Katie Taylor Email & Phone Number

Grand Rapids, Mi, Us

Grand Rapids, Michigan, United States

Grand Rapids, Michigan, United States

• Planned, created, and implemented global social media strategy for Simrad Yachting across 145K followers on LinkedIn, Facebook, Instagram, and YouTube.• Spearheaded social content strategy and curated a shared calendar, resulting in 12K new followers and increased page and profile reach by 41% within 7 months' time across platforms. • Developed social guidelines, implemented content development process, set brand social goals and KPI's, and managed a global budget for paid social media posts.• Collaborated regularly with Brand Manager to bridge together social strategy with brand strategy, ensuring marketing initiatives were aligned with organization goals. • Liaised and managed cross-collaboration posts amongst key partners, ambassadors, boat builders and Brunswick Boat Group Partners to push new products, showcase new builds, and tell Simrad Yachting integration story. Content ranged from videos, blog shares, imagery, stories and announcements.

Grand Rapids, Michigan, United States

• Planned, executed and managed 20+ tradeshow events between the months of August – November, as well as coordinated all marketing materials, partnering with vendors on graphics and displays, and completed show registrations and coordinated logistics.• Accountable for ASG’s social media activation, including collaborative strategy development, planning, and implementation across key social media channels.• Managed the development of ASG's PowerPoint template that would be utilized through the entire organization as well at the communication strategy.• Managed the new product development launch process within the aftermarket channel by developing ad campaigns, new product brochures, feature videos, sell sheets, and training materials. • Supported aftermarket channels (Retail & Distribution) to help drive opportunities by sending customer communications, developing and managing annual line review playbooks, securing marketing agreements and ad placements. • Managed the catalog development for 10 brand catalogs in 2022, ensuring strategies were aligned, new products are added, branding elements were incorporated, and catalogs were available for show season.

Grand Rapids, Michigan, United States

• Responsible for planning, executing and managing 20+ tradeshow events each year, as well as coordinating all marketing materials, partnering with vendors on graphics and displays, and completing show registrations and coordinating logistics.• Organized 10 virtual tradeshows for our largest distributor, which contributed to a total show sales increase of 47% and the event receiving the ‘Best Virtual Trade Show Eventeer Award’ for its Marine & RV Virtual Dealer Trade Show. • Managed the new product development launch process within the aftermarket channel by developing ad campaigns, new product brochures, feature videos, sell sheets, and training materials. • Liaise for our E-Commerce platforms: Amazon and Walmart. Shipped product samples for photography, worked with copywriters on product features and benefits, provided new product set-up sheets, performed optimizations to our product listings and submitted necessary cases with listing issues. • Supported aftermarket channels (Retail & Distribution) to help drive opportunities by sending customer communications, developing and managing annual line review playbooks, securing marketing agreements and ad placements. • Successfully managed the catalog development for Attwood and Garelick catalogs in 2020 and 2021, ensuring strategies were aligned, branding elements were incorporated, and catalogs met print deadline.

Greater Grand Rapids, Michigan Area

Nexstar Media/NBC Affiliate Digital Account Executive• Reliable subject matter expert in digital media strategy and best practices, helping customers maximize ROI of campaigns through continual analysis of performance, response-rates and results. • Responsible for prospecting customers and pitching custom solutions, growing current relationships by being their full-service provider with support, strategic solutions, customization and flexibility. • Provided creative and innovative solutions to clients across the state of Michigan to identify marketing solutions by utilizing industry trends, market data research, and digital product knowledge.

Greater Grand Rapids, Michigan Area

• Assisted 13 Account Executives on daily multi-media tasks such as: trafficking creative ads and television commercials, designing creative elements, entering orders into Wide Orbit, and producing designing client proposals.• Prepared daily, weekly, monthly, and yearly reports using various programs (such as Google Double Click for Publishers, Omniture, and Wide Orbit) to monitor campaign progress and pacing, check inventory, and design performance reports. Developed over 90 performance reports a month to show clients their campaign results and noted optimizations if applicable. • Collaborated with Account Executives on advertising campaigns and multi-media solutions that would best drive business and meet their companies needs and goals. Campaigns ranged from television commercials, email, display ads, video, social, retargeting ads, and SEM/SEO.

Grand Valley State University

GrandPR is Grand Valley's student-ran PR firm that is committed to providing public relations for clients, in order to help achieve their objectives.• Managed a team of 5 Account Associates by delegating tasks, assigning projects, and sending weekly emails.• Client- ArtPrize 2014: Assisted in PR Pitch Regional, National, and International Artists' Media Outlets.

Greater Grand Rapids, Michigan Area

• Client- Humane Society of West Michigan: Assisted in coming up with a Marketing Plan for their 100k Challenge and designed two different events that would be used for fundraising as well as creating awareness.• Client- Art Prize 2013- Provided Public Relations assistance by live tweeting events such as Top 10, Speaker Series, Art Prize Shortlist and Artist Run MI all of which played an integral role in reaching over 15,000 followers. Performed media tracking and monitored Art Prize news coverage on social media.

Muskegon, Michigan

• Sales Associate dedicated to maintaining the company’s image by showing leadership, hard work, and customer loyalty.• Awarded Associate of the Quarter in August 2011 for teamwork, cooperation, communication, and customer service.• Captain of Inventory Prep from December 2012 to January 2013. As a captain my duties included: managing a group of 10 employees, assigned daily tasks, communicated regularly with Managers, logged progress on tracking sheets, and met deadlines.

Muskegon, Michigan

• Muskegon Lakeshore Chamber of Commerce event located in Downtown Muskegon.• My duties entailed researching, drafting and finalizing letters for street performers and volunteers, assisting in marketing/flyer promotions, and maintaining LAF’s Facebook page, all of which played a role in reaching over 2,000 people. Kept track of media clippings as well as monitored LAF news coverage.

Bachelor'S Degree, B.S. Advertising And Public Relations & Minor In Hospitality Tourism Management

Activities and Societies: GV PRSSA- Fundraising Committee GrandPR- Account Executive Ad Club- Member Services/Recruitment Executive Board.

High School Diploma, 2011

Activities and Societies: Student Senate, Yearbook Staff, Link Crew, Student Leadership