Katie Cohen Email & Phone Number

New York, New York, United States

New York, New York, United States

Served as a product manager on the Commerce track on MBUSA.com. Acted as the product requirement/functionality subject matter expert and go-to contact for the Build Your Deal tool. My team included folks in user experience, creative, technology, quality assurance, and project management - all of whom I collaborated with on a daily basis. My duties included:• Collaborating with multiple clients in an iterative manner to define and evolve the Build Your Deal product strategy• Estimating work complexity for the larger team• Defining long- and short-term product and feature roadmaps• Creating and owning documentation for the Build Your Deal tool, including functional specifications, user stories, use cases, process flows, discovery documentation, and user flow diagrams• Writing scripts for and conducting feature demos for clients• Collaborating with project management to prioritize and manage product backlog• Communicating directly and regularly with clients, vendors, and other partners

New York, Ny

New York, New York

Clients: Dove, smartUSA.smartUSA: Served as the sole product manager of smartUSA.com, the marketing website for the smart car presence in the United States, as an associate. In collaboration with my colleagues, I:• Worked with clients to identify and prioritize business requirements• Estimated work complexity for the project team and participated in feature roadmapping exercises• Created documentation for the product including user stories, process flows, and use cases• Conducted feature demos in an iterative fashion for our clients• Assisted in management of product backlogDove: Served as product manager for Dove.com, the marketing website for Dove personal care products in the United States. In addition to traditional product management tasks, I:• Updated content and built new pages via AEM• Identified new module designs to better display content on product pages• Collaborated with a translation vendor to translate product details into Spanish• Built new pages from scratch to support campaigns such as Mario Testino's Real Beauty Portraits, The Real Beauty Pledge, and Real Beauty Productions, which featured Shonda Rhimes as creative director of an all-female production company.• Documented specifications required for the development team to create additional AEM modules

New York, New York

Clients: AT&T, TE ConnectivityAT&T: Worked on the product management team for the AT&T BizCircle platform (now called AT&T Business), a forum-based experience small business owners could utilize to discuss business solutions with the larger community. TE Connectivity: our team was tasked with redesigning TE.com, which included the redesign of the main user experience the restructuring of TE's product catalog, consisting of millions of items.For both projects, in collaboration with my colleagues, I:• Assisted in documentation of business requirements, process flows, and training documentation• Assisted in prioritization of business requirements• Annotated wireframes and creative comps for functional specifications• Assisted quality assurance team in testing end-to-end features

Ithaca, New York

• Managed the Ithaca College Senior Class 2014 online community• Posted content to the Ithaca College Senior Class 2014 social media accounts• Worked within the Marketing Committee to create cross-platform marketing plans• Worked closely with other committees within the Cabinet to promote their purposes (e.g. Professional Development, Class Gift, Give Back, Special Events, Merchandise, etc.)

Ithaca, New York

• Created day-to-day content to contribute to Ithaca College's various social media accounts• Strategized with a team of ten other students and the Social Media Strategist to form a unique Ithaca College social voice• Helped create and implement projects to showcase the college and its students• Learned how to use social media professionally, specifically to promote a brand

Ithaca, New York

• Assisted a Residence Director of three dormitories• Managed a budget for eleven Resident Assistants• Scheduled judicial meetings for students• Performed office duties such as paperwork, e-mails, filing, phone calls, and organizing

Ithaca, New York

• Assisted the Administrative Assistant of an area of thirteen dormitories• Handled student issues such as lock-outs, room changes, and key misplacements• Answered any questions students or their parents may have• Performed office duties such as paperwork, filing phone calls, and organizing

New York, New York

Accounts: Motorola, Uniqlo• Interpreted and documented business requirements• Analyzed mock-ups for a website and web app and annotated their functionality• Developed system test plans and recorded bugs• Completed summer-long mock business pitch as part of internship program (see "Razorfish Intern Project")

Bachelor Of Science (B.S.), Emerging Media

Activities and Societies: Social Media Street Team, Senior Class 2014 Cabinet, Women in Communications, International Association.

Advanced New York State Regents Diploma

Activities and Societies: Symphony Orchestra, Yearbook Club