Katie (Kirchner) Falette Email & Phone Number

San Marcos, Ca, Us

Carlsbad, California, United States

-Instruct Lagree classes at Elevate Training studios around San Diego-Educate clients on the Lagree method and Megaformer-Improve physical form during Lagree routines via verbal, visual and tactile hands-on adjustments-Write challenging, effective Lagree routines focused on minimizing transitions between exercises and reaching the maximum point of effective muscle simulation-Check clients in, sell memberships and retail, ensure studio remains a professional, clean spaces for clients to work out in

-Responsible for SEO performance of the Houzz Pro software product across all sites and geos-Identify areas of opportunity, then work with content, brand, engineering, research, email and paid marketing teams to implement SEO improvements-Strategize and lead implementation of high funnel content strategies involving multiple media types and audience research-Identify opportunities to capture low funnel traffic, including writing and implementing content, interviewing product and sales team members and monitoring competitor strategies-Identify opportunities to conduct SEO A/B tests to improve conversion KPIs-Educate, advocate, monitor and report on SEO KPIs for various stakeholders and teams

San Diego, California, United States

-Manage a portfolio of 11 clients. Oversee $1.1 million in revenue, including complex, cross-divisional enterprise accounts.-Use cross-channel datasets to solve business challenges, scenario plan and assist with expectation setting.-Ensure client satisfaction by monitoring performance to goals, keeping abreast of industry or organizational changes and bringing new perspective to strategy.-Continue to manage 2 client projects as Account Manager to keep strategic and tactical skills fresh and to be able to better identify opportunities for division-wide process improvement.-Keep a pulse on project profitability to understand how my portfolio impacts Seer’s bottom line.-Conduct quarterly check-ins with client teams to ensure project progress is meeting and surpassing expectations.-Review all presentation materials and deliverables for clients in my portfolio to ensure work meets high standards for quality and to provide consistency of service.-Aid in staffing decisions to leverage team member strengths/expertise for clients’ benefit.-Oversee a team of 6 Associates and Account Managers from onboarding, training, to ongoing mentorship and professional development.-Lead quarterly performance reviews and goal setting with team members.-Create process improvements, obtain approvals from stakeholders and assist with team-wide rollouts.

San Diego, California

-Lead SEO campaigns for various companies targeting both B2B and B2C audiences in industries ranging from SaaS, eCommerce, nonprofit, insurance and more. -Worked with clients as an extension of their team to truly understand their business challenges before jumping into strategy development.-Mentored peers to provide additional support to Extended Leadership and to help peers develop their skills to progress in their careers.-Encouraged peer and division development and collaboration by sharing findings from advanced SEO research.-Interviewed prospective team members for the Associate and Account Manager positions.-Led contract renewal discussions and strategic presentations to align project work with client needs. Continually re-assessed project scopes to pivot strategy when needed.

San Diego, California

Developed innovative SEO strategies informed by cross-channel insights via tactics such as:-Utilized data visualization tools to merge data sets from PPC and SEO to identify strategies rooted in paid conversions-Lead weekly client calls in addition to strategic meetings with multiple client or Seer teams to ensure findings from all channels are being leveraged to help reach client goals-Set and reset goals for each individual initiative and project to ensure accurate representation of expected impact, then tie impact to revenue (where possible)-Assisted with project management of a complex closed-loop attribution project alongside Seer's analytics team-Provided recommendations for restructuring site hierarchy based on findings from audience research-Acted as a mentor to 4 SEO supports to ensure an accurate understanding of the future of search, and encourage managing up when applicable-Continued to act as a resource for audience research in the San Diego office-Attended digital marketing conferences to understand how the field is changing, and bring new strategies back to the team all while assisting with internal recruiting efforts

San Diego, Ca

Formulated SEO strategies to reach client goals via tactics such as:-Defining KPIs and working with clients to understand historical seasonality and ensure goals were realistic-Created and executed year-long and quarterly project plans to ensure adequate time for execution-Delegated tasks and mentored two direct supports-Both conducted and oversaw tactics such as on-page optimizations, competitive analyses, and other major deliverables-Led audience research strategies including audience interviews and moderated user testing while also acting as a resource for audience research in the San Diego office-Assisted with https migrations and preparation for a large site redesign-Led weekly and one-off client calls to ensure clients were aligned with strategy and informed on progress to goals-Pitched creative assets based on research available (audience research and external data)-Worked directly with client's internal teams (development, content, social, PPC, analytics) to ensure cross-channel collaboration was encouraged and leveraged constantly-Attended a number of digital marketing conferences to bring new ideas back to the team and act as a recruiting mechanism for the company

Greater San Diego Area

Executed SEO strategies to reach client goals via tactics such as:-On-page optimization (performed keyword research, created enticing meta data, conducted thorough content audits or outlines, completed internal linking audits)-Interviewed target audience members to understand pain points and create a strategic content roadmap, then executed roadmaps through completion -Provided technical SEO recommendations to ensure sound website foundation for both users and search engines-Conducted competitive analyses which included an investigation of holistic digital strategies outside of just SEO-Projected impact from strategies in order to relate optimizations to potential revenue-Conducted in-store visit to inform on-site and off-site recommendations for clients-Pitched creative assets informed by audience pain points identified via social, online forums and audience research-Created blog posts for Seer Interactive to increase awareness for the agency, 1 of which was featured in the Moz Top 10

Encinitas, Ca

Wrote and edited content with a goal of evoking an emotional response within consumers, and providing them with a unique value that will help solve their problems.

Del Mar, California

• Promoted from Online Writer to Social Media Coordinator to Digital Marketing Specialist in six months• Increased website traffic from social media by 97%, and overall website traffic by 53% in six months• Developed and implemented social media strategies for P.S. Platinum, and 13 real estate agents• Developed and implemented a strategic on-page SEO process• Created and pitched campaigns; wrote and edited content, created video trailers, and determined visual needs• Liaised between cross-functional internal teams to ensure the timely and successful delivery of marketing solutions• Determined, monitored and analyzed key performance indicators• Determined creative, defined targeting, implemented and monitored paid Facebook ads• Interviewed members of the community, and researched local and current events to create engaging content• Assumed a lead role in the implementation, transfer of content and re-optimization of a new website

• Employee of the Month August/September 2015• Earned responsibilities outside of typical aide duties such as leading clinic improvement initiatives and print marketing projects• Schedule appointments, document rehabilitation sessions while demonstrating, cuing, and encouraging patients

Westlake, Ca

• Created content for clients in numerous different industries to increase online presence and brand engagement• Created and implemented a strategic SEO process• Collaborated with Account Managers to capture clients’ voice and culture• Researched content topics comprehensively in order to maintain accuracy • Edited content and blog posts• Communicated efficiently with writers and account managers when working from across the country

Master Of Science (M.S.), Athletic Training/Trainer

Activities and Societies: Athletic Training Student AssociationAssumed a lead role in fulfilling the athletic training needs.

Bachelor Of Science (B.S.), Kinesiology And Exercise Science

Activities and Societies: SCIAC Co-Champion Track & Field Team, Exercise Science ClubEmphasis in Human Performance.

Exercise Science

Studied Exercise Science abroad during the Fall 2011 semester.