• Develop and oversee earned, owned and paid, global digital marketing strategy and creative execution across the lifecycle of multiple concurrent film campaigns• Executive lead with all internal cross-functional teams (creative, research, publicity, media) on partnerships for multidisciplinary initiatives and collaborations• Lead strategic partnerships with external agencies and platform partners in the development of digital custom content, VR/AR/AI, game integration, experiential & promotions • Digital creative and strategic lead for campaign presentations to C-suite leadership, filmmakers and talent to communicate digital campaign strategy and KPIs• Manage and lead creative and editorial strategy for all Universal Pictures brand social channels (Meta, X, YouTube, TikTok) • Oversee and manage global digital marketing and publicity team, develop staff and make recommendations for departmental developmentCampaign Work: Global: Argylle, The Super Mario Bros. Movie, Renfield, Bros, Sing 2, Ambulance, Easter Sunday, OLD; International: BOND: No Time To Die, Cryano, Licorice Pizza, House of Gucci, Till, Women Talking, RespectCampaign Highlights: "Sing 2" Think LA Awards - Winner Best Entertainment Campaign“Sing 2” #Sing2Gether TikTok competition raised $250K for non-profit Education Through Music and garnered 1.6 million submissions and over 7.8 Billion views Nominated for two Clio awards - “OLD” digital and publicity campaign Won Bronze Clio Award for Experiential Activation - "Ambulance"

Built and co-led creative marketing team, establishing team culture and approach to achieving creative excellence at scaleDeveloped creative strategy and directed 360 campaigns for multiple titles concurrently from long lead in-production to campaign launch and post launch Launched creative campaigns for over 25+ shows across all consumer touch points on the Quibi App and off-platformLed campaign presentations with internal leadership as well as external showrunners and talent to communicate campaign initiatives and goals Worked closely with talent and showrunners to secure participation in campaign activationsDirected multiple external agencies in the development of trailers/AV/keyart/digital custom content, interactive and AR, and high-impact activations, experiences & promotionsCreative lead on custom campaign shoots including large scale bespoke marketing shoots to on set pull-away gallery shoots Established efficient/tech-driven workstreams and processes across creative marketing, marketing ops and brand teamsPartnered with team members in content, growth marketing, operations, media, research, publicity, legal, finance and partnerships to successfully launch show campaignsCollaborated with Product Design & Product Engineering to create and define the visual design systems on the Quibi AppCreated scalable systems and templates for design and delivery of all title level artwork to Quibi CMS

Led and executed best-in-class creative content and strategy for over 50 Netflix Originals Series from inception through delivery on the Netflix AppEstablished the overarching creative strategy for titles on app, interpreting on app behavioral insights to align with content and storytellingCreated and delivered premium AV and artwork across all touch points of the user experience optimized through personalization and testingSupervised multiple external agencies in the development of trailers/AV/keyart/digital content for the Netflix AppPartnered closely with the strategic and social team members in marketing, content, product UX/UI, consumer research, legal, and other teams to create and manage multiple concurrent campaignsDeveloped and led new approaches to product creative campaigns and developed efficient and scalable processes across the growing PCS team (Product Creative Strategy team grew from 9 to 65 people over my tenure) Managed and led custom campaign shoots in partnership with agencies and the production teamsLed and developed experimental content within product canvases, such as custom AV shoots with talent speaking directly to the viewer in premium placements within the Netflix App (Title Examples: YOU, Sex Education, Bonding)

Founding executive member of direct-to-consumer digital entertainment studio (backed by Otter Media) released and sold 4 titles within the first year of operation across multiple OTT platforms including Vimeo On-Demand, iTunes, Amazon, Netflix, Google Play, Fullscreen. Executive lead on marketing operations, business strategy, new market opportunities and strategic partnerships. Directed social and digital strategies for all marketing initiatives around film releases culminating in multiple top 5 iTunes Chart Movie releases and 6-figure distribution deals. Negotiated strategic partnerships with top digital talent to drive movie downloads: Connor Franta & Heardwell presenting partner for Gayby Baby; Skate Maloley music licensing and music video for The ChosenResults: Drove Gayby Baby from non-existent US and UK presence to #3 and #2 on iTunes documentary charts with an extremely limited budgetElliott Morgan Comedy Special: increased YouTube audience retention from 45% to 75% in 2 months; optimized paid media campaign driving 5X increase in CTR; Influencer gift box campaign drove 4.73M impressions and increased sales by 347%The Chosen hit #1 on iTunes Horror Charts during second window release

