Katie Fetting Email & Phone Number

Chicago, IL, US

Attention is the most important commodity in the 21st Century: Everyone competes for mindspace. And "everyone" isn't just your competitive set, but social networks, streaming services, sports, gambling, sports gambling, knitting, lawn darts, swingers clubs, trips to Costco, hot tub time, and yes, your business.EXOTERIK uses technology – both existing and.

One day, all may be revealed.

Chicago, Illinois, US

• Spearheaded the development and implementation of storytelling-driven marketing campaigns, leading to a 20% increase in brand engagement and a 15% boost in sales.
• Directed the creation of high-impact visual and written content, including videos, blogs, and social media, that positioned Wilson as a leader in the global tennis market.
• Collaborated with cross-functional teams to align content strategies with business objectives, ensuring a cohesive and compelling brand narrative across all channels.
• Introduced modular content systems that enabled efficient content repurposing and streamlined the creation of customer stories, driving consistent messaging and brand loyalty.
• Acted as a "Story Hunter," identifying and developing underutilized narratives that resonated with target audiences and anticipated emerging trends.

Chicago, Illinois, US

• Developed cornerstone content that drove significant traffic to key product pages and enhanced the customer journey, resulting in a 30% increase in online engagement.
• Led the creation of storytelling enablement resources for global teams, standardizing content creation processes and ensuring consistent quality across all markets.
• Managed storytelling vendors and creative partners, maintaining unified messaging and high standards across all content deliverables.
• Pioneered the use of user-generated content programs, integrating them across marketing channels to amplify authentic customer voices.

Chicago, IL, US

• Directed multimedia asset development and creative content strategies for a range of clients, including the successful launch of La Vida Baseball, which garnered widespread media attention.
• Led a diverse team of creative professionals in producing compelling visual and written content that drove brand awareness and engagement.
• Implemented data tracking and analytics to inform content strategies, optimizing campaigns based on performance metrics and customer insights.
• Developed and executed innovative storytelling initiatives that set new industry standards and positioned clients as thought leaders in their respective fields.

Chicago, IL, US

Seattle, Washington, US

• Created and managed brand content strategies for enterprise clients, focusing on storytelling that enhanced brand perception and customer loyalty.
• Produced a wide range of content, including video, blog posts, and web copy, that effectively communicated brand values and drove customer engagement.
• Collaborated with cross-functional teams to integrate content strategies across all marketing efforts, ensuring a unified brand message.

Seattle, Washington, US

Beverly Hills, CA, US

• Wrote and developed scripts for high-profile films, including "METHOD" starring Elizabeth Hurley, and "HOMECOMING" starring Mischa Barton, which were produced and distributed by Warner Brothers and Paramount
• Recognized as a finalist in Matt Damon and Ben Affleck's prestigious Project Greenlight competition for the script "UNDER THE SKIN"
• Crafted compelling presentations to personally pitch movie projects to esteemed production companies including Amblin Entertainment (Steven Spielberg), Flower Films (Drew Barrymore), and Scott Free (Ridley Scott)

Santa Monica, California, US

• Managed marketing at foreign sales company PFG Entertainment, generating sales materials (posters, media kits) and overhauling its website.

New York, NY, US

• Oversaw development of made-for-TV movie scripts for Granada International.
• Submitted detailed reviews of potential theatrical properties, persuading higher-ups of their quality, budget feasibility and market potential.

• Organized over 500 hours of reality television footage into scripts for 16 hour-long episodes of SiTV’s reality series “URBAN JUNGLE 2,” generating an episode each week. (Typically, larger shows have one month allotted.
• Managed team of five transcribers and editors

New York, NY, US

• Created sales copy for pay-per-view network iNDemand, writing advertising blurbs, online synopses and guide channel one-liners.

Oak Park, Illinois, US

• Designed and laid out two weekly 40+ page newspapers
• Developed additional graphics and edited photos as needed
• Contributed articles to various Wednesday Journal properties
• Redesigned style and template of Forest Park Review
• Managed a staff of writers