverage social media accounts to grow campaign awareness and audience> Develop and execute a go-to-market messaging strategy for product suite> Collaborate with cross-functional teams to plan and execute go to market strategy for product suite> Manage cross-departmental team for disseminating product launch messaging> Coordinate logistics and materials for all sales trade show attendance and customer education events

> Develop and manage strategic market plans for exhibitors, attendees, target audiences and show partners> Maintain and grow barter relationships with industry leaders and media> Key projects include: Show Website, Online Registration, Registration Brochure, and Show Program> PSP 2015 Show Results = 11,556 (exceeded previous year attendance and current year goal)> Software tools utilized: Pardot, IBM TM1, iD, GoAdmin, GoCMS, CompuSystemsPool | Spa | Patio Expowww.poolspapatio.com

My role included Project Management, Demand Generation Specialist, and the responsibilities of the Marketing Manager. > Develop buyer personas and market information and outline buying process > Build content strategy that drives demand and thought leadership > Develop market education with a content inventory, map, and strategy that creates thought leadership> Identify and secure online and print advertising opportunities > Perform lead nurturing through permission marketing techniques > Leverage social media accounts to grow campaign awareness and audience> Develop and execute a go-to-market messaging strategy for product suite> Leverage tradeshows and technology seminars for brand recognition, speaking engagements, and leads> Produce Sales Enablement resources and training to those resources> Launch webinar format and content to the Faith Market in March 2015 Results: 839 MQLs, 89 SALs, 67 Sales Opportunities, $437k Pipeline> Software tools utilized: Salesforce, Eloqua, Unbounce, On24, Smartsheet, Basecamp

Activities include recruiting the volunteer leadership and supporting volunteer committees to carry out all aspects of the event, including live and silent auctions, sponsor solicitation, table sales, logistics and event promotion.> Developed an annual working plan with dollar and volunteer recruitment goals, budget, and timelines> Recruited and managed volunteer committees (Live Auction and Chef Committees)> Developed profiles on top businesses or volunteers with a documented plan to secure their involvement> Developed plans and implemented events to achieve assigned financial and market penetration goals> Secured 12 chef sponsorships > Provided direction and support for the Cotes du Coeur Wine Society and Young at Heart> Collaborated with other departments of the Dallas Division, including Heart Walk and Go Red for Women

Communications Producer Project Manager and Managing Editor for all organization-wide campaigns and eventsThis role allowed me to provide overall direction and editorial approval for projects involving a combination of graphic design, print, web, social media, and mass media elements. Working with the staffs of several departments in multiple office locations, my primary role was to be the ‘glue guy’ that unified the project and teams from development through execution. Managing Editor Project Manager and Editor for Senior Writer and Writing Staff Working directly with the writing staff from the genesis of a project allowed me to provide guidelines and guardrails for the team that resulted in efficient and effective project completion within tight deadlines. Communications: > Develop and execute marketing strategies for national conference with 2,500+ attendees> Develop and coordinate direct mail campaigns, targeting up to 250,000 homes> Use social media and grassroots campaigns for promoting organization-wide events> Create donor development correspondence and call-to-action letters for radio and television programsEvent Coordination:> Developed overall theme and experience for annual leadership conference with 2500+ attendees> Produced all resources, products, and giveaways associated with general and breakout sessions