Catherine "Katie" Schultz, Chrm Email & Phone Number

Big Rapids, Mi, Us

VISION STATEMENT:Creating everlasting memories: One guest at a time.OUR SERVICES:Asset Management, Development, Operations, Sales & Marketing, and Revenue Management.In this role I supervise hotel General Managers and Director of Sales. I am responsible for overseeing day to day hotel operations, sales, revenue management, marketing, and human resource functions for our portfolio of hotels. I also work closely with our development branch, SiLa Developments, on market research, brand selection, hotel design, construction, and pre opening.

Remote

In 2022, Triumph Hospitality made the strategic decision to grow its Sales & Revenue Managment division! I was responsible for spearheading the efforts to grow our sales team and expand our current portfolio of hotels. Services offered included: Proactive corporate sales efforts, group sales management, daily revenue management, marketing assistance, budgeting, staff training, and more! Our sales department supported up to 13 hotels at a time.

Antioch, Tn

Portfolio includes Hilton, IHG, Best Western, and Choice Hotels. Provide direction and mentoring to onsite sales teams and serve as primary sales contact for hotels without an onsite team. Responsible for the interview and hiring process for Sales Managers and other Senior Leadership members, develop and implement sales training process, conduct market research in preparation for new hotel development projects, lead hotel teams in annual budget process, create and track sales incentive program. Actively participate in revenue management strategy for all hotels in portfolio who have a branded revenue manger, head of revenue management strategies for hotels in portfolio who are not enrolled in a brand program. Also assist with Human Resource and Hotel Operations functions.

Antioch, Tn

Receiving and processing all group block and meeting room bookings, completing annual Business Case and RFP process to secure the best accounts for the hotel, working with General Manager and Revenue Manager to create rate strategies and optimize RevPAR, working in tandem with Hampton Inn to coordinate rate strategies and shared blocks for large groups, creating annual marketing plan, conducting outside sales calls to uncover new group business and LNR accounts, maintaining relationships with all current accounts, attending hospitality industry and community meetings to network with colleagues and potential clients, organizing internal employee events.- Increase group bookings 63% YOY and increase groups ADR $11 YOY

Nashville, Tn

Responsible for group bookings in all markets (corporate, SMERF, government, education and association), conducting site inspections, soliciting new and repeat business, developing sales promotions and packages, planning and participating in sales blitzes, preparing monthly production reports, attending industry events, writing custom banquet menus, managing social media accounts and website.Sales Team of the Year & Hotel of the Year 2015 – Carlson Hotels Owned and Manager GroupIncreased production annually to meet and exceed goals:- Achieved 196% of booking goal for 2015 ($875,084 actualized revenue)- Achieved 146% of booking goal for 2014 ($473,828 actualized revenue)

St. Joseph, Michigan

Designed and submitted advertisements and promotional materials for hotel and restaurant, met with clients to plan weddings and meetings, created schematics of event layouts, managed events, supervised banquet servers, solicited and booked group business for hotel, coordinated trade show booths, managed all sales office operations.- Implemented electronic Banquet Event Order system to improve efficiency and accuracy between departments- Developed marketing plan and managed $50,000 marketing budget for hotel and restaurant- Served as project manager for new website design and implementation. Included writing all copy and supervising photographer, videographer, and web design team.

Designed and executed marketing plan for Senior Networking Night; hosted networking night for 70 students, alumni, guests, employers, and speakers. Assisted in planning, marketing, and running annual Career & Internship Fair and four Resume Workshops. Posted new job opportunities on Trinecareers.org, managed all social media accounts.

Developed new systems and standard operating procedures for the recently opened Shadowland Ballroom, worked with chef to establish banquet menus, created advertisements and promotional materials, generated invoices, met with clients to plan weddings and meetings, coordinated events, supervised banquet servers, assisted with sales office management.

Helped with planning and coordinating of fine art and craft fair for 216 artists and over 70,000 patrons. Worked with sponsors, corresponded with artists and concessionaires, coordinated tasks for volunteers, promoted art fair on local radio, managed operations during art fair weekend.- Procured donations from local merchants and assembled gift basket valued at $350 to encourage survey responses- Compiled 216 artist surveys and 250 patron surveys and analyzed responses to improve the Krasl Art Fair