Katie Lofgren Email & Phone Number

Tampa, FL, US

Tampa, Florida, United States

• Lead a multifaceted team of 25 account, digital, data, and creative experts, driving the successful management of a diverse client portfolio (industries: banking, utility, pharmaceutical, and more) and their integrated.
• Spearhead the ideation and development of innovative marketing concepts and materials for clients and the White Whale Solutions brand. Collaborate seamlessly with cross-functional teams to ensure alignment of brand.
• Collaborate with senior leadership to strategize, develop, and execute growth initiatives, brand marketing strategies, and process improvements, resulting in strategic team expansion, consistent year-over-year revenue.
• Customized and implemented a project management and CRM tool to streamline workflows, enhance operational efficiency, and conducted comprehensive software training for all staff members.
• Assume leadership of human resources functions, overseeing end-to-end processes, including talent acquisition, onboarding, training program development, compensation plan design, and conflict resolution, fostering a.
• Pioneer the creation of internal and external documents, including the development of an employee handbook, training manuals, presentations, sales collateral, RFPs, and marketing materials, ensuring consistent and.

Tampa, Florida, United States

• Directed a team of 6 account managers, actively contributing to marketing strategy development, creative direction, and sales expansion for a portfolio of 10+ corporate clients, resulting in a notable 10%.
• Successfully identified and presented compelling business opportunities, leading to the development of winning RFP proposals and securing annual contracts worth $800K+.
• Created and implemented functional processes, employee performance reviews, and training protocols for 15 team members; interviewed and onboarded 5 new employees.

Tampa, Florida, United States

• Established and nurtured relationships with 4 key client accounts, resulting in an annual revenue of over $680K.
• Devised and implemented 13 comprehensive integrated marketing plans, including paid media, organic social, direct mail, email, web development, and video; realized 76% growth in average monthly leads.
• Collaborated seamlessly with the creative and data departments, utilizing comprehensive briefs to orchestrate the development of precise targeting databases, tailored marketing plans, and creative deliverables.

• Facilitated 4 large-scale events ranging from 100 to 800+ attendees, driving audiences through targeted communications, social media, and promotional materials.
• Edited and curated content for Sykes publications, including the annual report and advisory council presentations.

Ithaca, New York Area

• Engineered integrated marketing plans across 2,000+ domestic grocery locations, leading to increased velocities and product placements at large retail chains; boosted active facings by 47% in one year.
• Led strategic branding and re-positioning initiatives, resulting in 600+ new store placements with existing retailers and new retailer product placements at Meijer and Kroger, among others.
• Helped develop and implement strategic plans, go-to-market initiatives, KPIs, and market growth strategies, achieving dollar volume sales of 143% YoY and distribution growth of 138% in 2017.
• Drove significant increase in online engagement by securing media coverage in outlets such as Self Magazine and the Today Show.
• Identified and managed 5 external marketing partners; hired and supervised 2 marketing interns.

Greater Boston Area

• Responsible for Northeast USA product placement, adding approximately 100 stores to Grainful’s distribution network.
• As a leadership team member, developed and implemented strategies to expand brand awareness and increase sales.
• Developed and implemented Grainful’s social media strategy.

Ithaca, NY

• Assisted athletic directors at sporting events and served as an information resource for visiting coaches, teams and attendees.

Ithaca, NY

• Served as an information resource for athletes and monitored equipment and use to ensure a safe environment.

Ithaca, New York Area

• Increased brand awareness and product placement by promoting the start-up company through food shows and tastings and by presenting information to potential suppliers and customers.
• Launched a new product line at Grainful’s first three retail locations.

Watkins Glen, NY

• Increased group ticket sales by contacting and contracting with approximately 40 companies.
• Led interns in creating a new web educational tool “NASCAR 101” and an associated display at the track.
• Managed over 30 bus groups for the Finger Lakes Wine Festival and a 1,500 person military event at Sahlen’s Six Hours of The Glen.

Ithaca, NY

• Supported members and sustained an organized, safe, and successfully run fitness center.

Ithaca, NY

• Promoted products and increased sales by guiding customers to the right decision based on their preferences and personal knowledge of the inventory.
• Made seasonal retail changes and put up new marketing and advertising displays.
• Worked with 1-15 co-workers to ensure that all tasks were completed and that customers were satisfied.

Master Of Business Administration - Mba

Concentration in Business Analytics

Bachelor Of Science (B.S.), Business Administration

Activities and Societies: Varsity Women's Lacrosse Team Member, NCAA Division III, August 2010 - May 2014, Captain, Varsity Women's.

Education record

Activities and Societies: Link Crew, Varsity Women's Lacrosse, Varsity Women's Hockey