Katie Johnson Email & Phone Number

Denver, CO, US

Brand advocate and global steward of Hyatt’s independent lifestyle brands (The Unbound Collection by Hyatt, Destination by Hyatt, JdV by Hyatt). Forward-thinking marketing strategies and brand development solutions that drive awareness, revenue and consumer loyalty.

• Oversee the branding and marketing for Independent Collections, specifically Destination Hotels & Residences, Joie de Vivre, and The Unbound Collection by Hyatt.
• Steward the master brand to ensure alignment, adoption and relevancy across portfolio.
• Provide the framework for the master brand’s marketable story and stay experience across all touch points, covering the guest journey from awareness and booking to stay and loyalty.
• Protect the integrity of the brand across the collection and increase awareness and value for the brand to attract new owners, new guests and employees who become brand stewards.
• Build, promote and execute master brand co-op funded marketing programs, signature experiences and promotions.
• Direct consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with property leader, as well as external business partners, enabling strong, collaborative working.

Denver, Colorado

Englewood, Colorado

• Oversee the branding and marketing for Destination Hotels and Alila Hotels, as well as our chain hotels.
• Steward the master brand to ensure alignment, adoption and relevancy across portfolio.
• Provide the framework for the master brand’s marketable story and stay experience across all touch points, covering the guest journey from awareness and booking to stay and loyalty.
• Protect the integrity of the brand across the collection and increase awareness and value for the brand to attract new owners, new guests and employees who become brand stewards.
• Build, promote and execute master brand co-op funded marketing programs, signature experiences and promotions.
• Direct consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with property leader, as well as external business partners, enabling strong, collaborative working.

• Provide strategic marketing and creative support for five brands in the Two Road's portfolio: Destination Hotels, Thompson Hotels, Joie De Vivre, Tommie and Alila.
• Drive closed-loop marketing activities including strategic and promotional planning, partner marketing and execution.
• Lead high performing, experienced property marketing leaders to successfully deliver revenue objectives across multiple communication channels and customer audiences.
• Support market share gains and the achievement of topline revenue goals annually for rooms, beverage, food, spa, golf and merchandise.
• Manage online and offline marketing initiatives with a heavy focus on CRM, digital and direct marketing.
• Oversee new property transitions and assist in task force support.

Vail, Colorado

- Provide creative direction to support achievement of revenue goals and objectives in multiple operating departments including rooms, group, leisure, fitness center, spa, food & beverage, weddings, and catering.- Provide strategic marketing and creative support for multiple hotels within the Destination portfolio. - Develop seasonal marketing campaigns..

Bethesda, Maryland

- Responsible for managing the E-marketing programs for a portfolio of Hotel clients.- Provided consultation to grow online business through use of e-marketing services. - Delivered marketing reports and analytics and interpreted results of marketing programs.- Coordinated support with experts as needed (Website Creative, SEO, PPC, Media).- Developed and.

- Managed integrated marketing plan from strategic planning to tactical deployment.- Directed a multi-faceted marketing program for all revenue-generating channels.- Created and managed the leisure Customer Engagement Platform.- Created community programs such as the "Trash to Trees” eco-friendly holiday competition.- Managed online marketing promotions.

- Managed corporate marketing budget to help fund key sales and marketing programs.- Assisted the Director of Marketing with collateral requests. - Completed company reports and organized weekly performance data.- Assisted the Director of Web Marketing with updating the company website.- Supported new business development, including managing transitional.

Communications With A Ba Minor

Education record