Katie Tompkins Email & Phone Number

Santa Barbara, Ca, Us

Us

Manage production of all digital marketing and merchandising strategy for luxury brand as well as eCommerce websiteDirect strategy for digital storytelling including seasonal campaigns and promotions to enhance the online customer experience; coordinate copywriting, graphic design, and content creation to produce campaignsProject manage digital rebrand and launch of new website (eCommerce and B2B); collaborate with UX/UI, solutions architect and web development teams to execute; manage related budgets and relationships with third party vendorsProduce KPI reports to determine areas for optimization; test and adjust existing digital content or campaigns as needed to improve retention marketing efforts, product discovery and ROIUtilize reports and analytics to inform digital marketing roadmap, content calendar, and online store merchandising strategies while working towards full omnichannel adoptionCollaborate with internal IT teams to coordinate digital marketing and website efforts with CRM and ERP to ensure data consistenciesManage small team of website and digital marketing specialists and coordinatorsOrchestrate the production of email campaigns, social media campaigns, digital advertising, interactive landing pages, microsites and other digital destinations to drive clients through customer journey, focusing on discovery, evaluation through path-to-purchase and retention/loyalty

Us

Orchestrated and managed marketing campaigns and sales promotions from ideation, campaign creation and execution, to progress checks and ROI reportsRegularly developed and executed digital campaign strategies for company’s social media platforms (Instagram, Twitter, Facebook, LinkedIn, and Pinterest) and monitored posting as well as social metrics reporting; ran advertising campaigns on social platform and tracked resultsManaged digital corporate email marketing communicationsDesigned and executed internal and external corporate communications as well as highly targeted sales specialist email campaigns based on audience segments and interests; provided training to sales team to develop, test, and track targeted digital client outreach and created reports on resultsWrote copy for various marketing materials including websites, press releases, editorial submissions, catalogs, invitations, microsites and more; managed and produced digital blog contentAssisted in in researching, recording, collecting, and creating material for strategy review presentations for company executive teamCollaborated with CRM software developer to analyze client database, creating segments for targeted client communications; assisted with the development of an API to support client database on email marketing platformPlanned, coordinated and tracked all aspects of our large-scale annual holiday client gifting as well as additional gifting throughout the yearCoordinated and assisted frequently with event planning from catering to photography to florals; traveled globally as needed to provide on-site support and event managementRegularly analyzed industry representation of brand identity and competitors’ digital to inform digital content management plans as well as long-term marketing strategy

Santa Barbara, Ca, Us

CopywritingComposed insightful copy that fully embodied Curvature’s brand voice. Worked creatively writing copy for website, marketing campaigns, marketing collateral, executive blogs, sales tools, sales emails, advertisements, and social media. Wrote copy for a variety of settings, and prioritized a large number of projects efficiently to make sure all goals were met. Edited and proofread internal and external-facing content for various teams both within and outside of marketing.Worked closely with graphic & web designers, project managers, marketing director, and public relations to ensure all copy was consistent with messaging across all departments.Social MediaResponsible for the execution of strategic social media initiatives including creating marketing campaigns, created and supervised social media accounts, and integrated media into the overall business strategy.Created and implemented a social media strategy as well as integrated social strategy into Curvature’s larger marketing vision. My social media strategy included: content development, creation and editing of content, and online reputation management

As a nanny/caregiver, I was responsible for the daily care of three children under the age of 11. I picked up the children from school and managed the transportation for all after-school sports and activities.

Bachelor Of Arts (B.A.), English Language And Literature, Minor In Professional Editing

French Language And Literature