Katie Knapp Email & Phone Number

Boston, Massachusetts, United States

Clients: Meet Boston, Blue Cross Blue Shield of Massachusetts, and Ameresco

• Oversee large scale projects from end to end, including major website redesigns, branding, earned media strategy, photoshoots, SEO, paid campaigns and digital content strategy• Lead key client relationships for Massport, Liberty Mutual, Zipcar, Foley Hoag, Valero, among others• Craft compelling presentations for existing and prospective clients, owning deck strategy to ensure a cohesive story is told throughout• Responsible for increasing longevity of accounts by developing strong client relationships and identifying opportunities for new projects and revenue streams• Develop strong, consultative relationships across all levels of the organization to plan, strategize, identify opportunities, address problems, and implement effective solutions• Present in new business pitches with executive leadership team• Run client workshops with C-Level executives to identify strategic opportunities

• Lead digital strategy and nurture new and existing client relationships in diverse industries • Oversee large scale projects from end to end, including major website redesigns, branding, earned media strategy, SEO, paid campaigns and digital content strategy• Present in new business pitches & RFP process with executive leadership team, including creation of statements of work• Proven ability to handle a robust workload, including both team and individually-led projects, in a fast-paced environment with demanding clients• Develop strong, consultative relationships across all levels of the organization to plan, strategize, identify opportunities, address problems, and implement effective solutions • Run client workshops with C-Level executives to identify strategic opportunities

• Managed day to day responsibility and accountability for client projects including deliverables, timeline, and budgets for large-scale website projects and ongoing digital marketing campaigns• Responsible for increasing longevity of Managed Service accounts by providing individualized customer service and developing relationships with account holders• Oversaw internal and external teams on an ongoing basis throughout life of projects• Facilitated project milestones across Project Initiation, Discovery, User Experience, Design, and Development phases • Addressed problems in proactive and knowledgeable manner to maintainand enhance client satisfaction • Identified up-sell opportunities and draft needed statements of work• Primary lead for quality testing and QA process ensuring client satisfaction• Point of contact for clients and internal team throughout all project phases• Managed weekly status meetings, scrums, sprint planning, and monthly reporting meetings for individual clients• Resource planning manager for individual projects• Delivered weekly budget reports• Managed project schedules to ensure timelines are accurate and deliverables are met• Prepared client budgets by reviewing all client billing and managing monthly invoices

• Collaborated with Account Directors to consult with clients on large-scale interactive projects and ongoing digital marketing campaigns• Provided individualized customer service and developing relationships with account holders• Served as a point of contact to clients, coordinating client requests with internal team members.• Participated in the testing process, reviewing project deliverables and ensuring work quality standards are achieved• Measured, assessed and reported on websites from a usability, analytics, and functional perspective• Participated in weekly meetings to review project status and resource planning• Updated project schedules and resource plans within agency project management and time reporting tool

Springfield, Massachusetts

• Served as digital marketing liaison in the university's in-house agency• Maintained and published content for the university website and other digital properties • Generated content for a consumer-focused, marketing driven institutional presence• Analyzed website traffic and provide data-driven feedback with web content editors • Trained and assisted content management system users around campus on web editing practices• Created and implemented social media marketing plans for the university on various platforms• Executed social media paid advertising campaigns and interacted with social media followers

Wilbraham, Ma

• Provided superior customer service in a fast paced retail environment• Assisted with marketing campaigns by generating creative ideas

Springfield, Massachusetts Area

• Captured photos of student activities for social media, university advertising, and promotional materials• Supported office staff with a variety of administrative activities

East Longmeadow, Massachusetts

• Customized website content and optimized search engine results to meet client needs• Managed social media accounts for over ten unique clients• Collaborated with Account Managers to create advertising campaigns

Wilbraham, Massachusetts

• Interacted with customers to provide a positive experience • Processed transactions and took payment in exchange for items sold

Springfield, Massachusetts Area

• Planned charity events • Assisted with public relations activities for the development team

Master Of Business Administration (M.B.A.), 3.98

Bachelor’S Degree, Marketing Communications/Advertising, Summa Cum Laude, 3.81

Activities and Societies: Alpha Lambda Delta Honor Society, Mortar Board Honor Society, Class Council, Marketing Association, Math Center.

Education record

Activities and Societies: National Honor Society, Varsity Cheerleading, Student Council, Peer Mentoring