Copywriting, strategy, and brand positioning for B2B and B2C brands. I have extensive skill in the apparel industry, but have worked with a range of CPG companies across the fields of beauty, gifting products, baby/child, home goods, and health/wellness. Companies have included two-person established "mom and pop" operations as well as fast growing, VC-funded startups.One favorite project: Launched the Appaman Adaptive collection: a new line for kids with disabilities developed in partnership with the Runway of Dreams foundation, Gamut Management, and Zappo's Adaptive

- Partnered with B2C and B2B brands to combine best-in-class data analytics with thoughtful, tailored creative strategy to enhance and expand lifecycle and retention marketing programs via Email, SMS, and Push. Clients included Frye, Dr. Scholl's, Chatbooks, Adina Eden, Grande Cosmetics, Cookies By Design, and other mid-to-large size CPG brands.- Designed engaging and effective marketing calendars that creatively incorporated regular testing, seasonal planning, and long-term growth strategy.- Collaborated cross-functionally with Data Analysts, Data Reporters, Client Managers and Creative teams to use client data to its fullest potential-Use advanced, customized segmentation to analyze and monitor the behavior of multi-tiered customer cohorts

Providing support in the areas of business development, finance, communication, operations and administration for a fast growing, high-end residential architecture firm (which made its debut in Architectural Digest's AD100 list for 2022)- Analyzed and streamlined expense reporting workflow and created training resources, resulting in 15+ manual work hours saved per cycle and faster turnaround for client billing- Developed onboarding/offboarding SOPs & first employee handbook- Coordinating studio visits and Lunch & Learn sessions with vendors, artisans, and collaborators - Co-managing press outreach and written communication

The BROADWAY RELIEF PROJECT is a coalition built from the Broadway Community, commissioned in late March 2020, to help the NYC/EDC build over 2 million gowns to respond to the COVID-19 pandemic and shortage of PPE.By putting to use the skills of the teams who are normally building thousands of costumes for Broadway shows, and over 400 members from the performing arts community, we have already helped NYC build over 50,000 gowns for New York City hospitals. We are proud of our Partnership with the City of New York and the NYC/EDC (Economic Development Corporation).Headquartered in Open Jar Studios, we produce between 30,000 - 35,000 gowns per week.

Certified organic cotton garments for children and adults, ethically and sustainably made in the USA, with cut-and-sew factory in Brooklyn, New York. Fair labor practices, great design, high quality, and sustainable supply chains are at the core of our mission.

- SS20 photoshoot casting, production, and post-production image management- Launch of SS20 collection- Email and content creation- Site merchandising & content management

Assisted with prop design and management for Second Stage Theater's production of Dying City (Off-Broadway)

Assisted with prop design and management for Westport Country Playhouse's production of In the Heights

As a member of growing, all-hands-on-deck team, I oversaw e-commerce operations and was involved in scaling up our current systems and marketing strategies as we focus on driving significant B2C growth and broader brand awareness.This included:- Onboarding of digital performance agency- Ownership of all (5x/year) seasonal collection rollouts on Shopify site- Working closely with Head of Marketing and Design team to write/define seasonal campaign narratives authentic to the designers' vision- Participation in high-level brand work session to refine key audiences, brand story, and goals- Assisting with campaign photo shoot production (location scouting, assessing content needs in anticipation of future campaigns)- Assisting with launch of nationally distributed print catalog- Carrying out creative "customer experience" initiatives for web customers such as branded packaging and unique/unexpected giveawaysWork with digital performance marketing agency included:- Strategizing seasonal sales goals and monitoring YOY growth- Interpreting month-by-month sales trends and offering consumer insights to inform ad budget/strategy revisions- Implementing lead gen campaign and affiliate channel integrations- Designing banner ads and other creative assets for social, affiliate, and display buys- Carrying out multi-brand promotions and influencer marketing campaigns in conjunction with PR team- Launching display campaigns that align with sales trends- Optimizing MailChimp email program through A/B testing and automation

Managed all areas of Appaman's online presence with a goal of nurturing longstanding loyal customer base, maintaining consistent voice & values throughout all channels, and optimizing internal systems to handle future growth.Responsible for project managing all product rollouts (5x/year) including product descriptions, site copy writing, visual merchandising, asset creation, and campaign coordination.Other key projects:- Spearheaded site redesign and migration to Shopify, focusing on key UX goals and aligning functionality to internal operational needs- Mapped out strategies for system integration with 3PL & ERP- Worked with Wholesale Operations team to migrate to new 3rd Party Warehouse and ERP system while maintaining site functionality- Evaluated site functionality and researched/implemented changes to meet changing internal and customer needs - Developed brand voice, copy, and content guidelines to apply across marketing channels- Collaborated with contractors to develop and test email marketing campaign strategy- Created models for predictive buying, restocking, and inventory planning- Trained customer service associates

Oversaw all online orders and customer support needs, with a high priority in creating an individualized, "speaking to a real person" experience for each customer. - Launched Zendesk Customer Support ticketing system- Developed customer support response language & practices that align to company voice and standards- Worked with founders and Wholesale team to create brand standard SOPs for product quality and returns

Researched and wrote about name trends in entertainment, pop culture, and celebrity news.

Manged content and wrote blog posts for multimedia entertainment news startup.

Specialized in dissecting celebrity love triangles and fashion week diversity statistics.

Acted as administrative and personal assistant to the director during film's post-production. Researched and gathered temporary sound files and placeholder music to use during editing process and for early screenings. Organized physical and computer files over Mac-based server network; archived production notes.

Formatted, tagged and edited web content for the online home of Parenting and Babytalk magazines.

Researched, compiled, and edited all Detroit-area entertainment events for local alternative newsweekly, which has since merged with Detroit Metro Times.

Taught Spanish 2 and 4 (full time).

Taught Spanish 1 and 3, including a full term of lead teaching.

As a member of a small team with a whole city to cover, I wrote a wide range of features, including personality profiles, business/hot spot features, preview pieces for upcoming events, party and nightlife reviews, and on-the-street fashion profiles for Detroit-based alternative entertainment weekly. Real Detroit Weekly has since merged with Detroit Metro TImes.

Back when everyone still thought blogs were just "online journals," a group of early adopter students built SpartanEdge as one of the only independent alternative news sources for the Michigan State University community, rivaling traditional news sources, such as the campus newspaper, by mixing in depth reporting with lighthearted blog content. Now defunct, I still remain proud that we experimented with then-new Facebook for marketing and outreach, and used animated GIFs for feature illustration...even if the world wasn't quite ready for it yet!

Updated "TV Cocktail" blog, wrote TV show recaps, manged channel updates with Vignette CMS, wrote and built fun and entertaining celebrity-centric web content such as humorous themed photo slideshows and quizzes. Trained in web page optimization and sourcing/editing photos from news agencies.

Directly assisted Executive Editorial Director.