Katie Irvine Email & Phone Number

Aliquippa, Pennsylvania, United States

Aliquippa, Pa

Administrate the creation and publishing of relevant, original, high-quality content.Identify and improve organizational development aspects that would improve content.Create a regular publishing schedule.Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.Promote content through social advertising.Responsible for brand awareness and development.Contributor to visual design and web development strategies.Analyze metrics and social marketing reports to help identify areas for improvement.Monitor, listen and respond to users.Develop and expand community and influencer outreach.

Cabot, Pa

Responsible for the external marketing of The Carousel Horse (carouselhorsetack.com).Led initiatives, including the Brand Ambassador Program, the Sponsorship and Fundraising Program, in-store, online and social promotions.Managed all social platforms, including Facebook, Twitter, YouTube, Pinterest and Instagram. Organically grew following of local and national customers by more than 1000 in the last two years, with social as a top referrer to the website.Designed and managed all social ad campaigns, doubling socially-driven website traffic from 2014 to 2015. Managed social calendar and strategies for all platforms.Developed messaging and designed eblasts to customers and prospective customers, locally and nationally.Responsible for content creation, including blogs, press releases, signage and in-store features.Produced photo shoots with brand ambassadors, highlighting products to be used in social and website promotions.

Pittsburgh, Pa

**Formerly AlliedBarton Security ServicesDeveloped and reviewed internal and external communications, including feature stories, blogs, announcements, press releases and presentations utilizing the voice of the company.Responsible for content creation across various platforms, internally and externally.Initiated industry-leading webinar program, and continued to manage and produce each broadcast. Program is a top lead-generating source, and has exceeded all goals year-over- year. In 2015, the program brought more than 800 new names for the inside sales team.Initiated and managed daily corporate social media on leading social channels, including Facebook, Twitter, YouTube, LinkedIn and Google+, and acted as the liaison for our social monitoring company. Organically grown following, increased by more than 1000 followers annually.Experience developing and managing social ad campaigns, and developing social content calendars/strategy.Socially managed and responded to crisis situations or employee issues, working closely with legal departments or local management.Led various communications and marketing projects and action plans for company initiatives, working closely with senior leaders and executives.Utilized various multi-media skills.

Develop internal and external communicationsCo-spearheaded AlliedBarton’s Security Webinar programWriter: press releases, feature stories, security tips, case studiesProofreading and editing of all AlliedBarton communication devicesBegan AlliedBarton’s social media pages, growing our followings on a number of sites

Pittsburgh, Pa

Contracted, freelance writer: developed press releases, feature stories, marketing ideas for equine companiesPublic relations for Road to the Horse 2008American Horse Publications Member

Evening sports writer, covering local sports and writing briefs for the following day’s paper

Lexington, Kentucky Area

Press Releases, feature stories, editor of newsletterAdvertising relations, public relations assistant during Festival 2007Photography, layout and design

Journalism/Public Relations Emphasis

English Equestrian Studies