As a visionary design leader with 18+ years of experience, I specialize in creating transformative, human-centered products and experiences. My career spans research, physical experiences, visual identity, service design, and UX, giving me a holistic approach to design—from crafting strategic visions to implementing intricate details. I am passionate about building empowered, dynamic teams that drive meaningful change and create products that deeply resonate with users.At Sonos, I founded and lead the Creative Direction team, defining the vision, strategy, and design systems for seamless, multi-platform user experiences. My work focuses on new product exploration and UX strategy, blending software, hardware, and physical experiences to deliver premium, innovative solutions to millions of users.Before Sonos, I was a Design Director at frog design, where I led multidisciplinary teams to bring new products, brands, and experiences to life for Fortune 100 companies and NGOs. From concept to launch, my work spanned industries like hospitality, consumer electronics, retail, healthcare, social impact, and entertainment. I thrive in early-stage innovation, turning ambiguous challenges into actionable frameworks and aligning stakeholders around compelling, user-centered visions.My specialties include human-centered design methodologies, design management, research, storytelling, consensus building, and workshop facilitation. Beyond delivering results, I focus on fostering inclusive and happy teams that value empathy, open communication, and curiosity.Beyond work, my life reflects my deep connection to creativity and the natural world. I grew up in an environment that encouraged reflection, experimentation, and adventure—attributes that still define me today. I build furniture, canoe wild rivers, grow native plants, and paint, finding inspiration in these pursuits to stay grounded in a remote and digital world.With a passion for innovation and a career defined by empowering teams and crafting exceptional user experiences, I remain committed to creating products and environments that inspire, connect, and elevate the human experience.
Listed skills include Interaction Design, Contextual Inquiry, Information Architecture, Persona, and 46 others.