Working as an editor for a couple of publications within the Black & White Zebra portfolio, Katie leads the audience-building strategy for The CTO Club and The QA Lead, developing and actioning a robust content plan of best-in-class stories—primarily focused on the topics related to building, leading, and scaling tech teams in the SaaS industry—that are insightful, delightfully original, and hyper-relevant. Katie is a talented and seasoned senior editor passionate about making excellent content and building exciting and impactful brands that help people win at work! "I am providing technical audiences with expert insights and stories. I bring a keen editorial eye and a passion for connecting technical communities to help people succeed at work. In my current role, I'm nurturing and growing a diverse community of technical experts and writers, actively seeking new contributors for The CTO Club and The QA Lead. You can reach me at katie at bwz dot com."

As the Senior Editor at Black & White Zebra, Katie leads the audience building strategy for The CTO Club and The QA Lead, building and actioning a robust content plan of best-in-class stories—primarily focused on the topics related to building, leading, and scaling tech teams in the SaaS industry—that are insightful, delightfully original, and hyper relevant. Katie is a talented and seasoned senior editor passionate about making excellent content and building exciting and impactful brands that help people win at work!

Freelance writing, copyediting, and helping with various content strategy needs. Ping me with questions: katieleesanders at gmail dot com.

The Enterprisers Project, supported by Red Hat, is a community and online publication helping CIOs solve problems and drive business value. In this role, I help to:-Drive brand awareness and connect to top funnel conversion points – Generated 8-figure opportunity value to Red Hat over 12 months-Nurture and grow a community of contributors – Build rapport with high-profile CIOs, book authors, PR reps, IT leaders, etc.-Lead monthly networking meetings with industry consultants -Ensure articles meet top-notch editorial standards-Assist in creating and implementing user-friendly and SEO-driven content guidelines-Establish and implement workflows to streamline editing processes-Provide concise and constructive editorial feedback to writers to improve article and story writing-Conduct research and collaborate with subject matter experts to develop accurate content-Social media management

As a Senior Content Director at Blast PR, I apply integrated marketing communications strategies for clients and have helped establish an exceptional content creation department. Day-to-day tasks include:-Managing a team of professional journalists and freelance writers, brainstorming content topics and strategy for client such as MightyHive, dataxu (acquired by Roku), Amobee, etc. -Leading calls with c-level execs from clients such as AdColony, Semcasting, ENGINE, etc; researching publications and content opportunities; editing copy across the agency; and managing the curation and traffic of earned + sponsored bylines; -Directing agency social media strategy and team;-Development of blog program and creation of monthly blogs;-Leading an events/awards team to discuss strategy + new opportunities for clients; -Creating a strong internship program: I seek out qualified candidates who very often become full-time employees. I maintain training docs, interview potential interns throughout the year and fully onboard interns + new-hiresAs an exceptional multitasker, I am deadline-driven across multiple accounts to organize and strategize with each team. My keen eye makes me a very strong editor across the board. Finally, I value the relationships I've built with reporters, editors and analysts and work hard to nurture those connections to the benefit of our clients and our team.

As a Senior Content Manager at Blast PR, Katie Daniel oversees the Content team, curating and managing the traffic and pitching of bylines, strategizing with clients, and leading a team of freelancers across multiple accounts. Katie manages relationships with editors and industry analysts, making sure deadlines are met and client executives are published. Katie also works as the main copyeditor for the agency, with a keen eye for detail & experience with AP style. She ensures that content is well-written, strategic, easy to follow and free of error, omission, inconsistency and repetition.Katie also maintains the Blast website and blog program, sharing client highlights, showcasing weekly press coverage, and drafting blog posts to help increase visibility for each of our clients.Various daily duties include:• Brainstorms, researches and develops strategies to increase brand awareness• Assists in developing and executing agreed upon strategic PR Plans and Newscycles for clients • Demonstrates ability to work with a variety of executives by combining patience, determination and persistence to troubleshoot client issues• Manages content team and content program, which include a team of freelance writers and content coordinators• Vast experience in many verticals of PR including ad tech, mar tech (all data-driven tech) travel, auto, mobile, hospitality, etc.• Sustains Internship program to bolster support for Account Directors and full team in each region; Orients new hires/interns on office related items and protocols• Monitors and prepares press results to share with clients• Maintains detailed timelines to keep clients on track with Benchmarks/Key Performance Indicators• Creates calendar of content for clients and developed the editorial calendar for the agencyo Develops and maintains relationships with key press and industry influencers o Generates media coverage (in outlets such as Ad Age, Fast Company, VentureBeat, Mashable, etc.) through pitching

Childcare for children ages 3 months-9 years old.

Teacher

Taught swim lessons/water safety to children aged 6 months- 13 years.

Vice President