Katie Knopp Malfara, Mba Email & Phone Number

Canada

Lead the development and execution of comprehensive marketing strategies for both B2B and B2C audiences. My responsibilities encompass creating and optimizing online experiences, managing social media, crafting compelling email outreach campaigns, developing robust content strategies, and enhancing branding efforts. I oversee the production of sales.

Managed a team of 80 digital experts, including back-end developers, engineers, UX designers, web publishers, communications specialists, and project managers. Led efforts to enhance customer experience and journey on bell.ca consumer and small business e-commerce websites across all lines of business. This included, but was not limited to, product.

Toronto, Ontario, Canada

As a key member of the marketing communications team, I spearheaded the development and execution of comprehensive digital marketing strategies and e-commerce initiatives for consumer and small business mobility websites. By prioritizing user experience and optimizing the customer journey, I successfully managed daily operations and major capital projects.

Toronto, Canada Area

As Marketing Director for JUICE and a part of the senior leadership team, I was responsible for developing the entire B2B marketing strategy and execution for both agency and brand direct clients. I established the go to market strategy for all new product launches along with developing new branding and communications strategy. Since we were a lean team, I.

Toronto, Canada Area

As Director of Operations I joined the team to manage the day to day operations of both the Toronto and Montreal offices. I oversaw the account coordinators, managers and specialists on project deliverables and client management. I was also responsible for business development with current clients and helped grow YoY revenue. Lastly, managed the.

As a member of the brand partnerships team, I managed partnership agreement for local Toronto TV properties. I Worked closely with sales team on business development and presentations, while also working with the production team on product integration and content development.

Toronto

As a direct marketing specialist I executed multiple direct marketing programs (print and digital) from creative development through to production for Bell Mobility B2C and B2B prospects and customers. I worked with various stakeholders to ensure validity and consistency of all communications. I also managed the development of all the post mortem and.

Master Of Business Administration (M.B.A.)

Bcomm, Marketing

Activities and Societies: Case Competition Program - Marketing (Jeux du Commerce 2009) - Marketing Strategy (Happening Marketing 2009).

Esc, Marketing