I combine consumer needs and motivations with business objectives and opportunities to inform strategies (brand, products, CX, merchandising, etc.) that deliver value and loyalty.With deep experience in brand and customer experience strategy, I have helped some of the world's leading brands build distinct positionings, digital tools, content and experiences that continue to drive growth for these brands, years later.I am most proud of my work developing new insights that pioneered new brand terrain for companies like Nike Women's Europe, Google Maps, McCormick, Chobani, Hasbro, Reckitt, Kenvue/J&J, Lowe’s, and more.I believe that brands and products create the most powerful relationships with their consumers through experiences that deliver value. But story is an equal partner that drives desire and is necessary to break through. I am a passionate creative problem solver, and I'm proud of my collaborative approach. I strive to build team dynamics that are personable, trusting, and psychologically safe for innovative thinking to be shared and discussed. I am a mentoring manager and a loyal team player who can develop young talent and model professional partnership and collaboration within an organization.I value and respect organizations that prioritize the customer experience, have competitive ambition, want to build lasting value for their customers, and who prize healthy team relationships.