Katie Fetting work email
- Valid
- Valid
Katie Fetting personal email
- Valid
- Valid
- Valid
Katie Fetting phone numbers
KEY EXPERIENCE• Storytelling & Content Creation: Expertise in developing compelling narratives across various channels, including video, web, social media, and blogs.• Leadership & Team Management: Proven ability to inspire and manage creative teams, fostering a culture of innovation and collaboration.• Data-Driven Strategy: Strong proficiency in using data and metrics to inform content strategies and optimize campaign performance.• Multimedia Development: Skilled in video production, multimedia asset creation, and content management systems.• Cross-Functional Collaboration: Adept at working with cross-functional teams to align content strategies with business objectives.• Vendor & Partner Management: Experienced in managing storytelling vendors and ensuring consistent quality and messaging across all deliverables.Katie is a brand marketing professional specializing in creative strategy. She has over 20 years of experience in marketing and the entertainment business, telling stories and building brands with attention-getting content and unique brand positioning.Her expertise includes Branded Entertainment (including content strategy, creative development, production and promotion), digital marketing including SEM and SEO, scriptwriting, social media strategy, graphic design, art direction and branding techniques.From 2020 through 2023, she ran worldwide marketing for Wilson Tennis as the Senior Director of Global Marketing for Racquet Sports. She was responsible for creating and overseeing brand and product marketing in all territories including the Americas, EMEA and APAC. Before her stint at Wilson, Katie’s agency clients included Getty Images, Lucky Brand Jeans, HP Cloud, Princess Cruises, Zillow, the Big Ten Conference, Northwestern University, the International Tennis Hall of Fame, the National Baseball Hall of Fame and the Big Ten Network.PR Daily, PRweek, MarketingProfs, Hubspot, Adweek and Visibility Magazine have all published her thoughts on storytelling, social media and brand strategy.In addition, Katie wrote two feature films (HOMECOMING starring Mischa Barton and METHOD starring Elizabeth Hurley), an award-winning short film and provided additional dialogue for the video game BATTLEFIELD V.
-
Founder + PrincipalExoterikChicago, Il, Us
-
Principal + Lead Markreative™Exoterik Jun 2024 - PresentAttention is the most important commodity in the 21st Century: Everyone competes for mindspace. And "everyone" isn't just your competitive set, but social networks, streaming services, sports, gambling, sports gambling, knitting, lawn darts, swingers clubs, trips to Costco, hot tub time, and yes, your business.EXOTERIK uses technology – both existing and emerging – to deliver the most strategic, entertaining and authentic content for your brand, always tied to KPIs, for dimes on the dollar.Visit us at https://www.exoterik.co.
-
ConfidentialWitness Protection Jun 2023 - Jun 2024One day, all may be revealed. -
Senior Director, Global MarketingWilson Sporting Goods Co. Dec 2021 - Jun 2023Chicago, Illinois, Us• Spearheaded the development and implementation of storytelling-driven marketing campaigns, leading to a 20% increase in brand engagement and a 15% boost in sales.• Directed the creation of high-impact visual and written content, including videos, blogs, and social media, that positioned Wilson as a leader in the global tennis market.• Collaborated with cross-functional teams to align content strategies with business objectives, ensuring a cohesive and compelling brand narrative across all channels.• Introduced modular content systems that enabled efficient content repurposing and streamlined the creation of customer stories, driving consistent messaging and brand loyalty.• Acted as a "Story Hunter," identifying and developing underutilized narratives that resonated with target audiences and anticipated emerging trends. -
Global Marketing Director, Racquet SportsWilson Sporting Goods Co. Jun 2020 - Dec 2021Chicago, Illinois, Us• Developed cornerstone content that drove significant traffic to key product pages and enhanced the customer journey, resulting in a 30% increase in online engagement.• Led the creation of storytelling enablement resources for global teams, standardizing content creation processes and ensuring consistent quality across all markets.• Managed storytelling vendors and creative partners, maintaining unified messaging and high standards across all content deliverables.• Pioneered the use of user-generated content programs, integrating them across marketing channels to amplify authentic customer voices.
