Katie (Kirchner) Falette Email & Phone Number

San Marcos, CA, US

Carlsbad, California, United States

-Instruct Lagree classes at Elevate Training studios around San Diego-Educate clients on the Lagree method and Megaformer-Improve physical form during Lagree routines via verbal, visual and tactile hands-on adjustments-Write challenging, effective Lagree routines focused on minimizing transitions between exercises and reaching the maximum point of.

-Responsible for SEO performance of the Houzz Pro software product across all sites and geos-Identify areas of opportunity, then work with content, brand, engineering, research, email and paid marketing teams to implement SEO improvements-Strategize and lead implementation of high funnel content strategies involving multiple media types and audience.

San Diego, California, United States

-Manage a portfolio of 11 clients. Oversee $1.1 million in revenue, including complex, cross-divisional enterprise accounts.-Use cross-channel datasets to solve business challenges, scenario plan and assist with expectation setting.-Ensure client satisfaction by monitoring performance to goals, keeping abreast of industry or organizational changes and.

San Diego, California

-Lead SEO campaigns for various companies targeting both B2B and B2C audiences in industries ranging from SaaS, eCommerce, nonprofit, insurance and more. -Worked with clients as an extension of their team to truly understand their business challenges before jumping into strategy development.-Mentored peers to provide additional support to Extended.

San Diego, California

Developed innovative SEO strategies informed by cross-channel insights via tactics such as:-Utilized data visualization tools to merge data sets from PPC and SEO to identify strategies rooted in paid conversions-Lead weekly client calls in addition to strategic meetings with multiple client or Seer teams to ensure findings from all channels are being.

San Diego, CA

Formulated SEO strategies to reach client goals via tactics such as:-Defining KPIs and working with clients to understand historical seasonality and ensure goals were realistic-Created and executed year-long and quarterly project plans to ensure adequate time for execution-Delegated tasks and mentored two direct supports-Both conducted and oversaw tactics.

Greater San Diego Area

Executed SEO strategies to reach client goals via tactics such as:-On-page optimization (performed keyword research, created enticing meta data, conducted thorough content audits or outlines, completed internal linking audits)-Interviewed target audience members to understand pain points and create a strategic content roadmap, then executed roadmaps.

Encinitas, CA

Wrote and edited content with a goal of evoking an emotional response within consumers, and providing them with a unique value that will help solve their problems.

Del Mar, California

• Promoted from Online Writer to Social Media Coordinator to Digital Marketing Specialist in six months
• Increased website traffic from social media by 97%, and overall website traffic by 53% in six months
• Developed and implemented social media strategies for P.S. Platinum, and 13 real estate agents
• Developed and implemented a strategic on-page SEO process
• Created and pitched campaigns; wrote and edited content, created video trailers, and determined visual needs
• Liaised between cross-functional internal teams to ensure the timely and successful delivery of marketing solutions

• Employee of the Month August/September 2015
• Earned responsibilities outside of typical aide duties such as leading clinic improvement initiatives and print marketing projects
• Schedule appointments, document rehabilitation sessions while demonstrating, cuing, and encouraging patients

Westlake, CA

• Created content for clients in numerous different industries to increase online presence and brand engagement
• Created and implemented a strategic SEO process
• Collaborated with Account Managers to capture clients’ voice and culture
• Researched content topics comprehensively in order to maintain accuracy
• Edited content and blog posts
• Communicated efficiently with writers and account managers when working from across the country

Master Of Science (M.S.), Athletic Training/Trainer

Activities and Societies: Athletic Training Student AssociationAssumed a lead role in fulfilling the athletic training needs of the.

Bachelor Of Science (B.S.), Kinesiology And Exercise Science

Activities and Societies: SCIAC Co-Champion Track & Field Team, Exercise Science ClubEmphasis in Human Performance.

Exercise Science

Studied Exercise Science abroad during the Fall 2011 semester.