Katie L. Walters Email & Phone Number

Bonita Springs, Florida, United States

Bonita Springs, Florida

Manage all social media channels (FB, Twitter, LinkedIn, IG, WP, YouTube) Develop content for monthly email blasts (2) for onsite departments (6) and 30+ community-based clubs Directly assist BOD president and GM to create content for email communicationsAssist committees with online surveys, manage data and prepare final result presentationsEvent promotion via email, social media channelsLiaison to focus groups for strategic planning committee and website marketing committeeTeam member of the committee to develop a new public community websiteAttended drone flying course and assist with the operation of the company-owned droneContent creator for all company blog posts: bonitabaycommunityassociation.wordpress.comAttend annual social media training courses to remain adept of changing platforms and latest technologyContinually evaluating project completions to enhance future resultsDevelop messaging around various topics, including company projects, priorities, and announcementsKey Accomplishments:Consistently receive accommodations for reaching annual goalsCreated a digital magazine to showcase the 30+ resident clubs of the communityDeveloped Hurricane Communication Plan (post-Irma) to include an outline, email templates, and infographicIncreased attendance for classes and events based on email strategyInitiated a complete overhaul of key annual marketing newsletters and achieved considerable cost savings by bringing design in-houseCollaborated efforts to become Blue Zones Project Recognized Community (Largest HOA Southwest Florida)

Sonoma, California (Worked Remote From Montana)

Preserve brand integrity by monitoring consistency and quality of marketing messaging through online channelsDirected marketing activities to promote products through various sales channels (eCommerce and national sales team)Developed pricing strategies while balancing company objectives with customer needs/requests Coordinated graphics strategy from online channels, web site and eCommerce to packaging and annual dealer catalog.Managed trade show scheduling, planning, and executionManaged editorial calendar: created all content for blog posts, newsletters, product campaigns, and packagingPoint Person for product development team, hand-held projects from concept to deliveryNational travel for customer meetings, annual company sales planning sessions (supervisor was located in Irvine, CA)Personally developed and managed online key accounts (flash sale sites)Worked directly with professors from Brunel University London for the Magic Penny® Magnet Kit’s 20th AnniversaryDeveloped the concept for new logo of Science Discovery Kits to include character likeness of kits' creatorWorked remotely from Bozeman, Montana and effectively communicated directives with designers in California

Bozeman, Montana

Responsible for vendor selection and contract management, including transportation companies and activity vendors.Analyze annual budgets and compare/contrast to actual costs per program/meeting.Staffed all event registration/attendee management, trained on-site team.Worked in tangent with assigned meeting planner for on-site food and beverage management.Managed post-event activities including budget management and attendee follow up.Received accommodations for exemplary customer service communication/interaction with attendees and speakers.Created online marketing video emphasizing the wide range of businesses served and events managed.

Bozeman, Montana

Managed all aspects of a multi-agent office selling commercial, ranch and single-family properties. Created all marketing materials including print and online ads from copy to photo staging, direction and selection.Developed strong business relationships through membership and participation in professional trade organizations.Helped agents achieve their sales goals by providing marketing support (advertising, open house and local business event attendance).Website management and design plan.

Sonoma, California

Directed the development of company marketing programs for both Industrial and Retail divisions. Research new potential markets, product life cycle planning and expansion, and product launch campaigns.Participated with other managers to establish corporate strategic plans and objectives. Trade show management for national shows, organize and execute sales meetings and training sessions for key accounts.

Santa Rosa, California

Achieved annual sales goals for assigned region with an understanding of market conditions and sales opportunities.Managed expenses and assisted in budget development for region while adhering to company travel and expense policies.Worked directly with 100+ sales reps across the U.S and Canada to distribute sales goals, assist with product launches, and expand sales within each territory. Reported to Director of Sales, and covered her maternity leave, including a trip to New York to present new product launch to our number two account.

Greater New York City Area

Traveled from Texas to Tel Aviv, and everywhere in between. Received numerous "Letters of Accommodation" from satisfied passengers. Domicile: JFK and LaGuardia airports.

English Language And Literature/Letters

Aa, English

Diploma, General Studies

Activities and Societies: Yearbook, student government, Senior class Vice President