Executive lead on all product development under Beachboy’s Flagship P90X fitness brand - 5MM copies sold to date.Led product development lifecycle from inception to completion with responsibilities including writing product and collateral copy, directing photo shoots, programming and managing consumer test groups, initiating focus group research, developing web initiatives and email marketing campaigns, and creating social media strategies.Created product concept and framework for “21 Day Fix” - Awarded “Top Ten Workout DVDs” of 2015 by Fitness MagazineManaged budgets up to $5MM for product development, infomercials, programming, and promos.Restructured protocol for product testing resulting in 90% increase in participant retention.Executive produced and directed infomercials & fitness programs for P90X2, P90X3, P90X for Xbox and P90 - P90 was Awarded “Top Ten Workout DVDs” of 2015 by Fitness Magazine.Chaired strategic partnership with Microsoft’s Xbox Fitness; produced and directed “P90X for Xbox”.Defined strategic vision and directed cross-functional teams (development, production, post-production, creative, marketing, operations, digital media and social) to ensure successful, timely, and on-budget brand launches and broadcast show rollouts.Achievement: Launched first ever influencer driven test group for P90 with live social integration and affiliate marketing program

Co-founded ECHO 43 studios, a boutique creative marketing agency specializing in entertainment, CPG and lifestyle. We produced key art and branded content for campaigns across TV, online video, social media and experientialServices included creative and strategic development, video direction, production, post-production, and distribution.Clients included: BLT & Associates, 20th Century Fox, Sundance Institute, HMC Architects, WME, Polaroid, Univision, and StyleHaul, Inc.

Develop long-form and short-form infomercials from script to broadcast, specializing in direct response shows with accelerated delivery timelines.Supervised and managed show delivery; directed all post-production, including editorial, VFX, VO, ADR, audio mix, online and mastering for broadcast.Shows included LifeLock, Direct Buy, Cancer Treatment Centers of America, Ouidad, Qualcomm, Oasis Legal and VersaCut.

Collaborated on offer and marketing strategies for direct response; organized and managed studio, lifestyle/field, b-roll and testimonial productions for Murad’s Acne Complex, Environmental Shield and Resurgence.Supervised production and post production, including managing in-house production staff and freelance writers, directors, videographers and editors; negotiated contracts and rates with vendors and talent.

DIRECTOR OF CREATIVE DEVELOPMENT (July 2008-July 2009)Created long form and short form brand and marketing strategies for direct response products; oversaw development and design of product collateral; wrote and directed supplemental videos; developed scripts and oversaw production.RESEARCH DEVELOPMENT MANAGER (July 2007-July 2008)Refined new and current products and show collateral through extensive research and development; improved content, design and usability of product websites; managed product focus groups; traveled to Hong Kong and Xiamen, China to collaborate with product engineers.

Produced photo shoots in-studio and on location for clients; cast talent and hired production staff, including photo assistants, stylists, stylists assistants, production assistants, drivers and caterers

High Hat is a multi-faceted production company focused on custom branded content, narrative short films and photography. Project highlights include:WIREIMAGE, Photographer (2005-2007)Covered national festivals and events including Sundance Film Festival, SXSW and the EMMYs.STAR INC, Event and Interactive Media Producer (2006)Produced “Battle of the Bands” event at Hard Rock Café Beverly Hills, including directing and editing event DVD (sponsors included Gibson Guitars, Radio Disney, IZZE Beverages, and the John Lennon Songwriting Contest); redesigned “RockSTAR” brand; designed and developed a new interactive website, AD posters, promotional video, 30 second spots and program packageMICROSOCIETY, Producer and Videographer (2004)Filmed school events and created promotional materials for internal and external distribution; produced mini-documentary on several Microsociety schools across the US