Brand advocate and global steward of Hyatt’s independent lifestyle brands (The Unbound Collection by Hyatt, Destination by Hyatt, JdV by Hyatt). Forward-thinking marketing strategies and brand development solutions that drive awareness, revenue and consumer loyalty.

Oversee the branding and marketing for Independent Collections, specifically Destination Hotels & Residences, Joie de Vivre, and The Unbound Collection by Hyatt. • Steward the master brand to ensure alignment, adoption and relevancy across portfolio. • Provide the framework for the master brand’s marketable story and stay experience across all touch points, covering the guest journey from awareness and booking to stay and loyalty. • Protect the integrity of the brand across the collection and increase awareness and value for the brand to attract new owners, new guests and employees who become brand stewards.• Build, promote and execute master brand co-op funded marketing programs, signature experiences and promotions. • Direct consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with property leader, as well as external business partners, enabling strong, collaborative working relationships.• Drive cross-functional collaboration across all marketing disciplines (i.e. CRM, digital, public relations, social media, etc.) and various home office departments. • Lead high performing property marketing leaders to successfully deliver property marketing and revenue objectives across multiple communication channels and customer audiences.• Ensure proper presentation, messaging and delivery of the master brand and property brand position, marketing, promotions, and awareness as well as brand standards and on-property compliance.• Oversee new property transitions and create integrated marketing launch plans, creating awareness and initiatives that reflect the property’s unique experiences and brand pillars.

Oversee the branding and marketing for Destination Hotels and Alila Hotels, as well as our chain hotels. • Steward the master brand to ensure alignment, adoption and relevancy across portfolio. • Provide the framework for the master brand’s marketable story and stay experience across all touch points, covering the guest journey from awareness and booking to stay and loyalty. • Protect the integrity of the brand across the collection and increase awareness and value for the brand to attract new owners, new guests and employees who become brand stewards.• Build, promote and execute master brand co-op funded marketing programs, signature experiences and promotions. • Direct consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with property leader, as well as external business partners, enabling strong, collaborative working relationships.• Drive cross-functional collaboration across all marketing disciplines (i.e. CRM, digital, public relations, social media, etc.) and various home office departments. • Lead high performing property marketing leaders to successfully deliver property marketing and revenue objectives across multiple communication channels and customer audiences.• Ensure proper presentation, messaging and delivery of the master brand and property brand position, marketing, promotions, and awareness as well as brand standards and on-property compliance.• Oversee new property transitions and create integrated marketing launch plans, creating awareness and initiatives that reflect the property’s unique experiences and brand pillars.

• Provide strategic marketing and creative support for five brands in the Two Road's portfolio: Destination Hotels, Thompson Hotels, Joie De Vivre, Tommie and Alila. • Drive closed-loop marketing activities including strategic and promotional planning, partner marketing and execution.• Lead high performing, experienced property marketing leaders to successfully deliver revenue objectives across multiple communication channels and customer audiences.• Support market share gains and the achievement of topline revenue goals annually for rooms, beverage, food, spa, golf and merchandise.• Manage online and offline marketing initiatives with a heavy focus on CRM, digital and direct marketing. • Oversee new property transitions and assist in task force support. • Develop digital marketing strategies and tactics that increase revenues targeting new customers and returning guests through search engine marketing (SEM), email communications, online advertising, display media, mobile and social networking. • Identify areas of opportunity to cross-leverage and promote properties with similar target markets and audiences while optimizing reach through portfolio collections (Luxury Collection, Mountain Collection, Conference Centers, etc.).

- Provide creative direction to support achievement of revenue goals and objectives in multiple operating departments including rooms, group, leisure, fitness center, spa, food & beverage, weddings, and catering.- Provide strategic marketing and creative support for multiple hotels within the Destination portfolio. - Develop seasonal marketing campaigns.- Responsible for re-defining brand and positioning within the marketplace - Manage brand integrity with all internal/external marketing communications. - Build strategic partnerships with key business influencers to leverage marketing spend and reach targeted demographics.- Guide and direct multiple creative agencies and other external vendor partners.- Direct media plan execution, including creative, production, placement, online listings and content, tracking and overall coordination of effective, results-oriented media programs. - Leverage customer data for CRM program. - Oversee customer loyalty program to build customer acquisition and retention.- Manage social media, social networking strategic platforms and reputation management.- Manage integrated SoLoMo (social local mobile) marketing plan to maximize investment. - Exploit publicity and promotional opportunities with destination events and resort milestones.- Manage hotel’s website performance, including SEOP, SEA, online positioning, functionality, relevance and return on investment.

- Responsible for managing the E-marketing programs for a portfolio of Hotel clients.- Provided consultation to grow online business through use of e-marketing services. - Delivered marketing reports and analytics and interpreted results of marketing programs.- Coordinated support with experts as needed (Website Creative, SEO, PPC, Media).- Developed and presented E-business plan and managed annual planning process.- Maintained and updated marketing plans and budgets for a portfolio of clients.- Executed e-marketing campaigns utilizing Email/CRM tools.- Maintained Website utilizing Content Management Tools.

- Managed integrated marketing plan from strategic planning to tactical deployment.- Directed a multi-faceted marketing program for all revenue-generating channels.- Created and managed the leisure Customer Engagement Platform.- Created community programs such as the "Trash to Trees” eco-friendly holiday competition.- Managed online marketing promotions, SEO/SEA strategies, branding campaigns, and marketing, including direct mail, email marketing, and incentive programs.- Interacted with all agencies to ensure creative, promotional programs, web enhancements, and marketing communications aligned with the hotel’s overall key strategies.- Collaborated with teams to create micro-sites and targeted email campaigns. - Managed data capture initiative for future marketing purposes. - Manage the hotel’s concerted social media strategy, including reputation management.- Work closely with the Director of Revenue to ensure rate integrity and revenue optimization.

- Managed corporate marketing budget to help fund key sales and marketing programs.- Assisted the Director of Marketing with collateral requests. - Completed company reports and organized weekly performance data.- Assisted the Director of Web Marketing with updating the company website.- Supported new business development, including managing transitional marketing budgets, directing third party providers and helping implement transitional marketing initiatives. - Responsible for invoicing, monthly recaps, checkbook reconciliations and forecast analysis. - Worked closely with the National Sales organization to coordinate more than 25 tradeshows, 15 client events and five corporate sponsorships.