- Drove digital strategy including social media, email marketing and internal communication expansions - Developed social media content for Sprinklr and coordinate demand-gen email marketing campaigns- Drove Indirect Dealer Program process improvements for administrative efficiency internally and for external customers while leading 34% growth over 8 months which attributed to a 36% sales increase- Lead marketing program sales training, wholesale reporting, quarterly promotions, reward administration - Coordinated marketing collateral creation with internal creative and manage fulfillment through vendors- Refined showroom display strategy while managing prototyping, inventory, use projections and vendors- Managed commercialization, tradeshow events, PO administration and invoice reconciliation- Coordinated channel communications and lead monthly calls with 85+ attendees

- Managed all marketing claims for the Graber co-op program supporting 71 sales reps and 1,021 dealers - Planned corporate merchandise and executed merchandise orders for internal and marketing purposes - Simplified team onboarding process by developing guided checklists for the manager and new associates - Created and organized marketing materials to build 2 product launch packages- Created, updated and managed PO administration for marketing materials as needed

- Design, execute and monitor integrated marketing plans that include social media, public relations, traditional marketing and search engine optimization for 4 clients - Identify and apply best practice communication strategies as determined by monthly KPI metrics which resulted in doubling the monthly sales goal for a retail client after 3 months - Analyze competitors and industry trends monthly to inform strategic planning and content strategy for each client - Independently manage campaigns and relationships with up to 6 clients simultaneously

- Trained 14+ employees on best practice communication strategies and onboarded 3 employees directly- Copyedited existing webpages for SEO functionality

- Modified copy for e-mail templates which decreased expected response time by 2 weeks- Processed over 100,000 applications, answered 2,728 phone calls and closed 4,412 cases in Salesforce

- Created content strategy map that covers buying process with corresponding targeted emails - Grew LinkedIn following by 28% and increased engagement by 11% by posting twice weekly- Composed press releases, website copy, social media content, sales collateral and brand guidebook as needed

- Devised a seasonal social media campaign and posted daily to increase following by 15% and engagement by 45% which aligned with a 5% increase in attendance for a 5-day event- Developed relationships with 7 new sponsors and maintained relationships with 78 continuing sponsors