Katie H. Email & Phone Number

San Bruno, CA, US

Seattle, WA, US

Delivered Amazon Kids 3-year business plan and annual operating plan outlining business objectives and key investments/divestments to drive desired outcomes.Own and manage annual goalsetting and review to ensure progress of key investments

Seattle, WA, US

Led product development of kids profiles for Fire TV SMP and Fire TV Edition devices. Delivered over 15 features to drive top of funnel awareness, increase engagement with the Amazon Kids feature set, and improve retention of Kids+ subscribers. Drove a 25x improvement in monthly active users, a 27x increase in time spent in content monthly, doubled offer.

Seattle, WA, US

Enabling Amazon’s workforce to innovate on behalf of our customers

• Launched new investment products and promotion strategy resulting in 36% balance sheet growthRevised business product positioning to improve cross sell and retention of profitable customers
• Successfully enhanced product system configuration resulting in improved efficiencies for the sales team and enhanced customer experience
• Led product and business intelligence IT team to create data hierarchy and infrastructure to allow product team to successfully report on company KPIs and monitor product performance
• Maintained expertise on financial regulatory environment to ensure product compliance and ability to challenge status quo with business partners to ensure optimal product strategy

Rancho Cordova, CA, US

• Manage brand P&L to ensure profitability of multiple product lines.
• Prioritize product opportunities to deliver maximum profitability and sales opportunities to the company.
• Manage 18 month product roadmap and strategy to maximize product life cycle of existing products and introduce new products to lead the competition.
• Analyze competitive pricing and product pricing strategy to appropriately price new products in multiple sales channels.
• Conduct competitive analysis to assist in product development and product positioning strategy.
• Implement and coordinate system changes needed for successful product launches.

Rancho Cordova, CA, US

• Achieved successful continuous sales growth of 70% YOY by leading a cross functional team of marketing, IT, sales and training to optimize product positioning, promotion and sales strategy
• Gained product management experience by leading pricing strategy, system implementation and promotion strategy for new and existing products
• Successfully launched a now market leading product and retired legacy products with declining relevance and profitability

Rancho Cordova, CA, US

• Improved customer satisfaction and platform utilization by 20% by leading end to end platform and program development and conversion of incentive program
• Wrote business requirements for web and database development and acted as liaison between external vendor and internal technology team to ensure proper implementation of all required changes.
• Analyzed product promotion profitability and ROI.
• Identified data inaccuracies of incentive program, ultimately resulting in a 7% ($280K) annual cost savings of $4M program.
• Increased efficiency of promotion management and utilization by automating processes through Salesforce implementation and business intelligence tools

As a sales associate for Parrot AT&T, I was responsible for providing customers with an excellent experience with our organization, in addition to creating customized solutions to their communication needs. I also maintained training on cutting edge mobile technology and services and a strong knowledge of the competing corporations products and services..

In my position with Associated Students Inc., I was responsible for managing e-mail correspondence and calendars for elected officials, specifically the Vice President of University Affairs, as well as recruiting students to serve in a volunteer capacity to represent our organization. I was instrumental in filling an unprecedented percentage of committee.

Lambda Pi Eta is a nationally recognized Communication Studies honor society. As president of the CSUS chapter, we grew to nearly 80 members. As a founding member of the chapter, recruitment and campus engagement were our highest priorities. However, we also initiated a campaign to connect with CSUS Communication Studies alumni in order to better network.

Santa Monica, California, US

While working as a Promotions Intern for Entravision Communication, I was responsible for assisting in the coordination and planning of events and concerts, as well as updating the radio stations webpage and Facebook. I also communicated with potential business sponsors to discuss advertising partnerships. My primary duties were to assist the Promotions.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Software Product Management

Product Management

Product Management

Ba, Organizational Communication Studies

Education record