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In my current role at UPS, I have the unique opportunity to drive accelerated growth while maintaining the integrity of a 116-year-old brand. I lead strategy for a $3B business unit launched in 2019 to revolutionize the way the organization goes to market to serve SMBs. My team leads initiatives from ideation to execution, leading cross-functional product and process innovations that meet changing market and customer needs and allow UPS to grow in a fast-moving, digital-first market.I leverage my 15+ years of experience spanning both start-ups and Fortune 50 companies in the eCommerce, logistics, and SaaS spaces to drive tangible results. Prior to joining UPS, I worked in cross-functional roles with multiple fast-paced startup companies including a company in Shanghai, China. Outside of work, I am passionate about helping girls and women reach their leadership goals through my work with Girl Talk Inc. and Onboard.Results matter, so here are some of mine, made possible only due to the incredible teams I have had the opportunity to lead, learn from, and work alongside:⇨ Driving $200M+ revenue growth through development of a strategic eCommerce partnership⇨ Increasing revenue more than $100M with a global product expansion⇨ Increasing market share by 25% in just 18 months⇨ Launching a streamlined customer support process that reduced customer support cases by 30%
Vayklife
View- Website:
- vayklife.com
- Employees:
- 58
- Company email:
- sef@ups.com
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Vice President Of Revenue StrategyVayklifeAtlanta, Ga, Us
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Director Of Strategy & Special ProjectsUps Dec 2021 - PresentAtlanta, Ga, UsI am focused on driving the strategic growth of the UPS Digital Access Program. In an effort to develop targeted solutions that meet the rapidly changing market, I drive initiatives that allow us to stay ahead of our competition, the market, and industry disruptors. I work to gain C-level buy-in that allows my business unit to move at the speed of a startup, making us known for being nimble, forward-thinking, and able to jump in and move the needle quickly. -
Senior Manager, Partnership StrategyUps Dec 2019 - Dec 2021Atlanta, Ga, UsIn this role, I developed a first-of-its-kind partnership with Shopify as part of the new Digital Access Program, developing a strong foundation for digital platform partnerships to come. My team launched an end-to-end customer support process and platform specifically for partners, while creating joint-partnership marketing opportunities to help both UPS and our partners grow.Achievements included:⇨ Realizing more than 200% YoY revenue growth, which significantly outpaced our goal.⇨ Laying the groundwork for program expansion, which included refining our GTM strategy and building out the post-sale process and capabilities⇨ As a result of these and other efforts, we successfully transitioned our relationship with eCommerce partners from a customer relationship to a broad strategic partner with significant growth potential.
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Manager, Marketing OperationsUps Feb 2019 - Dec 2019Atlanta, Ga, UsIn this role, I served on a Chief of Staff Team for our Chief Marketing Officer (CMO). I collected data-driven insights to support informed decision making across our organization and supported the CMO on projects such as creating curated strategic messages and presentations for our Board of Directors and Executive Leadership Team. Achievements included:⇨ By aligning customer and marketing research with competitive intelligence and analytics, I supported efforts to create UPS’s response to movements in the market with the Digital Access Program. This program allows small to medium businesses to manage their shipping in places where they are already choosing to manage their business, including eCommerce platforms like Shopify and Marketplaces like TikTok.
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Manager, Global Customer InsightsUps Oct 2018 - Feb 2019Atlanta, Ga, UsLed initial strategy development for international CX enhancement. Developed roadmap and process for execution.
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Senior Analyst For International Product MarketingUps Jul 2016 - Oct 2018Atlanta, Ga, UsThis international role afforded me an opportunity to lead two high-visibility projects. One on digital experience enhancement and a second on global product expansion. Achievements included:⇨ Managing the development of a simplified digital experience for small business customers in Europe. Our efforts included customer journey mapping to define pain points and opportunities for delight and leading efforts with our digital agency to test out new user experiences and coordinating regional pilots.⇨ In managing the global expansion of our Express product portfolio, I analyzed data to determine where expansion should take place. I then sought buy in from regional teams and led the media and digital campaigns to promote our expansion. This generated more than $100M in revenue and led to new competitive advantages for UPS.
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Mba Brand Management InternThe Dannon Company May 2015 - Jul 2015Paris, Fr -
Growth ManagerLifebooker Llc Feb 2011 - Jun 2014Brooklyn, Ny, UsI started with Lifebooker – a cloud-based tech platform for professionals in the beauty, health, and fitness verticals – in a sales role when there were just 20 employees. As we grew to 100+ employees, I took on roles in sales enablement, market expansion, marketing, and product. Achievements included:⇨ Leading the launch into a new market. This included managing the sales and support teams, acquiring our first accounts, and driving daily emails to 20,000 members while leveraging A/B testing and optimization. -
Marketing ManagerOctagon Marketing Feb 2010 - Dec 2010CnTo support foreign small-to-medium businesses that wanted to increase their local brand awareness, I built and executed marketing campaigns and events. -
International EditorMarket Partners International Sep 2008 - Oct 2009I researched and published monthly articles on international publishing trends.
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Editorial InternRolling Stone 2008 - 2008New York, Ny, Us -
Advertising And Marketing InternInterview Magazine 2007 - 2007Us
Katie Hull Skills
Katie Hull Education Details
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New York UniversityJournalism And History -
Emory University - Goizueta Business SchoolMaster Of Business Administration (Mba)
Frequently Asked Questions about Katie Hull
What company does Katie Hull work for?
Katie Hull works for Vayklife
What is Katie Hull's role at the current company?
Katie Hull's current role is Vice President of Revenue Strategy.
What is Katie Hull's email address?
Katie Hull's email address is ka****@****ail.com
What is Katie Hull's direct phone number?
Katie Hull's direct phone number is +181375*****
What schools did Katie Hull attend?
Katie Hull attended New York University, Emory University - Goizueta Business School.
What are some of Katie Hull's interests?
Katie Hull has interest in Human Rights, Education.
What skills is Katie Hull known for?
Katie Hull has skills like Marketing Strategy, Marketing, Social Media, Sales, Management, Business Development, Leadership, Strategy, Market Research, Email Marketing, Sales Management, Strategic Planning.
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