-
Vice President, Creative DirectorTeamworks Media Nov 2015 - Jun 2020Chicago, Il, Us• Directed multimedia asset development and creative content strategies for a range of clients, including the successful launch of La Vida Baseball, which garnered widespread media attention.• Led a diverse team of creative professionals in producing compelling visual and written content that drove brand awareness and engagement.• Implemented data tracking and analytics to inform content strategies, optimizing campaigns based on performance metrics and customer insights.• Developed and executed innovative storytelling initiatives that set new industry standards and positioned clients as thought leaders in their respective fields. -
Director Of Client PartnershipsTeamworks Media May 2014 - Oct 2015Chicago, Il, Us
-
Brand ManagerPortent, Inc. 2013 - Jan 2014Seattle, Washington, Us• Created and managed brand content strategies for enterprise clients, focusing on storytelling that enhanced brand perception and customer loyalty.• Produced a wide range of content, including video, blog posts, and web copy, that effectively communicated brand values and drove customer engagement.• Collaborated with cross-functional teams to integrate content strategies across all marketing efforts, ensuring a unified brand message. -
Senior Content StrategistPortent, Inc. 2010 - 2012Seattle, Washington, Us
-
ScreenwriterUta / Industry Entertainment 2001 - 2012Beverly Hills, Ca, Us• Wrote and developed scripts for high-profile films, including "METHOD" starring Elizabeth Hurley, and "HOMECOMING" starring Mischa Barton, which were produced and distributed by Warner Brothers and Paramount• Recognized as a finalist in Matt Damon and Ben Affleck's prestigious Project Greenlight competition for the script "UNDER THE SKIN"• Crafted compelling presentations to personally pitch movie projects to esteemed production companies including Amblin Entertainment (Steven Spielberg), Flower Films (Drew Barrymore), and Scott Free (Ridley Scott) -
Marketing & Sales StrategistPfg Entertainment 2009 - 2010Santa Monica, California, Us• Managed marketing at foreign sales company PFG Entertainment, generating sales materials (posters, media kits) and overhauling its website. -
Director Of DevelopmentItv America 2007 - 2008New York, Ny, Us• Oversaw development of made-for-TV movie scripts for Granada International. • Submitted detailed reviews of potential theatrical properties, persuading higher-ups of their quality, budget feasibility and market potential. -
Story Editor - "Urban Jungle 2"Sitv Inc 2006 - 2007• Organized over 500 hours of reality television footage into scripts for 16 hour-long episodes of SiTV’s reality series “URBAN JUNGLE 2,” generating an episode each week. (Typically, larger shows have one month allotted per episode.)• Managed team of five transcribers and editors -
Marketing AssistantIndemand 2003 - 2005New York, Ny, Us• Created sales copy for pay-per-view network iNDemand, writing advertising blurbs, online synopses and guide channel one-liners. -
Editorial Designer - Society EditorWednesday Journal, Inc. 1999 - 2001Oak Park, Illinois, Us• Designed and laid out two weekly 40+ page newspapers• Developed additional graphics and edited photos as needed• Contributed articles to various Wednesday Journal properties• Redesigned style and template of Forest Park Review• Managed a staff of writers
Katie Fetting Skills
Katie Fetting Education Details
-
Wisconsin School Of BusinessMarketing
Frequently Asked Questions about Katie Fetting
What company does Katie Fetting work for?
Katie Fetting works for Exoterik
What is Katie Fetting's role at the current company?
Katie Fetting's current role is Founder + Principal.
What is Katie Fetting's email address?
Katie Fetting's email address is ka****@****son.com
What is Katie Fetting's direct phone number?
Katie Fetting's direct phone number is +132325*****
What schools did Katie Fetting attend?
Katie Fetting attended Wisconsin School Of Business.
What are some of Katie Fetting's interests?
Katie Fetting has interest in Children, Civil Rights And Social Action, Marketing, Politics, Literature, Arts And Culture, Human Rights, Animal Welfare, Movies, History.
What skills is Katie Fetting known for?
Katie Fetting has skills like Blogging, Social Media Marketing, Content Strategy, Copywriting, Digital Marketing, Digital Media, Advertising, Seo, Social Media, Writing, Editing, Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial