Katie Knapp Email & Phone Number

Boston, Massachusetts, United States

Clients: Meet Boston, Blue Cross Blue Shield of Massachusetts, and Ameresco

• Oversee large scale projects from end to end, including major website redesigns, branding, earned media strategy, photoshoots, SEO, paid campaigns and digital content strategy
• Lead key client relationships for Massport, Liberty Mutual, Zipcar, Foley Hoag, Valero, among others
• Craft compelling presentations for existing and prospective clients, owning deck strategy to ensure a cohesive story is told throughout
• Responsible for increasing longevity of accounts by developing strong client relationships and identifying opportunities for new projects and revenue streams
• Develop strong, consultative relationships across all levels of the organization to plan, strategize, identify opportunities, address problems, and implement effective solutions
• Present in new business pitches with executive leadership team

• Lead digital strategy and nurture new and existing client relationships in diverse industries
• Oversee large scale projects from end to end, including major website redesigns, branding, earned media strategy, SEO, paid campaigns and digital content strategy
• Present in new business pitches & RFP process with executive leadership team, including creation of statements of work
• Proven ability to handle a robust workload, including both team and individually-led projects, in a fast-paced environment with demanding clients
• Develop strong, consultative relationships across all levels of the organization to plan, strategize, identify opportunities, address problems, and implement effective solutions
• Run client workshops with C-Level executives to identify strategic opportunities

• Managed day to day responsibility and accountability for client projects including deliverables, timeline, and budgets for large-scale website projects and ongoing digital marketing campaigns
• Responsible for increasing longevity of Managed Service accounts by providing individualized customer service and developing relationships with account holders
• Oversaw internal and external teams on an ongoing basis throughout life of projects
• Facilitated project milestones across Project Initiation, Discovery, User Experience, Design, and Development phases
• Addressed problems in proactive and knowledgeable manner to maintainand enhance client satisfaction
• Identified up-sell opportunities and draft needed statements of work

• Collaborated with Account Directors to consult with clients on large-scale interactive projects and ongoing digital marketing campaigns
• Provided individualized customer service and developing relationships with account holders
• Served as a point of contact to clients, coordinating client requests with internal team members.
• Participated in the testing process, reviewing project deliverables and ensuring work quality standards are achieved
• Measured, assessed and reported on websites from a usability, analytics, and functional perspective
• Participated in weekly meetings to review project status and resource planning

Springfield, Massachusetts

• Served as digital marketing liaison in the university's in-house agency
• Maintained and published content for the university website and other digital properties
• Generated content for a consumer-focused, marketing driven institutional presence
• Analyzed website traffic and provide data-driven feedback with web content editors
• Trained and assisted content management system users around campus on web editing practices
• Created and implemented social media marketing plans for the university on various platforms

Wilbraham, MA

• Provided superior customer service in a fast paced retail environment
• Assisted with marketing campaigns by generating creative ideas

Springfield, Massachusetts Area

• Captured photos of student activities for social media, university advertising, and promotional materials
• Supported office staff with a variety of administrative activities

East Longmeadow, Massachusetts

• Customized website content and optimized search engine results to meet client needs
• Managed social media accounts for over ten unique clients
• Collaborated with Account Managers to create advertising campaigns

Wilbraham, Massachusetts

• Interacted with customers to provide a positive experience
• Processed transactions and took payment in exchange for items sold

Springfield, Massachusetts Area

• Planned charity events
• Assisted with public relations activities for the development team

Master Of Business Administration (M.B.A.), 3.98

Bachelor’S Degree, Marketing Communications/Advertising, Summa Cum Laude, 3.81

Activities and Societies: Alpha Lambda Delta Honor Society, Mortar Board Honor Society, Class Council, Marketing Association, Math Center.

Education record

Activities and Societies: National Honor Society, Varsity Cheerleading, Student Council, Peer Mentoring