Katie Thornton Email & Phone Number

Remote

Strategic Leadership – Direct 23-person team supporting over 100K real estate agents nationwide, delivering innovative personal branding assets (websites, brochures, logos, etc.) that align with agents' business goalsFinancial Management – Oversee P&L for Design Concierge, including financial forecasting, billing processes and ROI analysis for marketing initiativesBusiness Growth – Spearheaded Design Concierge expansion by launching streamlined service model and introducing new product offerings, including AI-enhanced solutions for social media and video, driving service adoption and client satisfactionOperational Efficiency – Achieved 20% productivity increase by refining workflows, optimizing service delivery and integrating cutting-edge tools, including AI-based design solutionsClient Experience Optimization – Developed and implemented SLA framework, improving operational efficiency and establishing consistent client experience; drove post-purchase satisfaction survey initiatives, achieving 75 NPS score and 0.1% SLA error rateLuxury Marketing Leadership – Led Coldwell Banker Realty’s luxury marketing program, developing high-impact campaigns for multi-million-dollar properties; increased VIP agent engagement by 75% with 34% YOY increase in agent participation

Sarasota, Florida, United States

Budget Oversight – Directed multi-million-dollar advertising budget, optimizing media spend by negotiating contracts and reducing publication costs by 90%.Efficiency & Innovation – Launched internal ad production process, eliminating need for external partners and saving significant operational costs.Integrated Marketing Campaigns – Developed targeted campaigns for key market segments, including luxury, first-time buyers and Spanish-speaking consumers, contributing to brand growth and market penetration.Operational Innovations – Implemented a digital signature system for media contracts, streamlining operations and improving efficiency across the business.Team Leadership – Managed national team responsible for media planning, advertising operations and financial processing, ensuring alignment with organizational goals.

Sarasota, Florida, United States

Led multiple marketing teams, improved campaign outcomes through data analysis andstreamlined billing processes.

Sarasota, Florida, United States

Spearheaded strategic variety of marketing projects, implemented a new project management system and led creative sessions for brand initiatives.

Sarasota, Florida Area

Enhanced project delivery by ensuring clarity in creative direction, working closely with stakeholders to meet objectives.

Sarasota, Florida Area

Managed project timelines, ensuring on-time delivery of key marketing materials.

Sarasota, Florida Area

Provided operational support for marketing events, procurement of materials and project coordination.

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Business And Marketing Management